Factors Affecting the Preference on

Milk Tea Products of the Selected

First Year BS Accountancy Students
of LSPU-SPCC A.Y. 2019-2020
 PURPOSE OF THE SURVEY

To know the preference of the

consumers towards milk tea
products

To unveil factors presently

considered by the consumers
IMPORTANCE OF THE SURVEY
For consumers:
T o be aware of the factors manipulating the decision of the
consumers purchasing Milk Tea products

For businessmen/entrepreneurs:
To be aware of the factors as well as the current market trend to
oversee opportunities presented in the market
 POPULATION

The researchers conducted the

survey with the respondents of fifty
(50) first year BS Accountancy
Students of LSPU-SPCC. It is done by
random selection.
I. Profile of the Respondents
Only 1 of the respondents was aged 17.

AGE 20 of the respondents were aged 18.

2%
6%
26 of the respondents were aged 19.

3 of the respondents were aged 20.

17
40% 18
19
20
52%
 GENDER
16 of the respondents were Male.

34 of the respondents were Female.

32%

Male
Female

68%
 Daily Allowance
Chart Title 4 of the respondents have daily allowance of ₱50 and below.

10 of the respondents have daily allowance of ₱ 100 - ₱51.

8%
12%
22 of the respondents have daily allowance of ₱ 150 - ₱ 101.

20% 50 & below 8 of the respondents have daily allowance of ₱ 200 - ₱151.
16% 100-51
150-101
200-151 6 of the respondents have daily allowance of ₱ 250 - ₱ 201.
250-201

44%
II. Cultural Profile of the Respondents
38 of the respondents consumed their Milk Tea beverages during their snacks.

Time of Drinking Milk Tea

10% 7 of the respondents consumed their Milk Tea beverages during their lunches.

5 of the respondents consumed their Milk Tea beverages during their dinners.
14%

None of the respondents consumed their Milk Tea beverages during breakfast.
Snack
Lunch
Dinner

76%
Way of Drinking Milk Tea 10 of the respondents like their Milk Tea to be served
hot.

20%
40 of the respondents like their Milk Tea to be
served cold.

Hot

80%
Preference of Flavors
11 of the respondents preferred Okinawa flavor of Milk Tea.
of Milk Tea
5 of the respondents preferred Hokkaido flavor of Milk Tea.

22% 14 of the respondents preferred Wintermelon flavor of Milk Tea.

36% Okinawa 2 of the respondents preferred Thai flavor of Milk Tea.

Hokkaido
WM
10% 18 of the respondents preferred other flavors of Milk Tea
Thai
Other

4% 28%
III. Social Profile of the Respondents
37 of the respondents were influenced by their friends/peers.
Reference Group
on Milk Tea 1 of the respondents was influenced by advertisements.

6% 4 of the respondents were influenced by their family.

10%
5 of the respondents were influenced by their colleagues.
Friends/Peers
8%
Advertisements
Family 3 of the respondents were influenced by others. ( social groups)
2%
Colleagues
Other
74%
 Marketing form of
5 of the respondents were informed thru banners.
Advertisements of Milk Tea
8% 10% 26 of the respondents were informed thru Social Media.

15 of the respondents were informed thru “Word of Mouth”.

Banners 4 of the respondents were thru other means.

30%
Social Media
Word of Mouth
Other Zero Newspaper, TV/Radio

52%
Companion when drinking
33 of the respondents enjoyed their Milk Tea with friends/peers
Milk Tea
4% 5 of the respondents enjoyed their Milk Tea with family.

20% 10 of the respondents enjoyed their Milk Tea with schoolmates.

Friends/Peers
2 of the respondents enjoyed their Milk Tea with other companion.
Family
Schoolmates
10% Others

66%
IV. Psychological Profile of the Respondents
23 of the respondents rarely visit the Milk Tea shops.
Regularity of Visit
15 of the respondents visit Milk Tea shops once/twice a week.

2% 6%
11 of the respondents visit Milk Tea shops once/twice a month.

