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  • You're The Mom!: Vikings Marketing Mother's Day Activations 2019

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    Pat Cadauan
    15 views8 pages
    This document outlines a Mother's Day campaign for Vikings Marketing. [1] It proposes celebrating mothers with treats and photo sessions in stores. [2] In-store designs would include backdrops and capes for photos. [3] The campaign highlights include in-store designs, activations like a photobooth, and digital contests on social media. Winners will receive gift cards.

    Original Description:

    Mother's day proposal

    Original Title

    You're the Mom

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    This document outlines a Mother's Day campaign for Vikings Marketing. [1] It proposes celebrating mothers with treats and photo sessions in stores. [2] In-store designs would include backdrops and capes for photos. [3] The campaign highlights include in-store designs, activations like a photobooth, and digital contests on social media. Winners will receive gift cards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views8 pages

    You're The Mom!: Vikings Marketing Mother's Day Activations 2019

    Uploaded by

    Pat Cadauan
    This document outlines a Mother's Day campaign for Vikings Marketing. [1] It proposes celebrating mothers with treats and photo sessions in stores. [2] In-store designs would include backdrops and capes for photos. [3] The campaign highlights include in-store designs, activations like a photobooth, and digital contests on social media. Winners will receive gift cards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    You’re the mom!

    Mother’s Day Activations 2019


    Vikings Marketing

    1
    Big Idea
    In honor of the strongest woman we know. The best treats for the
    person who we know always gives what’s best!

    2
    Instore Design
    1. Backdrop for
    Photo Session
    2. A cape
    ℅ operations

    **Pictures Samples only**

    3
    Campaign Highlights
    ● In-store designs
    ● In-store Activations
    ● Digital Activity

    4
    In Store Activation - photobooth
    option #1

    What better way to commemorate


    this special day but with a photo? Our
    stores will have a Free Photobooth
    session for the moms!
    × Available during Lunch
    and Dinner
    × First 2 hours only
    × Provided by Marketing

    **Pictures Samples only**

    5
    Estimated Cost - photobooth
    option #1

    Cost for Photo


    Average Rental of Photobooths: Booth
    P5,000 every 4 hours Vikings(12 branches) P120,000.00
    Inclusive of Manpower & Unlimited Four Seasons(3 Branches) P30,000.00
    Prints Tong Yang Plus(11 Branches) P110,000.00
    The Alley(2 Branches) P20,000.00
    NIU(2 Branches) P20,000.00
    Estimated cost per branch (lunch and
    Eatogether (1 Branch) P10,000.00
    dinner ) : Php 10,000.00
    Grand Total: P310,000.00

    **Pictures Samples only**

    6
    Digital Activity
    ○ How did you spend your Mother’s Day at Vikings?
    ○ In the caption: Tell us your best memory with your
    mom and why the Vikings group is the best place to
    celebrate mom’s day.
    ● Set the photo on public
    ● Tag the branch
    ● Use the hashtag #MySuperMomatVikings
    ● Prize : 2 special lunch GCs
    ○ Entries will be accepted May 9 -12 2019, Winner will be
    announced May 16, 2019
    ○ 2 winners per brand will be chosen by Digital team
    ○ Boosting budget 2000.00 php per brand

    7
    Special Cake for MOMS ℅ operations

    **Pictures Samples only**

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