The Crea ve Entrepreneur.

Basic Worksheet Brainstorming.

Rules
● Defer judgement. You never know where a good idea is going to come from.
● Encourage wild ideas.
● Build on the ideas of others.
● The only way to get to good ideas is to have lots to choose from.

Method. F2F. Be visual. Write down on post-its/s cky-notes and put them on a wall/big paper.
One group member is in charge of providing the materials (s cky-notes, pens) and of photographing the outcomes of the
brainstorming.
Methods online. Miro.com (where remote teams get work done)/Zoom.

Steps brainstorming. About 50-55 min.

Step 1. 5 min. Group

Have you selected a type of product (the same type as the peer group in The Netherlands / India)
Write down on a s cky note the type of product you are going to produce.

Step 2. 15 min. Group

Discuss brie y the categories. E.g.
● How to produce (real/prototype/scale model)
● Which materials: sustainable materials
● Innova ve design
● Target groups/future consumers/Marketing
Step 3. 15 min. Heads down me. Individual (keep silent). Each group member writes down ideas (we need
many.)
Put the s cky-notes on a wall/sheet.
Team members explain their ideas
Arrange the s cky-notes in categories.
Photograph the wall/sheet

Step 4. Group. 10 min.

What are the favorite group ideas? ‹
Try to agree on a few common outcomes of brainstorming.
Take a few decisions or vote on the best ideas

Step 5. Group 10 min. Wrap up me.

What concrete steps should we take to move forward?
What should we start, stop, tackle first? Be specific. ?
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 A er the brainstorming
One group member writes down the outcomes of the in the table below.
Which product have you selected? Final decision to be made following shortlisting
Which categories selected
● How to produce Categories will be taken into
● Which sustainable materials
● Innova ve design consideration for all of the shortlisted
● Target groups/future/marketing product options.
● Other categories?

Photograph the outcome of step 3. Individual brainstorming per category

https://padlet.com/kianmehta/brainstorming-session-
idea-sharing-ffcu8vnnpg3fkjlu

3 favourite group ideas:

1. Portable solar-powered water purifier

2. Energy drink alternative with sustainable packaging
3. Bioplastic packaging solutions for frozen foods

Decisions:
1. Equally delegate roles and responsibilities to team members
2. Meet regularly to work on the project and share developments
3. Go through with the product production journey, from shortlisting, to choosing, and finally, prototype
production
4. Do a thorough market research to ensure that the product is not only sustainable, but also profitable
in a real-world scenario

Next steps
What to do next?
1. Do an in-depth analysis of all our possible options
2. Put the research down in a PPT, clearly identifying the strengths and weaknesses of the
products
3. Make a choice based on creativity, viability and interest
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