3.

3.1

(Non

Alcoholic

Drinks)

38,146 (Thailand Food and Drink Report Q1,

2011)

25

(Carbonate

(
Drinks)

Positioning,

2553)

3
(Fruit Flavoured Drinks) (Line Drinks)

(Black

Carbonate

drinks)

,2549)

70
26,000 2 (, 2553:
)

(Pepsi) (Coke) .. 2554 Interbrand
(Coca - Cola) (Coke)
71,861 1
14,590 22 (www.interbrand.com,
2554: )
.. 2549

 ( , 2551: )
(Big Cola) 20 30 ( SME, 2554)

23 .. 2555
25
( SME, 2554)
( , 2554: )
3.2
(Big Cola)



(http://www.ajegroup.com)
.. 2548
20 .. 2549
(Big Cola)
5 3


( , 2553: )
.. 2553
4

. 6
800 (
, 2553: )


360 535 620 1.5 3.1 (
, 2553: ) 20 30

20 100

1,000

.. 2554

23

.. 2555
25 (
SME, 2554)