Mini Project Report

On
GO GREEN CAR WASH
A Report Submitted
To
Abdul Kalam Technical University, Lucknow
(In partial fulfillment for the award of MBA Degree)

Name of the faculty

Naubhar Singh Rajput
By:
Harsh Pal Singh
University Roll No:
Semester – I Session: 2023-2024

IEC College of Engineering & Technology (090)

 4, Institutional Area Surajpur Kasna Road, K. P- I, Greater Noida (U.P)

IEC College of Engineering & Technology

Affiliated to Abdul Kalam Technical University, Lucknow
Approved by AICTE, Ministry of HRD, Govt, of India
4, Institutional Area, Surajpur Kasna Road, K.P-1, Greater Noida (U.P.) Ph: 0120-236665/2326537

Department of Management Study

To Whomsoever IT MAY CONCERN

This is to certify that the MINI PROJECT “GO GREEN CAR WASH” has been
prepared by MR. HARSH PAL SINGH bearing university roll no. and
st
enrollment as MBA 1 Semester Student of IEC College of Engineering &
Technology, Greater Noida.
This Report embodies the original work done by the student and
partially fulfills the requirements of Dr. A.P.J. Abdul Kalam Technical University
(Formerly UPTU) towards the degree of “Masters of business Administration”

…………………………………………

Head of Department
 IEC College of Engineering & Technology
Affiliated to Abdul Kalam Technical University, Lucknow
Approved by AICTE, Ministry of HRD, Govt, of India
4, Institutional Area, Surajpur Kasna Road, K.P-1, Greater Noida (U.P.) Ph: 0120-236665/2326537

Department of Management Study

To Whomsoever IT MAY CONCERN

This is to certify that the MINI PROJECT “GO GREEN CAR WASH” has been
prepared by MR. HARSH PAL SINGH bearing university roll no. And
st
enrollment as MBA 1 Semester Student of IEC College of Engineering &
Technology, Greater Noida.
This Report embodies the original work done by the student and
partially fulfills the requirements of Dr. A.P.J. Abdul Kalam Technical University
(Formerly UPTU) towards the degree of “Masters of business Administration”

…………………………………………..

Faculty Guide
 Student Declaration

I, HARSH PAL SINGH bearing university Roll No Dr. A.P.J. Abdul

Kalam Technical University and MBA 1st Semester student at IEC-CET, Greater
Noida, solemnly declare that I have complete my “ Research Project Report” “GO
GREEN CAR WASH” has been prepared by MR HARSH PAL SINGH under the
guidance of MR. NAUBHAR SINGH RAJPUT.
This Research Project Report embodies the original work done by me.

Signature
HARSH PAL SINGH
 ACKNOWLEDGEMENT

I would like to express my heartfelt gratitude to all those who have contributed to
the successful completion of this mini project on “GO GREEN CAR WASH”. This
endeavor would not have been possible without the support and guidance of several
individuals.
First and foremost, I extended my sincere thanks to MR. NAUBHAR SINGH RAJPUT
SIR, our project supervisor, for providing valuable insights, constructive feedback, and
continuous encouragement throughout the duration of this project. Your expertise
and commitment have instrumental in shaping the project’s direction and ensuring
its successful execution.
I am grateful of the faculty members of MBA who have not only imparted
knowledge in the classroom but also supported us in our project work. Their
dedication to fostering a conducive learning environment has played a pivotal role in
our academic journey.
I extended my gratitude to IEC college of Engineering & Technology to giving me this
opportunity.
Any omission in this brief acknowledgement does not mean lack of gratitude.

Thank You
Harsh Pal Singh
 CONTENT

Title
Page No

Cover Page i
*Certificate of the Head of the Department ii
*Certificate of Faculty Guide iii
*Student declaration IV
*Acknowledgement v
*Executive Summary VI

1) INTRODUCTION 10-16
1.1) Brief Introduction of the organisation
1.2) Vision & Mission Statement
1.3) Introduction of Product Concept
1.4) Value proposition (USP)

2) MARKETING FEASIBILITY 17-25

2.1) Market Analysis (SWOT)

2.2) Customer Segment
2.3) Marketing Strategy

3) FINANCIAL FEASIBILITY 26-34

3.1) Fund requirement
3.2) Sources of fund & request
3.3) Revenue Stream
3.4) Financial Projection
4) TECHNICAL FEASIBILITY 35-38
4.1) Require Equipments
4.2) Technical Expertise
 EXECLUSIVE SUMMARY

