4P v AIDA trong marketing

4 P trong marketing C 4 ch P ni ting dnh tm tt nhng kha cnh khi qut ca marketing. Nu bn c mt quyn sch v marketing hay tham gia mn hc marketing, h s ni vi bn v 4 ch P ny. * Product, (sn phm) * Place, (a im) * Price, (gi) * Promotion (khuych trng) Product, trong trng hp ca bn c th l dch v-c dch v hu ch, cung cp dch v ng n cho th trng. Place lin quan ti v tr. a im khng nn qu c bit coi trng tr phi bn l ngi bn l. Bn c th t mnh ti vn phng ca khch hng nhiu hn l cho h t n vi mnh. Thnh thong trong mt to nh vn phng li l mt li th cho hnh nh ca cng ty. Nhng n cng c th lm cho mi ngi ngh rng bn qu xa hoa. Price l mt yu t quan trng trong quyt nh ca nhiu khch hng. H khng th nhn thy bn c v mt chuyn mn. H khng th nhn thy ci bn trong ca bn. H khng th thy c nhng kinh nghim qu kh s gip bn c nhng gii php cho h nh th no. H ch c th nhn thy gi. Thnh thong nu bn nh gi cao, ngi ta s cho rng bn c cht lng sn phm tt hn. Nhng thng thng chi ph cao s khin cho khch hng b chy. Khi khch hng a ra quyt nh mua sn phm, dch v, h s da trn c s c th tin cy c bao nhiu v bn thng qua gi c. Hin ti, gi c khng quan trng nu h chc rng h thu c li ch gi tr hn so vi gi m h b ra. V d chng hn, nu bn chi ph 10.000 nhng kim li ch c t chng 20.000 USD, khng kh khn g khi h a cho bn 10.000 USD. Gi c khng nn l mc tiu chnh trong hot ng kinh doanh ca bn. Promotion, trong 4P, khuych trng lin quan ti tt c cc phng php marketing m bn s dng. Khuych trng hin nay khng c ngha gii hn trong marketing, qui vo tt c nhng g nh phiu thng, tr chi trong ca hng, v cc bin php khc nhm tng cng bn hoc ko khch ti ca hng, qung b thng hiu. Ch P u tin ca marketing c th l "People" hoc "Personal" (con ngi, c nhn) t khi mc ch kinh doanh v mc tiu cn phi theo st nhu cu ca khch hng. AIDA B ch ni ting th hai trong marketing l AIDA. y l vit tt ch ci u ca cc t: A ttention (S ch ) I nterest (S thch th) D esire (Mong mun) A ction. (Hnh ng) Bn yu t ny c s dng c bit trong qung co. Chin lc marketing ca bn phi thu ht c s ch ca ngi khc. Nu khch hng khng bit bn tn ti, h khng th mua hng ca bn. Sau , h cn c c s thch th i

vi nhng g m bn lm hoc nhng g m bn ang c gng cun ht h. Tip na, bn cn to cho h mong mun c s dng sn phm, dch v ca bn. iu ny c ngha hin nay h ang bt u tin rng bn c th p ng c nhu cu ca h v h mun s dng sn phm ca bn. Cui cng, h s phi hnh ng. Nu h khng bao gi hnh ng ngha l bn khng bn c hng. Nht k cng tc tn dng trit qui tc AIDA, bn cn phi c mt k hoch hnh ng r rng vi lch trnh chi tit. -Ln danh sch nhng c trng ca bn v mt s nhng li ch m nhng c im ny mang li. -Xc nh 1 hoc 2 li ch quan trng m bn cung cp cho khch hng hoc cho cng ty s dng sn phm ca bn. -u l v tr ca bn so vi i th cnh tranh? -Phn on mi ca th trng no lm bn c cm gic phi iu tra nghin cu k? -Th trng ca bn th no v c th cho bn mt li th cnh tranh tt hay khng? -Bn ang lm g tch cc nng cao mi quan h vi khch hng v khch hng tim nng? -Bn u t thi gian v s ch tm vo vic gii quyt u n nhng cu hi nh, v mt tinh thn marketing hay cha? Gii quyt c nhng cu hi trn bn s dn c khch hng tng bc i ti Action (hnh ng)-mc tiu cui cng ca doanh nghip.