CURRICULUM VITAE

Sanjiv Kumar Chaudhary

A-703, Atishay Residency
Motera-Bhat Road
Motera.
Ahmedabad-380005
Mobile: 09426571667
E-Mail: sanjiv_812003@yahoo.com
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Objective: To work in a dynamic and challenging environment, contributing to the growth of
the organization and simultaneously enhancing my skillsets.

PROFESSIONAL EXPERTISE

Total Experience: - 13 years - 08 months in Channel Management and 5-years in my own Bicycle Retail
business.

Present Organization: Sept 2022 till date

Joined M/s. Mitras Bikes Pvt Ltd (Ahoy bicycle) as an Area Sales Manager-Gujarat.

Responsibilities:
 To create presence for the brand Ahoy.

Last Organization: Sept 2007 till Nov 2016

Joined T.I.Cycles of India (Brands: Hercules - B.S.A. and Montra), Murugappa Group, in September’07 as
Assistant Manager – Sales; promoted to Deputy Manager-Sales in July’10 and responsible for entire South-
Gujarat.

Job Profile:-
Job includes Distributor/ Dealer networking, Channel Sales and Business Development. Coverage area is
from Nadiad to Umergam i.e. complete South Gujarat which includes 33 dealers and 5 distributors (200
retailers).

Key Responsibilities:

 Maintaining close contact with the Distributors, Dealers, Sub-dealers/ Retailers to meet sales target and to review
market conditions.

 Formulating sales plans, achieving targets market, nurturing existing markets, providing market updates &
generating MIS for the management.

 Timely collection of payments from the dealers/parties against the sales and ensuring that there are no overdue
payments; account reconciliation & responsible for generating orders regularly.

 Establish and maintain strong relationships with the dealers & retailers to serve the end customers.
 Recommending appointment of New-Retail outlet in the territory after assessing the market position.

 Conducting BTL Activities to generate demand for the Product.

 Quarterly reviewing the RIO of Distributors and Exclusive outlets, to maintain health of the business.

 Monthly Forecasting for better availability of product by keeping a check on stock and supply level in coordination
with logistic department.

 Market mapping/Intelligence and appointing and expanding retail network and thereby increasing the market share.

 Focusing on achievements of targets SKU wise and ensuring the Increase in Market Share both in terms of Value and
Volume.

 Network expansion - appointment of new distributors, dealers & retail trade partners.

Previous Experiences:

1.) May 2006 –September 2007

Worked with Blow Plast Ltd, a marketing arm of V.I.P.Industries Ltd, in Travel Product Division as a Sales Officer and
handling North-Gujarat and Kutch Territory.

Job Profile:-
Job included Dealers Network, Channel Sales and Business Development. Was responsible for 14 cites, Gandhinagar,
Himmatnagar, Kalol, Mehsana, Patan, Palanpur, Deesa, Unjha, Vishnagar, Bhuj, Gandhidham, Mundra, Mandvi and
Anjar, and managed 30 dealers.

2.) July 2004-May 2006

Worked with Saurashtra Chemicals Ltd., Porbandar as Officer – Marketing & reporting to General Manager – Marketing.
A NIRMA Group company (earlier Birla Gr.) engaged in manufacturing of Sodium Carbonate (3.65 lac M.T.) with a
turnover of Rs.350 crore p.a.

Job Profile:-
Gained hands on knowledge working in Excise, Logistics, Exports and Sales and Marketing division as Trainee and
thereafter worked in Sales and Marketing department.

PERSONAL EXPERTISE

 Adaptable & flexible, with excellent Leadership and Team Building qualities.
 An effective communicator with excellent relationship management skills and strong Visualization, Analytical &
Conceptualization skills.
 Directing, leading, motivating and managing Team Members to achieve Organizational goals within Limited available
resources is my major strength.
 Creating additional work force for the Company by maximizing interest and involvement of Dealers/ Distributors,
Resources/ Staff by timely and regular motivation/ training/ education and awareness initiatives.
 Always follow a professional and ethical code of conduct while giving full dedication to my work.
 Confident and Creative with a strong ability to judge probable problematic areas before hand and prepare action
plans accordingly.
Achievements:
 Best Sales Officer award in the Zone for the year 2010-11 with growth of 22% over LY.
 Brought down DSO (Days sales Outstanding) from 45 days to 25 days.
 Improved forecasting accuracy from 57% to 81% .
 Appointed 2 Exclusive bicycle stores.
 Streamlined the channel into distribution format from whole-selling.

Computer Proficiency:
 Expertise in M.S.Word, Excel, Power Point.

PERSONAL DETAILS

 Educational Qualifications:

Post Graduation: MBA (Sales & Marketing) from

Aravali Institute of Management, Jodhpur (2004).

Graduation: B.Sc.(Chemistry) N.V.Patel College of Pure and Applied

Science, Sardar Patel University (2002).

 Date of Birth: 16th February 1981.

 Languages Known: English, Hindi, Gujarati, Rajasthani .