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CHAPTER ONE
MANAGEMENT: AN OVERVIEW
MEANING AND DEFINTION OF MANAGEMENT
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What Is Management?
Management is the
•art of getting things done through and with people in a formally
organized group.
•art of knowing what you want to do in the best and cheapest way.
•art of securing maximum results with a minimum of efforts so as
to secure maximum prosperity and happiness.
•utilization of scientifically derived principles to examine and
improve collective efforts or production.
•Process of planning, organizing, staffing, directing & controlling
the use of a firms resources to effectively & efficiently attain its
objectives.
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Effectiveness and Efficiency
• Efficiency • Effectiveness
– “Doing things right” – “Doing the right things”
– Getting the most output – Attaining organizational
for the least inputs goals
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Why do the definitions of management
differ?
• Management has various aspects.
• The theorists who had different areas of interest
or training, defined management from their
perspective (engineering, sociology, psychology,
mathematics, etc)
• Management as a discipline is young and there
is a lack of clarity of concepts and principles.
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Who are managers?
• Persons in the position of authority who make decisions
to commit (use) their resources and the resources of
others towards the achievement of organizational
objectives.
• They help other members of the organization and the
organization itself to set and reach goals and objectives.
• The work of managers is, therefore, to make people
productive.
• Everybody is the manager of his/her time, energy and
talents.
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How are Managers Different from
Nonmanagerial Employees?
• Nonmanagerial Employees
– People who work directly on a job or task and have
no responsibility for overseeing the work of others.
– Examples, associates, team members
• Managers
– Individuals in organizations who direct the activities
of others.
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Where Do Managers Work?
• Organization
– A deliberate arrangement of people brought together
to accomplish a specific purpose.
– Two or more persons engaged in a systematic effort to
produce goods and/or services
• Common Characteristics: distinct purpose, deliberate
structure, and people
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Why is management important?
• Helps in setting objectives
• Optimum utilization of resources
• Keeps a close watch on changing technology being
adopted in various fields.
• Make decisions scientifically
• To ensure the coordination of individual efforts.
• Effective Administration
• Social Obligation: quality products at reasonable price.
• Develop analytical and conceptual ability of managers
• It affects the accomplishment of social, economical,
political organizational goal.
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Is management a science or an art?
• Science: systematized knowledge derived from
observation, study, and experimentation carried on
in order to determine the nature and principles of
the subject under study.
• Management is not as comprehensive or as exact as
the other pure sciences.
• The reason is that the variables with w/c managers
deal differ. Managers deal with the human elements
and the behavior of human beings is unpredictable.
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Is management a science or an art?
• Art: the application of knowledge and skills to
accomplish results”.
• Art is grounded in the knowledge or principles
developed by science.
• A manager uses the knowledge of management
theory while performing his managerial functions.
• Management is an art b/c It is knowhow, it is the
application of knowledge; and it is doing things in
the light of the realities of the situation.
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Is management a science or an art?
• Management principles are not developed for
the sake of knowledge. But, their application for
specific situation,
• Thus, in the art side of management managers
make decisions and try to solve problems based
on their intuition experience, instinct and
personal insight.
• Management is therefore considered as both a
science and an art.
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What Titles Do Managers Have?
• Top Managers
– Responsible for making decisions about the direction of the
organization.
– Individuals who are responsible for making organization-wide
decisions and establishing plans and goals that affect the entire
organization.
– Examples; President, Chief Executive Officer, Vice-President
• Middle Managers
- Individuals who manage the work of first-line managers.
– Manage the activities of other managers.
– Examples; District Manager, Division Manager
• First-line Managers
– Responsible for directing nonmanagerial employees
– Examples; Supervisor, Team Leader
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board of directors, executive
committee and chief executive, or
president, or general manger, etc
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Top – level Management Functions
• Establishing broad objectives, designing major strategies
& outlining Principal policies
• Providing effective organizational structure that insures
integration
• Providing overall leadership and direction, & control of
the organization
• Dealing with external parties such as the government,
community, business, etc. by representing the
organization, and
• Analyzing the changes in the external environment and
respond to it.
