MULTIDISCIPLINARY ACTION

PROJECT REPORT ON
“THE STUDY OF OPERATIONAL ISSUE
OF GYM LOUNGE”

SUBMITTED TO R.B. INSTITUTE OF

MANAGEMENT STUDIES

Faculty guide GYM owner

Ankita Narayana Dinesh Shani
 COMPANY’S PROFILE
Name GYM LOUNGE
Established date 10th December 2018
Founders MR. Vijay Senger &
MR. Mahesh Sharma

Head office 6th floor, Savn square Nr Chenpur gam ,

New Ranip Ahmedabad, Gujarat.

Working hours Monday – Sunday

6:00 – 22:00

Phone no 1800-121-00-1101
Email glpremiuimnewranip@gmail.com

Website https://gymlounge.in
INTRODUCTION OF GYM LOUNGE

 The Journey of Gym Lounge has been started from 10 dec 2018 at
Motera. The founders of gym lounge Mr. Vijay senger and Mr. Mahesh
sharma has started this journey with the staff of 8 persons. Now they are
having branches in Ahmedabad at mentioned Locations.
 Branches:- New ranip , south bopal , gota , chandkheda , motera ,
isanpur , vatva , vastral , nikol , meghaninagar. gandhinagar and Rajkot.
They have future expansion planning pan india.
 Gym lounge have 30+ outlets 450+ employees in house training program
and all certified trainers.
WHAT IS FITNESS ?
 It is the ability to perform physical activities
without being tired easily. It has been
proven the getting into sports and games
can make one live longer.
 You hear the word “fit” or “ fitness”
everyday but actual meaning to it is
1. How to get fit ?

2. Whether you should bother to get fit?

Vision: Mission:

Our mission is to provide a

• To enhance the quality of life unique atmosphere to enhance
in the communities, we serve movement development
through our fitness through fitness and gymnastics
philosophy, facilities, for toddlers, children, teens, and
programs, and products and to families for a promotion of
make the lives of people lifelong wellness.
everywhere the value of health
To make our members feel that
and fitness.”
this gym is their second home.
 ACHIEVEMENTS
 Best gym & fastest growing chain in Ahmedabad by the hon. Chief Minister
of Gujarat Shri Vijay Rupani, in the year 2019.

 Best gym & safest gym in Ahmedabad by the hon. Dept. CM. Mr. Nitin
Patel in 2020.
 ACHIEVEMENTS
 The Great Khali is the brand ambassador of Gym Lounge.

 Bollywood & Television celebrities like Sahil khan, Vidyut Jamwal, Arbaaz
khan, Parth Samantha, Sangram Chougale has visited them.
 ACTIVITIES AT GYM LOUNGE


cardio gym
FACILITIES OF GYM LOUNGE
 OBJECTIVES
 The ultimate goal of the gym is to
make its member healthier.

 A good gym is a facility that promotes

physical activity, provides a safe,
functional, and comfortable workout
environment, and creates a pleasant and
enjoyable atmosphere for recreation
and socialization.

 Being compassionate to clients needs and wants.

 To increase the company's revenue.
 To increase the firm's worth while also providing good client service.
MEMBERSHIP PLAN
Reasons for joining the gym

Health components Skills components

1. Balance
1. Cardiovascular
2. agility
endurance
3.strength
2. Muscular
endurance 4.Power
3. Muscular 5.Reaction Time
strength
4. Flexibilty
5. Body
composition
 HEALTH COMPONENTS
• MUSCULAR ENDURANCE: Muscular endurance refers to the ability to expend energy
over a long period of time. Muscular endurance exercises include running, jogging, swimming.

• MUSCULAR STRENGTH: Muscular endurance refers to the ability to expend energy in

one effort or one sitting. Muscular strength exercises include pushing, pulling.

• CARDIO ENDURANCE; Cardiovascular endurance refers to the ability to expend energy

in one effort or one sitting. Cardiovascular strength exercises include aerobics and sports.

• FLEXIBILITY: Flexibility refers to the ability to incorporate the maximum range of motion,
joint-specifically. Flexibility exercises include yoga, tai-chi, stretching.

• BODY COMPOSITION: Body composition is the ratio of fat to non-fat body mass. A
healthy body composition would consist of low-fat mass and high non-fat mass like muscles,
water, bones and organs.
 BENEFITS OF JOINING GYM
Physical Mental Social

Improved health and Able to cope with stress Provides opportunities

stronger muscles for socialization

Better flexibility Able to control emotions Improves social skills

Improved posture Able to enjoy yourself Friends and support

Improved heart and lung Feelings of self

system confidence and self
esteem

Reduced risk of disease

and ill-health
 STRENGTH

 Good reputation among customers.

 superior management talent.
 location is ideal
 Affordable prices

 WEAKNESS

 High cost of personal training service.

 24 x 7 working hours not available
 Lacks other services that customers are interested in
(swimming)
 OPPORTUNITY

 Hiring a team of nutrionisits to encourage customers to

improve their lifestyle
 They have a planning to open India's largest gym at
prahladnagar with 60000 square ft.

 THREAT

 Strong competition from other gyms.

