Profile

Dedicated and career focused with overall 6+ years of experience in Data reporting
and Analysis, including 4+ years of experience in Alliances Marketingcampaign
execution, operation and management.
Soumya PrasadSengupta

Determined, Career Employment History

focused with Data Analyst (Jan'21 - Oct'21) & Associate Manager (Nov'21 - Working Currently) at
ownership quality, MEDLIFE-PHARMEASY (API Group, Healthtech), Bengaluru
decision making and JA N UAR Y 2021
problem-solving skills. Working as an Associate Manager Under marketing partnerships team. I am responsible for
end-to-end Campaign management and operation and campaigndata analysis. Also handle
certain clients exploring new opportunities with them.
● Working in Advanced excel, MSTR Dashboard, SQL queries, Juspay for
Details
executing and analyzing reports. Also connecting with different analyticsteams
Bengaluru, India for automating daily and ad-hoc reports as per business and partner
6366107729 requirements. Figuring out WOW, MOM performance growth, ROI of
senguptasoumya17@gmail.com campaigns, burn calculations, CAC etc.
● Working on provision & commission calculations for various partners and leading
21/03/1993 the entire commercial process, starting from calculations to payment initiation.
Kolkata ● Working on reconciling of bank offers and closing the final reconciliation with
respective banks and internal stake holders- process those invoices to finance
for payment.
Indian
● Leading the End-to-End operational works for marketing campaigns such ascoupon
code generations, offer configuration, Legal agreement processing and execution,
Links tracking data reports on daily basis, handling escalations etc.
Linkedin ● Interacting with several B2B and B2C brands for planning and executing new
partnership opportunities, where both the brands getting benefitted in different
aspects – which leads to a successful campaign.
Skills
● Planning and executing different monetized campaigns – Making plan of
Monetized campaigns need to be executed in a certain month and making those
My SQL
live simultaneously, so that all the parameters and targets committed to the
Microsoft Excel and PowerPoint
brands can be achieved seamlessly.
Campaign Operations &
management and analytics
Reporting and Data Analysis Senior Officer – Alliances & MIS at MYNTRA- FLIPKART (Walmart Group,
Ecommerce), Bengaluru
Partnership and Alliances
M A R CH 2 0 1 9 — A U G U S T 2020
Marketing
Worked as a part of Alliance & Partnership team where I was responsible for
Google Analytics partnerships campaign planning, execution along with its operational work and
Ability to Work Under Pressure campaign data reporting and analysis.
Teamwork & Ownership quality
● Worked closely with different partners at a time to put all campaigns in place and
execute those in a proper way so that both the brands get benefitted in several
parameters such as driving traffic, revenue, new usersetc. On average having a
reach of approx. 30 – 35 partners in a month and closing at 15 – 20.
● Taking business decisions such as confirming offers for different campaignsbased
Hobbies
on various parameters keeping the brand GM on track. Generating and issuing
Sports like carrom, Football. coupons for different campaigns.
Travelling to New places
● Worked in My SQL, Advanced Excel and BI dashboard, Google Analytics,
Musics
Appsflyer to generate and analyze reports (Growth, redemption, conversion, ROI,
CAC etc.) and maintain all campaign related internal data such as orders, revenue,
traffic, acquisitions etc. Also involved in analysis for campaign performance which
came up with many learning that helps inupcoming campaign plans as well.
● Preparing and presenting Monthly, quarterly reports to business heads and sharing
new ideas and plan on marketing activities to achieve future targets.
 ● Vendor management: Working closely with different external vendors on a
regular basis and making sure that commitments are getting fulfilled at both
ends.
● Created an offline marketing model for Myntra using QR codes with partners like
Swiggy, Lenskart, Reliance Jio, Rupay etc. - achieved 15% incremental new user
acquisition S dormant user reactivation by 10%.

MIS Executive at Joulestowatts Business Solutions PVT. LTD - A talentAcquisition

Company, Bengaluru
M A Y 2 0 1 7 — M A R CH 2 0 1 9
Joulestowatts is a fastest growing talent acquisition company that hires candidates
for their clients on different requirements. It hires for contract,permanent and on
demand roles. I have worked as MIS Executive in this organization and was
responsible for generating and managing all types of business reports and its
analysis.
● Writing own SQL queries to generate performance reports for overall team
wise and individual recruiter wise. Used to generate fixed 12 daily reports
along with ad-hoc reports as per business requirements.
● Worked on My SQL, Microsoft Excel, Microsoft PowerPoint,
Power BI.
● Monitoring closely hour wise performance of team and team
members and highlighting those to business heads.
● Analysis of business reports – Ex. MOM/YOY Growth (Overall), Recruiter growth
(employee wise), Daily activity Dashboard, Business Dashboards, performance
reports, MTD / YTD revenue reports etc.
● Maintaining data at backend – Closely worked with Development team for
understanding the data flow and maintaining those data in correct manner in
database.
● Creating Data visualization and reports, Dashboards in Power BI using DAX.
● Trained new joiners on internal tool usage and functions.

Education
B-Tech in ECE, West Bengal University of Technology, Kolkata
2010 — 2014
Graduated with 7.15 CGPA

Higher Secondary Education, Patha Bhavan, Kolkata

2008 — 2010
Scored 63.85% in 12th Standard.

Declaration:
 All the information furnished above is true to the best of my knowledgeand
belief.
 I will produce original certificates on demand.