The concept of car washing has evolved significantly over the years. The first
automatic car wash was introduced in 1940 in Detroit, Michigan, utilizing a
conveyor system to move car through cleaning process. Over time, the industry
has seen advancement in technology, including touch less car washes, water
recycling systems, and eco-friendly detergents. As environmental awareness
grows, there is a pressing need for cleaner and more sustainable car wash
methods.
The Go Green Car wash project aims to introduce an environmentally
friendly and innovative approach to car cleaning by utilizing steam technology.
Traditional car wash methods often involve copious amounts of water, harsh
chemicals and contribute environmental degradation. In contrast, the steam car
wash system not only conserves water but also minimizes the use of chemicals,
providing a sustainable solution for vehicle cleaning.
Traditional car wash methods contribute to water pollution,
excessive water usage, and the release of harmful chemicals into the
environment. As we already know that most of the cities in India including
metro cities have had some level of water crisis in the past. Every year we see
the stats where the ground water of populated cites are decreasing. Tall
building given rise to sink bore wells as deep as 1000 feet in cities like Delhi,
Mumbai and Bangalore. We waste huge amount of water by washing cars every
day and others on a weekly basis. Fact On an average , we use around 10-15
litres of water to wash our car. That’s 105 litres in a week, 3150 in a month and
37800 litres a year. So every year, to wash one car we use almost 70% of water
a human being can consume throughout his life (14,600 gallons)
On the other hand a steam car wash project has excellent
cleaning power and allows the operators to control the temperature for a wet
or dry wash. It only consumes 3-4 litres of water, prevent water form going to
waste, and emits no emissions. Our Project addresses these concerns by
harnessing the power of steam to clean vehicle effectively. It is versatile in
nature means adapt the steam car wash system to various vehicle types
including cars, motorcycles, and commercial vehicles.
The Go Green Car Wash project
represents a forward – thinking approach to vehicle cleaning, aligning with the
growing demand for sustainable and eco- friendly practices.
 GO GREEN CAR WASH

INTRODUCTION
BRIEF INTODUCTION OF THE ORGANIZATION: - In recent years, the global
consciousness towards environmental sustainability has reached new
height, prompting innovative solutions to address the environmental impact
of everyday activities. On such area of concern is the conventional car wash
industry, which often relies on water- intensive and chemical-laden
processes. In response to this challenge, our project aims to introduce a
revolutionary concept—the “Go Green Steam Car Wash”.

The project centers around the adoption of steam technology as a

steam technology as a sustainable and eco-friendly alternative to traditional
car washing methods. By harnessing the power of steam, we not only
reduce water consumption significantly but also eliminate the need for
harmful chemicals that can find their way into our water system.

The introduction of the “Go Green Car Wash” is a testament

of our commitment to environmental responsibility and a greater future.
Though this project, we hope to promote a shift towards more sustainable
practices in the automotive industry while simultaneously contributing of
water conservation efforts.
 SOME IMAGES

STEAM

CAR
WASH
 VISION & MISSION

VISION: - In Go Green Steam Car Wash, we image people where every car
wash is a step towards environmental preservation. Our vision is to set a
standard for eco-friendly car washing practices, inspiring individuals and
businesses to adopt sustainable methods. We strive to be leader in promoting
environmental consciousness within the automotive industry, fostering
community that values both cleanliness and sustainability. Though continuous
innovation and dedication. We aim to create lasting impact on the planet,
setting the stage for a cleaner and greener tomorrow.

MISSION:- Our mission is to revolutionize the car washing industry by

providing a sustainable and eco-friendly alternative. We are committed to
minimizing the environmental impact of traditional car washing methods by
harnessing the power of steam technology. Through our innovative approach,
we aim to conserve water, eliminate harmful chemicals, and promote a greener
future of the automotive industry.
INTRODUCTION OF SERVICE CONCEPT
Welcome to Go Green Car Wash, where our service concept is not just a
cleaning solution: it’s a commitment to a cleaner, greener planet. At Go Green,
we have remained the traditional car wash experience, integrating innovative
techniques and eco-friendly practices to deliver a service that goes beyond
mere cleanliness.
Our service concept revolves around the core principle of environmental
responsibility. We understand the ecological challenges posed by conventional
car wash methods, and in response, we proudly introduce a sustainable
alternative. The Go Green Car Wash service is a fusion of cutting-edge
technology, water conservation, and a dedication to minimizing our carbon
footprint.
Key features of our service concept include:

1. Steam-Powered Cleaning:
Harnessing the power of steam technology, we’ve replaced excessive
water usage with a high-temperature steam cleaning process. This not
only ensures a through and efficient clean but also significantly reduces
water consumption compared to traditional methods.

2. Chemical-Free Approach:
Say goodbye to harmful chemicals. Our service concept prioritizes the use
of eco-friendly cleaning agents, minimizing the impact on the environment
and promoting a healthier, chemical- free atmosphere.

