1 - Introduction to

Media and Information

Literacy
Communication
o the act or process of using
words,
sound, signs, or behaviours to
express
or exchange information or to
express
your ideas, thoughts, feelings, etc.,
to
someone else.
o The exchange of information
and the
expression of feeling that can
result in
understanding.
Process of Communication
• Sender - The one who gives
out the
message
• Message - The information to
be
communicated.
• Channel - The medium used.
• Receiver - The one who gets
the
message.
• Media - Communication Tools
• Information
Data, knowledge derived from
study,
experience or instruction, signals
or
symbols. Knowledge of specific
events or
situations.
How can we avoid
Communication
Breakdown and
Misinformation? Be a
media and Information
Literate
Individual!
• Media Literacy
o The ability to read, analyze,
evaluate and produce
communication in a variety of
media forms.
• Information Literacy o The
ability to
recognize when information is
needed
to locate, evaluate, effectively use
and
communicate information in its
various
formats.
• Technology (Digital) Literacy
o The
ability to use digital technology,
communication tools or networks
to
locate, evaluate, use and create
information.
2 - The evolution of
Traditional to New
Media
The Evolution of Media -
Marshall
Mcluhan (1969) a renowned
Canadian communication
theorist from the University of
Toronto provided am
explanation as to how media
Evolved through technological
determinism.
• Tribal Age
o This is the first period. It is
characterized by the prevalence
of oral communication.
Prehistoric people relied on
face to face communications.
• Age of Literacy
o Humans begin to read and write,
which amplified the use of the
sense of sight, lessening the
roles of the other senses of the
human body.
1 - Introduction to
Media and Information
Literacy
Communication
o the act or process of using
words,
sound, signs, or behaviours to
express
or exchange information or to
express
your ideas, thoughts, feelings, etc.,
to
someone else.
o The exchange of information
and the
expression of feeling that can
result in
understanding.
Process of Communication
• Sender - The one who gives
out the
message
• Message - The information to
be
communicated.
• Channel - The medium used.
• Receiver - The one who gets
the
message.
• Media - Communication Tools
• Information
Data, knowledge derived from
study,
experience or instruction, signals
or
symbols. Knowledge of specific
events or
situations.
How can we avoid
Communication
Breakdown and
Misinformation? Be a
media and Information
Literate
Individual!
• Media Literacy
o The ability to read, analyze,
evaluate and produce
communication in a variety of
media forms.
• Information Literacy o The
ability to
recognize when information is
needed
to locate, evaluate, effectively use
and
communicate information in its
various
formats.
• Technology (Digital) Literacy
o The
ability to use digital technology,
communication tools or networks
to
locate, evaluate, use and create
information.
2 - The evolution of
Traditional to New
Media
The Evolution of Media -
Marshall
Mcluhan (1969) a renowned
Canadian communication
theorist from the University of
Toronto provided am
explanation as to how media
Evolved through technological
determinism.
• Tribal Age
o This is the first period. It is
characterized by the prevalence
of oral communication.
Prehistoric people relied on
face to face communications.
• Age of Literacy
o Humans begin to read and write,
which amplified the use of the
sense of sight, lessening the
roles of the other senses of the
human body.
1 - Introduction to
Media and Information
Literacy
Communication
o the act or process of using
words,
sound, signs, or behaviours to
express
or exchange information or to
express
your ideas, thoughts, feelings, etc.,
to
someone else.
o The exchange of information
and the
expression of feeling that can
result in
understanding.
Process of Communication
• Sender - The one who gives
out the
message
• Message - The information to
be
communicated.
• Channel - The medium used.
• Receiver - The one who gets
the
message.
• Media - Communication Tools
• Information
Data, knowledge derived from
study,
experience or instruction, signals
or
symbols. Knowledge of specific
events or
situations.
How can we avoid
Communication
Breakdown and
Misinformation? Be a
media and Information
Literate
Individual!
• Media Literacy
o The ability to read, analyze,
evaluate and produce
communication in a variety of
media forms.
• Information Literacy o The
ability to
recognize when information is
needed
to locate, evaluate, effectively use
and
communicate information in its
various
formats.
• Technology (Digital) Literacy
o The
ability to use digital technology,
communication tools or networks
to
locate, evaluate, use and create
information.
2 - The evolution of
Traditional to New
Media
The Evolution of Media -
Marshall
Mcluhan (1969) a renowned
Canadian communication
theorist from the University of
Toronto provided am
explanation as to how media
Evolved through technological
determinism.
• Tribal Age
o This is the first period. It is
characterized by the prevalence
of oral communication.
Prehistoric people relied on
face to face communications.
• Age of Literacy
o Humans begin to read and write,
which amplified the use of the
sense of sight, lessening the
roles of the other senses of the
human body.