21% Rarely 1 of the respondents visits Milk Tea shops other than those presented
schedule.
43% Once/twice a
week
Once/Twice a Zero Once a day / Zero More than Once a day
month
Other

28%
Amount of Money Willing 5 of the respondents spend ₱ 50 and below for Milk Tea.

to Spend on Milk Tea

25 of the respondents spend ₱51 – ₱100 for Milk Tea.
4% 10%
8%
14 of the respondents spend ₱101 – ₱150 for Milk Tea.

50&below 4 of the respondents spend ₱151 - ₱200 for Milk Tea.

51-100
28% 101-150
2 of the respondents spend ₱200 and above for Milk Tea.
151-200
200&above

50%
Reasons that influences on
consumption Of Milk Tea 9 of the respondents drink Milk Tea for Social occasion/ Entertainment.

9 of the respondents drink Milk Tea for refreshment.

14% 18%
18 of the respondents drink Milk Tea because it tastes good.
Social
Occasion/Entertainm
ent
14%
Acts as a 7 of the respondents drink Milk Tea to satisfy their thirst.
Refreshment
18% Tastes Good
Satisfies basic thirst 7 of the respondents drink Milk Tea for having bandwagon state of mind.
Bandwagon state of
mind

36%
INTERPRETATION SCALE

4.00 – 3.26 – Strongly Agree

3.25 – 2.51 – Agree
2.50 – 1.85 – Disagree
1.75 – 1.00 – Strongly Disagree
 IV. Importance of the Following Factors in Purchasing Milk Tea
FACTORS 4   3   2   1     MEAN REMARKS
1. Flavor/Taste 31 124 17 51 2 4 0 0 50 3.58 SA
2. Varieties 23 92 27 81 0 0 0 0 50 3.46 SA
3. Availability 25 100 19 57 6 12 0 0 50 3.38 SA
4. Price 17 68 21 63 12 24 0 0 50 3.10 A
5. Nutritional
Value 17 68 24 72 9 18 0 0 50 3.16 A
6. Visual
Packaging 22 88 26 90 2 4 0 0 50 3.64 SA
 IV. Importance of the Following Factors in Purchasing Milk Tea
FACTORS 4   3   2   1     MEAN REMARKS
7.
Advertisement 17 68 30 90 3 6 0 0 50 3.28 SA
8. Promotion 18 72 26 78 6 12 0 0 50 3.24 A
9. Scheme 17 68 28 84 5 10 0 0 50 3.24 A
10. Serving
Size 25 100 23 69 2 4 0 0 50 3.46 SA
11. Shelf Life 20 80 25 75 3 6 2 2 50 3.26 SA
12. Overall
Quality 20 80 29 87 0 0 1 1 50 3.36 SA
 V. Satisfaction of the Following Factors in Purchasing Milk Tea
FACTORS 4   3   2   1     MEAN REMARKS
1. Flavor/Taste 31 124 19 57 0 0 0 0 50 3.62 SA
2. Varieties 20 80 28 84 1 2 1 1 50 3.34 SA
3. Availability 27 108 22 66 1 2 0 0 50 3.52 SA
4. Price 15 60 24 72 11 22 0 0 50 3.08 A
5. Nutritional
Value 17 68 26 78 7 14 0 0 50 3.20 A
6. Visual
Packaging 24 96 21 63 4 8 1 1 50 3.36 SA
 V. Satisfaction of the Following Factors in Purchasing Milk Tea
FACTORS 4   3   2   1     MEAN REMARKS
7.
Advertisement 19 76 25 75 6 12 0 0 50 3.26 SA
8. Promotion 19 76 20 60 11 22 0 0 50 3.16 A
9. Scheme 19 76 22 66 8 16 1 1 50 3.18 A
10. Serving
Size 22 88 20 60 10 20 0 0 52 3.36 SA
11. Shelf Life 16 64 26 78 7 14 1 1 50 3.14 A
12. Overall
Quality 24 96 23 69 3 6 0 0 50 3.42 SA
THANK YOU