3. Future scope :

Our business idea focuses on steam car services to both individuals car
owners and commercial fleet operators. We aim to create a network of
steam car wash centers to wide range of customer. The market research
analyses that the car wash market expected to reach USD 160 million by
2030, which is USD 74.9 million in 2021 at a CAGR of 8.5%. This type of
 hybrid car washing and touch less technologies are moving the business
forward during forecast period

How I work

Preparation:
 The vehicle is parked in a suitable location, ensuring it’s in a shaded
area if possible.
 The technician ensures that the steam cleaning equipment is ready
for use, including checking water levels and ensuring proper
functionality.

Dusting and Dry Cleaning

 Before steam is applied, the vehicle may be dusted or dry- cleaned to
remove loose dirt and debris from the surface.

Steam generation:
 Steam is produced by a steam generator or boiler, typically using tap
water. Some systems also use a small amount of eco-friendly cleaning
agents added to the water for enhanced cleaning.

Application of steam:
 The technician directs the steam onto the vehicle’s surface using a
specialized nozzle or wand. The high-temperature steam softens and lifts
darts, grimes, grease, and other contaminants from the surfaces.

Wiping and Drying:

 As the steams lift the contaminants, technicians use microfiber towels or
cloths to wipe away the loosened dirt, leaving a clean and polished
surface.
 Final Inspection:- The technicians conducts a final inspection to ensure
that all surfaces are clean and free from streaks or residue.
 VALUE PREPOSITION (USP)

Water Conservation
In India, washing a car can use 100–180 litres of water. This is about
70% of the water a person consumes in their lifetime. By using
steam car wash technique for washing the cars its takes only 3-4
litres of water

Time Saving
Normal car wash take 2-4 hours for cleaning a cars ,but the steam
car wash takes only 15-20 minutes or half hour for cleaning a car .
That help customer to save their time.

 Eco Friendly
The steam car washes uses very little water compared to traditional
methods, making it eco-friendly

 No Use Harsh Chemicals

Go green car wash is type of car cleaning service that we use high
pressure steam to clean the exterior and interior of vehicle it not
require chemicals that can damage cars paint or other surface.

 Mobile Services
We offer on the-go steam car wash services to customer at their
location, whether it is there home or office.
 CAR WASH
 Steam Car Wash

 Normal Car Wash

 Financial
mMarketing Feasibility
Feasibility

Feasibility Study Types

Technical
feasibility
 Marketing feasibility
Market analysis is a detailed assessment of your business's target
market and the competitive landscape within a specific industry.

1). Market Analysis (SWOT)

2). Customer Segment

3). Marketing Strategy

 1. SWOT ANALYSIS

Strengths:

 Eco friendly approach with minimal water usage.

 Ability to sanitize without harsh chemicals.
 Growing demand for sustainable and environmental-friendly services
 Steam cleaning is generally quicker than conventional methods, enhancing
operating efficiency.

Weakness

 Because of this is new in technology the equipment for steam car wash is a
bit expensive.
 Limited awareness among potential customers about the benfits of steam
car wash.

Opportunities

 This is a growing industry the car wash industry is worth billions and steam
car washes are gaining popularity in future in India.
 Collaborate with local dealers or events to expend customer reach.
 Offering additional services like interior cleaning or detailing.
Threats

 Competition from traditional car wash methods.

 In the field of steam car wash my biggest competitor is detailing mafia.
 Fluctuations in consumer awareness and preferences.

India auto motive market size growth

report
10
8 2020
6 2021
2022
4 2023
2 2024
2025
0
2026
2027
2028

8.0% Indian market compound annual growth rate in future

 Green tech maket . 2023-2032
U.S 60
DOLLAR IN
BILLION
40

20

0
2022 2032

Indian Green tech market compound annual growth rate in

future is 21.90
2). Customer Segment
Identifying targeted customer segments
is crucial for effective marketing. Divided
for their common characteristics
behaviour for my go green car wash
business potential customer segments
could include

1.Urban Citizen:-

People leaving in urban areas where water conservation is a concern, Making a

steam car wash a attractive option.

2.Enviromentally-conscious consumers:-

Individuals Who Prioritize Eco-Friendly Services And Are Willing To Support My

Business Sustainable Practices.

3 Car Lovers :-

Individuals passionate about maintaining the appearance and condition of their

vehicle appreciating steam cleaning.

4. Fleet Owner And Commercial Vehicle:-

Business with fleets of vehicles seeking efficient and sustainable cleaning

solutions.
3). Marketing Strategy
A marketing strategy covers a company's overall approach for promoting its
brand to a target audience. Marketing strategy equal to 4 p’s given by in 1960
by E. Jerome McCarthy

Use both online and traditional advertisement:-

Use social media like instagram and face book and whatsapp for visual
appealing content customer.
Distribute paper pamphlets in local area, holdings and wall drawing , poster to
create awareness and reach more and more people in the locality.

