St.

Clare College
Caloocan City, NCR
Philippines

``

I. INSTITUTIONAL VISION:
To become the leading institution for professional development and the first and
foremost provider of quality, affordable and sustainable development education.

II. INSTITUTIONAL MISSION:

To provide quality and excellent global education for the total development of a
responsible, innovative, skillful and professional global workforce whose values and
dignity are beyond par.

III. CORE VALUES:

St. Clare College of Caloocan aims to foster distinction and excellence in all the
endeavors of the school community members. All stakeholders are envisioned to
be imbued with enduring core values which define and shape the central beliefs and
character of every genuine Clarean student, employee and administrator within and
beyond the premises of the academic institution.

Hereafter are the core values of St. Clare College:

1. Star that Shines

All members of the school community are encouraged to exemplify remarkable standards in
attaining excellence in every aspect of life, making them role models who possess the values
and character that are worth emulating.
Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

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 St. Clare College
Caloocan City, NCR
Philippines

2. Truthfulness

Truthfulness is characterized by embracing honesty in thoughts, words and deeds of all

concerned individuals who are part of the school community.

3. Compassion
Selflessness and genuine concern for others are instilled in Clareans through constant
exposure to various academic, extracurricular and co-curricular activities that will bring out their
compassionate attribute.

4. Love
Love for oneself, for others and for noble causes are pivotal in cultivating a well-rounded
individual who embodies unwavering desire and sustained commitment in undertaking

5. Amiable
Displaying a friendly disposition and pleasant attitude towards other people inspires positive
rapport and desirable outcomes.

6. Righteousness
All concerned members are expected to uphold the ideals and moral principles of the
institution as a reflection of their integrity and dignity.

7. Ever Loyal
Remaining steadfast to the ideals and good name of the institution is a desirable impression
ingrained in the minds and hearts of all the members of the school community.

IV. INSTITUTIONAL OUTCOMES:

1. Intellectual Creativity, Critical Thinking and Innovativeness

Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

Graduates can use their imagination as well as their rational thinking abilities and
innovation, in order to adopt and adjust to the changing needs of the times both nationally and
globally.

2. Effective Communication
Graduates are proficient and skillful in the four areas of communication: reading, writing,
listening and speaking. They can use their skills in solving problems and articulating their
thoughts when engaging with people in various situations.

3. Leadership Effectiveness and Managerial Skills

Graduates are developed to become the best professionals in their respective
specializations by imploring leadership competencies, managerial skills and technical know-
how.

4. Sense of Nationalism and Global Responsiveness

Graduates are nationalists and respect the values of global citizenship.

5. Personal and Professional Ethical Standard of Excellence

Graduates demonstrate desirable strength of character and attitudes in their personal
and professional endeavours.

6. Quality Service and Collaboration

Graduates exemplify the potentialities of an efficient, responsible and well-rounded
professional committed to quality service, honest toil and collaboration.

7. Adeptness in the Use of Information Communication Technology (ICT) Modern Facilities

Graduates are skilful and knowledgeable in the use of digital learning devices/facilities,
including technical and numerical skills.
Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

8. Community Engagement
Graduates assume an active role in organizing projects, programs and activities to help
and advance the interest and welfare of the people in their respective communities.

9. Passionate to Perpetual Learning

Graduates are committed to continually advance their knowledge and technical skills in
order to keep themselves abreast to the needs and challenges of their profession, both
nationally and globally.

10. Strong Sense of Spiritual and Moral Values

Graduates are morally and spiritually upright in their day to day undertakings.

SUBJECT: THC4- PHILIPPINE TOURISM, GEOGRAPHY AND CULTURE

Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

MODULE 1

LESSONS:

LESSON 1: THE TOURISM INDUSTRY

LESSON 2: TOURISM AND ITS ATTACHED GOVERNMENT AGENCIES

Learning Objectives

At the end of this module, you should be able to:

1.Define tourism;
2. Differentiate inbound from outbound tourism;
3. Understand the roles and responsibilities of tourism department and its attached government
agencies

LESSON 1: THE TOURISM INDUSTRY

WHAT IS TOURISM?

Tourism -is the temporary short-term movement of people to destinations outside the places
where they normally live and work and their activities during their stay at these destinations.

Tourism means different things to different people. To simplify tourism, it is sometimes

categorized in terms of the following factors:

Geography: international, regional, national, state, provincial, country, city

Ownership: government, private
Function: regulators, suppliers, marketers, developers, consultants, researchers, educators,
publishers, professional associations, trade organizations, consumer organizations

Industry: Transportation (air, bus, rail, auto, cruise) travel agents, tour wholesalers, lodging,
attractions, recreation

Purpose: profit or non profit

WHAT IS TOURIST?
Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

TOURIST is a person who visits a country/ destination other than that in which he or she usually
resides for a period of at least 24 hours.

TWO TYPES OF VISITORS

1.TOURISTS- Temporary visitors staying at least 24 hours, whose purpose could be classified
as:

a. leisure such as recreation, holiday, health, study, religion or sport;

b. business;
c. family and friends;
d. mission;
e. meeting

2. EXCURSIONITS- Temporary visitors staying less than 24 hours in the destination visited and
not making an overnight stay. Ex. Cruise passengers

FORMS OF TOURISM

1.DOMESTIC TOURISM- Temporary visitors staying less than 24 hours in the destination
visited and not making an overnight stay

2. INTERNATIONAL TOURISM- It involves people travelling one country to another country,

crossing national boarders or through immigration checkpoints.

INBOUND VS OUTBOUND

Inbound tourism means visit to a country by visitors who are not residents of that country

Outbound tourism- travelling to a different country for a visit or holiday.