 The business idea may be copied.
 PROBLEM IDENTIFICATION

1) Low customer turnout

2) Difficulty in retaining
memberships
3) Members using equipment
without permission or
proper training
4) Injuries and accidents
happening on the premises
 CONT’D

5) Facing the competitions

6) Negative online reviews
7) High operating costs
8) A post covid world
 METHODOLOGY ADOPTED FOR DATA
COLLECTION

 Type of Research  Descriptive Research

 Explorative Research

 Data Sources  Primary and secondary

 Data collection Method  Qualitative data collection

 Data collection Tools  Interview

 Sample size  2 (owner and manager)

 Sample area  Ahmedabad city

Problem Statement

Operational issue at the gym ?

RESEARCH OBJECTIVE

 To understand the demographic profile of the end users of gym services.

 To study the perception of end users regarding safety, timing, cost and comfort
related factors while gym services.
 To study users satisfaction regarding services.
 To explore the influencing factors regarding the services.

 Survey Research :
 This survey research is of descriptive & explorative research type. This survey
is useful to learn people’s knowledge, belief, preference and satisfaction this
survey include interviews with owner and managers.
 Research Instrument :
 Interview: Interview was with the owner and manager.
 ANALYSIS AND SUGGESTIONS
 1) Low Customer Turnout

 If you’re struggling to bring people in, these are a few things you can do:

 Reach out to previous customers:

• If a membership is cancelled this, doesn’t mean the customer left on bad terms.
After a period of time has passed consider Reaching out to previous customers
who left because of increased financial or life stressors. You can inform them of a
special promotion or discount that might result in a renewed membership.
 Offer seminars:

• Seminars can be a member only event but advertise your seminar schedule so
potential customers can see the benefits of the gym over competitors or encourage
members to bring a friend, who might turn into a member too.
 CONT’D
 2) Difficulty Retaining Memberships

Retaining members is key to ensuring the long term survival of the

gym. Here are the ways….

 Switch to the technical side: As there is still a pandemic occurring, we can’t neglect
safety. Members safety and wellbeing should be priority all time. Similarly, arrangements
of online classes that are integrated with the membership plan.

 Personalize their gym experience: Take time to try and gather as much information as
possible from members and use it to communicate with them. For instance, can share
them happy birthday mails.
 CONT’D
 3) Members Using Equipment Without Permission or Proper Training

 New tools and techniques feel fancy and flashy, but it’s important to put our
feet on the ground with some fundamentals.

 To combat this problem gym owner can do following require waiver to

sign

 The member should acknowledge in this waiver that there are dangers
associated with using the equipment and that they will not hold the gym
liable for any injuries.

• Limit access to certain areas or equipment’s.

 CONT’D
• 4 ) Avoiding injuries while exercising
• Tips for preventing injuries during exercise.
• Take time for proper warm up.
• Learn proper technique
• Listen to your body (If something hurts, stop. Pain
is not gain; pain is a sign that you are doing
something wrong body isn’t ready for yet.)
• Put up warning signs for potential Perils.
 CONT’D
 5) . High Operating Costs

• It’s likely that the gym has significant running cost and can lower gym’s
operational expenses and keep it running smoothly for years to come if you're
prepared to put in the effort.
 Cut Down on Unnecessary Expenses:

• Look closely at your spending plan to identify areas where you may make
savings. Perhaps your advertising budget might be reduced, or you could
bargain with your suppliers for lower prices.
 CONT’D
 6) . Negative Online Reviews

 The best ways to fix this common gym problem:

 Reach Out to Unhappy Customers and Resolve Their Issues

• The first thing you should do is get in touch with customers who have
written unfavourable reviews and work to make things right. They could
be willing to amend their review if you can make them happy.

 Encourage Happy Customers to Leave Positive Reviews

• Encourage your satisfied consumers to post positive reviews as your

third option. This will lessen the impact of any unfavourable
testimonials and increase the likelihood that new members will join
your gym.
 CONT’D

 7) Facing the competition

 The solution for facing the competition can be the following:

• Maintain excellent customer service

• Have a unique mission statement, brand and logo

• Keep consistent social media marketing

• Have new initiatives and offers for customers

• Evaluate your competitors

 CONT’D

 8) Covid World

• During pandemic the scenario was very critical and it was very difficult to
run and operate the gym but still they have maintained all the covid
guidelines and reopened the gym with the safety precaution there only 30
to 35 members allowed in one-hour session with mass on and the premises
was also being sanitized after every session and some of the activates like
yoga, Zumba, dances and all were carried out on the online platform.
FUTURE RECOMMENDATIONS

1.Female trainer
 There is no female trainer available now at present so we recommended
that there must be a female trainer also in the gym.

2. To enlarge the chain on national level.

 To enlarge the gym on the nation level to open the branches on the
different states of the nation

3. Make collaboration with societies.

 To make the society aware of the health issues and to motivate them with
to get fit as “Fitness is necessary for the happy living.”
 CONCLUSIONS
 Itis always an inspiration to build a valued
product that can influence the daily life of the
people who use it. The most crucial part is a
clear idea and plan for development. Developing
an inclusive application takes less time when the
whole flow is structured and finalized.
 ANNEXURE
1) When and who established the company?
2) Is the gym yours or do you have go pay a monthly fee to use it?
3) by Will you put our suggestions into action if we make them?
4) How many different types of activities are carried out?
5) Do you have a profile on any social media sites?
6) Do you have a gym with the same name in a different area?

7) What are the special offers and discounts?

8) How do you make a diet chart?

9) have you ever held a contest?

CERTIFICATE OF GYM LOUNGE
VISIT PHOTOGRAPHS