KFC – BUSINESS MODEL CANVAS

Key Partnership Key Activities Value Proposition Customer Relationship Customer Segment

• Local Marketing • Standar Personal

• Logistic Mgmt Assistance Fast Food
• Franchise Mgmt Fast Food
PEPSI Lovers
• Catering Mgmt

Home Made Channels Mass

Key Resources Market
Chicken
Food • Restaurant
Supplier • Point Of Sale • Phone
• Brand • Website
• Secret Recipe
Franchiser
• Storage Secret
• Logistic/Network Recipe

Cost Structure Revenue Stream

Branding/ Storage & Tools Food Sale Franchising
Communication