TYPES OF TRAVEL

There are many types of travel motivations (reason why people travel) but for statistical
purposes they are categorized according to their purpose of travel:

Leisure Travel - includes travel for holidays, cultural events, recreation sports.

Business Travel - includes all travel for business reasons such as meetings, conferences and
exhibitions; usually business travellers have their expenses paid by their company.

Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

Visiting Friends and Relatives - includes all travel for the purpose of meeting friends and
relatives, either within your own country or abroad.

LESSON 2: TOURISM AND ITS ATTACHED GOVERNMENT AGENCIES

1.DEPARTMENT OF TOURISM (DOT)- The primary government agency charged with the
responsibility to encourage, promote, and develop tourism as a major socio-economic activity to
generate foreign currency and employment and to spread the benefits of tourism to both the
private and public sector.

DOT -is headed by Secretary of Tourism who is headed by three undersecretaries and one
assistant secretary. Assistant Secretary for Internal Services and Legislative Liaison - is
responsible for the Legal Service, Administrative Service, as well as the Financial Management
Service. Undersecretary for Planning, Product Development and Coordination- is responsible
for the Office of Tourism Development Planning, Office of Product Research and Development,
as well as the Office of Tourism Coordination.

Undersecretary for Tourism Service- Responsible for the Office of Tourism Standards, National
Capital Region and Regional Offices. Undersecretary for Tourism Promotions- Is responsible for
the Bureau of Domestic Promotions, Bureau of International Tourism Promotions as well as the
Office of Tourism Information.

2. TOURISM INFRASTRUCTURE AND ENTERPRISE ZONE AUTHORITY (TIEZA)

-is the principal agency responsible for the timely collection of travel taxes 50% -shall accrue to
it 40% -goes to the Commission on Higher Education (CHED) provided that priority is given to
tourism-related educational programs and courses and 10% share- for the National Commission
for Culture and the Arts.

-shall develop, manage, and supervise tourism infrastructure projects in the country. -shall have
the power to impose penalties for failure or refusal of the tourism enterprises to comply with the
approved development plan which shall also be considered a violation of the terms of
accreditation.

3. INTRAMUROS ADMINISTRATION (IA)- IA is a National Government Agency attached to the

Department of Tourism of the Philippines. Under Presidential Decree No. 1616, IA is
responsible for the orderly restoration and development of Intramuros as a monument to the
Hispanic period of Philippine history.

Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

IA shall ensure that the general appearance of Intramuros shall conform to Philippine- Spanish
architecture of the 16th to the 19th century.

4. NAYONG PILIPINO- Nayong Pilipino Foundation (NPF) is a cultural park featuring themed
areas of Filipino culture at the Clark Freeport Zone in Mabalacat, Pampanga. NPF aims to
promote, encourage and initiate research and development projects and activities in social
sciences, humanities, social amelioration and allied fields.

- is the only tourist complex showcasing many primary attractions and scenic places in the
Philippines. the major administrative and operational concern of the agency is to keep its
facilities and surroundings in the best condition. Rehabilitation, restoration and construction
programs are necessary to ensure a fine collection of miniature Philippine attractions which
reflect Filipino history and culture.

5. TOURISM PROMOTIONS BOARD (TPB)- An attached agency of the Department of

Tourism, the Tourism Promotions Board (TPB) exists to market and promote the Philippines
domestically and internationally as a world-class tourism and MICE destination, in strategic
partnership with private and public stakeholders to deliver a unique high-value experience for
visitors, significantly contributing to increased arrivals, receipts and investments to the country.

-shall be responsible to market the Philippines as a major convention destination in Asia.

-In charged of attracting, promoting, facilitating and servicing large-scale events, international
fairs and conventions, congresses, sport competitions, and the like.

6. NATIONAL PARKS DEVELOPMENT COMMITTEE- This government agency is tasked to

oversee national parks in the Philippines. It was established on January 14, 1963 primarily for
the purpose of developing and maintaining national parks.

7. UNITED NATION’S WORLD TOURISM ORGANIZATION (UNWTO)- is the chief

international organization in the field of travel and tourism.

 Is the United Nations agency responsible for the promotion of responsible, sustainable
and universally accessible tourism.

 is the only organization that represents all national and official interests among its allied
members.

8. International Air Transportation Association (IATA)- is the global organization that

regulates almost all international airlines.

- maintains stabilities of fares and rates.

Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

9. WORLD BANK (WB)- which lends substantial sums of money for tourism development.

10. DEPARTMENT OF FOREIGN AFFAIRS (DFA)- assists Filipinos with passport issuance
and authentication services.

 DFA offers programs and services to all Filipinos living overseas.

 The agency can also protect and promote the rights and welfare of Filipinos who live in
other countries.

ACTIVITY:

1.Give 5 famous national parks of the Philippines (include pictures)

2. Differentiate tourist from excursionists

3. (Essay) If you were the Secretary of the Department of Tourism in the Philippines, what types
of assistance will you request from the UNWTO?

Submit your work in our Gclass (Folder name: The Tourism Industry)

Deadline of submission:

References:

https://www.tpb.gov.ph/dot-and-its-attached-agencies/

https://philippines.travel/accreditation

https://tieza.gov.ph/

Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.

 St. Clare College
Caloocan City, NCR
Philippines

Note: This material is protected by the Copyright Law under the Republic Act No. 8293, otherwise known as the Intellectual Property Code
of the Philippines. As such, the same may not be reproduced, distributed, transmitted, sold, altered, displayed, published or broadcast
without the prior written permission of St. Clare College of Caloocan, Inc.

Copyright © 2021 St. Clare College Inc. All rights reserved.