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Middle – level Management Functions
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Operating level management Functions
• Plan daily and weekly activities based on the quarterly
and yearly plans.
• Assign operating employees to specific tasks.
• Issue instructions at the workplace.
• Motivate subordinates to charge or improve their
performance.
• Provide subordinates feedback about the ongoing
performance.
• Take action to resolve performance problems.
• Identifying ways of improving communication among
subordinates.
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Functional and General Managers
• Functional managers are managers appointed to
supervise single operations which require
specialized skills.
• E.g. Accountants, personnel, marketing and production
managers
• General Managers are responsible for the
overall operations of a more complex unit, such
as company or division.
• General Managers usually coordinate two or more
departments and hold functional managers
accountable for their specialized areas.
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What Roles Do Managers Play?
• Roles are specific actions or
behaviors expected of a
manager.
• They are an organized set of
activities belonging to an
identifiable job that give
realism and systematize
managerial functions.
• Henry Mintzberg observed
that a manager’s job can be
described by ten roles
performed by managers in
three general categories
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Managerial Roles: Interpersonal
Figurehead: ceremonial activities—showing the
flag
greeting visitors, signing legal documents, taking important
customers to lunch, attending social functional involving
their subordinates like wedding, funerals, ----
Leader: influencing or directing others—translating
authority into actual influence
hiring, training, motivating and guiding
Liaison: contacting others outside the formal chain
of command—internal and external
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Managerial Roles: Informational
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Managerial Roles: Decisional
•Entrepreneur—exploring new opportunities
•Disturbance handler— seek solutions of
various unanticipated problems such as strikes,
complaints, grievances, shortage of materials etc.
• Resource allocator—deciding how
resources will be distributed. allocate people,
time, equipment, budget and other resources
• Negotiator—making accommodations with
other units
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What Skills Do Managers Need?
• A skill is an acquired and learned ability to
translate knowledge into performance.
• It is an ability or proficiency in performing a
particular task.
• Managerial skills are skills of a manageability of
a manager to perform his duties and
responsibilities expertly.
• Robert Katz and others describe four critical
skills in managing
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What Skills Do Managers Need?
• Conceptual Skills
– Used to analyze complex situations. ability of a
manager “to see” the big picture of the organization
• Interpersonal Skills
– Used to communicate, motivate, mentor and
delegate. the ability to work with other
• Technical Skills
– Based on specialized knowledge required for work.
the use of knowledge, methods and techniques
– e.g. engineers, accountants, computer programmers
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Skills Needed at Different Managerial
Levels
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Is The Manager’s Job Universal?
The previous discussions describe management as a generic
activity. In reality, a manager’s job varies with along several
dimensions
• Level in the Organization
– Top level managers do more planning than supervisors
• Profit vs. Nonprofit
– Management performance is measured on different
objectives
• Size of the Organization
– Small businesses require an emphasis in the
management role of spokesperson
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Universal Need for Management
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Factors that have contributed to the
universal organization
• Managers perform the same functions irrespective of
their level in the organization, industry or country.
• There are certain universally applicable principles: unity
of command, division of work, limiting the number of
persons to be supervised, the principle of motivation
etc.
• The fundamentals governing the management of a
business, a church or a university are the same.
• Management concepts are universal across
organizational types.
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What Do Managers Do?
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Four Management Functions
• Planning
– Defining the organizational purpose and ways to achieve
it
– Maps out courses of action
– Top-level management planning - Long –range planning
– Lower level management planning – todays or
tomorrow’s actions
• Organizing
– Arranging and structuring work to accomplish
organizational goals
• Staffing:
– locating prospective employees to fill the jobs created
by the organizing process.
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Four Management Functions
• Leading
– Directing the work activities of others
– Motivating and encouraging employees
• Controlling
– Monitoring, comparing, and correcting work
performance
Attempts to:
– Prevent problems
– Solve the problems that occur
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Four Functions of Management
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End of the chapter
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