Referral programs:
Implement a referral program that rewards existing customers for referring
friends and family.

Professional Networking:
Attending local business events or join business networking groups to build
relationships with other professionals and potential clients. For example
seminars, street fair, business conferences. Etc.

Educational Content:
Create blog posts, videos or infographics that educate my audience on the
benefit of steam car wash and eco friendly car care practices.

Financial feasibility describes whether or not your project is fiscally viable. A

financial feasibility report includes a cost/benefit analysis of the project.
 Fund Requirements

1. Land: - The land will be rented on by 80 thousand per month means for
one year it will be rs.9’60,000.

2. Construction cost: It include floor, wall, electricity, preparations and

other it occurs a cost of 5, 00,000 lakhs

3. Equipments: cost occurs – 9, 00,000 lakhs

 Steam generator at a cost of 2 lakhs
 Vacuum cleaner at a cost of 40,000
 Washing machine at a cost 13,000
 Washing machine at a cost 13,000
 Cctv cameras at a cost of 4000
 Echo car cost 6 lakhs
 Maintance cost, 40,000

4. Staff
It required semi skilled staff for cleaning the cars. I need two persons and the
expense on the salary is 5000 each, in year 1, 20,000 lakhs.

5. Advertisement cost: 3, 00,000 lakhs

6. Miscellaneous cost: 1, 20,000 lakhs

 worker uniform of 20 thousands
 Fire equipments at a cost of 1 lakhs
7. Legal documents. 7000 thousands

Total fund = 29, 00,000

lakhs

Sources of Funds
Personal saving

Go Green Car Wash use own savings to contribute to the project. This reduces
the need for external financing and can demonstrate your commitment to
potential investors. It also allows the project or company to grow without debt.

Bank loans

We approach banks and financial institution who provide business loans like
hdfc bank my business har business hoga kaamyaab, and axis bank business
loans. Prepare a comprehensive business plan to present to lenders, outline the
details of your project and how you plan to repay the loan
Government Grants

Go green will go with government schemes like Pradhanmantri Mudra Yojana

Which provided loan of 5-10 lakhs at a minimum interest rate. A grant is a
specific amount of money given to an applicant who shows a promising chance
of success. Start-up India seed fund scheme aims to provide financial assistance
to start-ups for proof of concept, prototype and product trail. It provide up to
20 lakhs.

Friends

Family friends will help to provide small investment because , it will make a lot
of impact and might be that will complete the investment requirements, if we
will get a huge count of small investors in the startup in the family and friends.
 personal saving
10% and family

bank loan
30%
15%
government
grants

friends
20%

25% crowd funding

 Revenue stream

1. Car wash services

Charging customer for the steam car wash services. Include exterior or
interior cleaning.

2. Mobile services
Provide steam car wash services at customer locations. Like home and offices

3. Franchising
If your business model proves successful, consider franchising it to expand
your services to different locations.

4. Partnerships and Collaborations

Collaborate with local businesses like car rental agencies, auto shops, or gas
stations to offer discounts to their customers in exchange for referrals.
 5. Event Services:
Provide services at events like car shows, fairs, or community gatherings for a
fixed fee or per car basis

Financial projection
Financial projections use existing or estimated financial data to forecast your
business's future income and expenses.
Break even analysis
 monthly profits in thousands
5000
4000
3000
2000
monthly profits
1000
0

profits yearly in thousands

40000
year 1
30000 year 2
20000 year 3
10000 year 4

0 year 5
year 1 year 2 year 3 year 4 year 5
It involves evaluating whether the necessary technology, resources, expertise,
and infrastructure are available or can be developed to implement the project
successfully.
Equipments
References
Some statements show the importance of steam car wash by scholars
“In the pursuit of sustainable automotive practices, steam car wash emerges as a
promising solution, minimizing water usage and environmental impact” – Dr.
Samantha Greenfield, Environmental Technologist (2023)
“The adoption of steam car wash methods not addresses water scarcity concerns but
also contributes significantly in air quality improvement, aligning with brother
environmental goals.” – Prof. Ethan Davis, Automotive Emission Control

Books:-
1 “Green Car Care: A DIY Guide to Auto Detailing” by Tony and Marian Palcho
This book may cover eco-friendly car care practices, which could include information on
steam car washing
2 “Steam: the Untold story of America’s first Great Invention” by Andrea Sutcliffe
This historical book not directly related to the steam car washing but could provide
background information on steam technology, which may be interested for my steam car
wash project.
3. for making strategies we use “marketing management” by Philips kholter

Website:-
International Steam Car Association (ISCA) http://www.steamcar.net/
Car wash Association (CWA) https://www.carwash.org/
Green Car Reports https://www.greencarreports.com/