In the first question that I asked on my questionnaire was what was the gender that people

participating were. This was to get a better idea on the target audience and what kind of
things that I will put on my advertising campaign. This shows you that your results are bias
and that most people who have filled out the survey are male, you will need to remember
this when making decisions.

The second question was also about the target audience but this one was about the age
range that people are answering my questionnaire.This shows that again the results are bias
and that most people are 18-25 who filled in the survey and now according to the last
question your results are bias to males in thee age range of 18--25. You will need to ensure
that you consider this when making decisions. The audience that I will be targeting will be
men that are in the age bracket of 18-25 because they got the most votes with 42%.
These results suggest that 84% would like to see a model in my campaign this is now something
I will have to strongly consider to use the one model in the campaign/

In this question that I asked my target audience is what kind of colours would they associate
with mental health. The most popular answer that I was given was the colour black with 13
votes and second was white was 8. I will be using these colours because they correlate
Mental Health well which will be good to the eye.
I asked my target audience the question of what would make them want to donate to a
charity and the kind of things that they like to see on the advertising campaign. Secondary
images will be a must with this because that is what my target audience appeals to
immediately and it also makes the campaign stand out. I will also be balancing all of the
above.
I then asked a double question which has helped me massively to understand what
campaign I should take inspiration from. I also asked why it was their favourite and the most
popular answer was that it was appealing which will help me to see what kind of colours to
use and the type of photography which will make it stand out and grab people’s attention. I
will be taking inspiration from all three charities to make mine look as professional as
possible.
The first thing that people tend to see when they first see an advertisement campaign is
photography and that was what people said in this questionnaire. I will be adding a lot of
pictures, logos and typography in my work to please all of my target audience.

The colour scheme that I will be using will definitely be black and white because it has the
most votes with 13. This has helped me to understand what colours correlate to men's
mental health the best and it will help me massively in the planning part of the unit.
The next question that I have asked was what type of clothing should I be using in my
campaign to get a better understanding of what type of clothing I should wear in my
advertising campaign to make it stand out the most. I will be using a casual outfit because it
will be the most appealing to use, with also a bit of smart clothing to please all of my target
audience.

In the last question that I asked my audience was what type of things that makes campaigns
appealing. I got a wide range of answers that will help me to understand the best things that
should be on the advertisement campaigns that will help me in the planning process of the
unit. I will mostly be adding a shocking image and emotive language to make the campaign
appealing and so it grabs the attention of the audience. I will be using all of the things that
make a campaign appealing to grab the attention of the audience and to please them.