FLYERS/LEAFLETS

Matatawag din nating handbill o leaflet. Karaniwang nakalathala sa isang

kapirasaong papel na may karaniwang sukat na 8 ½ x 12.
Paraan ng patalastas kung saan malikhaing inilalapat sa maliliit na papel ang
mga detaalye ng isang produkto, konspepto, paalala o polisiya.

KATANGIAN AT KALIKASAN NG FLYERS/LEAFLETS

May kontak at logo
 Nakalagay ang mga kontak na numero upang maaari silang tawagan at
maaaring makipag-ugnayan sa kanila kung may iba pang mga katanungan
Tiyak at direkta
 Sigurado ang mga impormasyon at may direktang patutunguhan ang bawat
salita.
Hindi maligoy
 Walang mabulaklak na salitang ginamit
May katanungan at kasagutan
 May mga paunang sagot upang maging interesado ang mga mambabasa at may
mga sagot din sa mga tanong
May biswal na katangian
 Ang mga biswal ay may ibat-ibang hugis at disenyo
Makulay
 Gumagamit ng kulay sa mga sulat at disenyo

Dalawang uri ng flyers

1. Business flyer- tinatawag din itong professional flyer. Ito ang uri ng flyer na
ginagamit sa paglulunsad ng isang produkto o serbisyo.
2. Club flyer- kadalasang ginagamit sa pag-aanunsyo ng mga kaganapan o mga
okasyon
Tatlong lugar na maaaring ikalat ang mga flyer
1. Matataong lugar
2. Mga pahayagan
3. Mga kainan

PAMAMARAAN NG PAMAMAHAGI NG FLYERS

INSERTS- inilalagay sa mga pahayagan o dyaryo at kung minsan naman ay sa mga
magasin
MAILERS- karaniwang inilalagay sa mga kompanya sa sobre ng mga bayarin gaya ng
credit card, kuryente at tubig
Imbitasyon- karaniwang ginagamit ng mga ahente ng produkto o real state. May
nakasulat na “You are invited to free tripping on”
PRICE SHEETS- madalas ginagamit sa mga fastfoods restaurants. Nagsisilbi rin itong
menu.
GIFT CERTIFICATES AT COUPONS- pamamaraan ng pamimigay ng flyers na
ibinibigay sa mga fastfoods restaurant sa uri ng flyers at coupon. Epektibo ito sa
paglulunsad ng mga diskwento at promosyonal na pagkain.
COMMUNICATION- is the act of sharing information from one person to another person or
group of people.

TYPES OF COMMUNICATION
1. VERBAL
 Is the use of language to transfer information through speaking or sign language
 It is one of the most common types
 Often use during presentations, video conference and phone calls, meetings and one-
on-one conversations.
 It is important because it is efficient
 It can be helpful to support verbal communication with both nonverbal and written
communications.

2. NONVERBAL
 Is the use of body language, gestures and facial expressions to convey information to
others
 It can be use both intentionally and unintentionally. For example, you might smile
unintentionally when you hear a pleasing or enjoyable idea or piece of information.
 It is important when trying to understand thoughts and feelings.

3. WRITTEN
 Is the act of writing, typing or printing symbols like letters and numbers to convey
information.
 It is helpful because it provides a record of information for reference.
 Is commonly used to share information through books, pamphlets, blogs letters memos
and more
 Emails and chat are a common form of written in a workplace

4. VISUAL
 Is the act of using photographs, art, drawing, sketches, charts and graphs to convey
information.
 Are often used as an aid during presentations to provide helpful context alongside
written and/or written communication.

SEVEN MAJOR ELEMENTS OF COMMUNICATION PROCESS

Communication may be defined as a process concerning exchange of facts and ideas

between persons holding different positions in an organisations to achieve mutual harmony.
The communication process is dynamic in nature rather than static phenomenon.

1. SENDER- the person who intends to convey the message with the intention of passing
information of ideas to others. It is also known as communicator.
2. IDEAS- This is the subject matter of the communication. This may be an opinion,
attitude, feelings, views orders or suggestions.
3. ENCODING- Since the subject matter of communication is theoretical and intangible, is
further requires use of certain symbols such as words, actions or pictures, etc.
Conversation of subject matter into these symbols is the process of encoding.
4. COMMUNICATION CHANNEL- The person who is interested in communicating has to
choose the channel for sending the required information, ideas, etc. This information is
transmitted to the receiver trough certain channels which may be either formal or
informal.
5. RECEIVER- Is the person who receives the message or for whom the message is meant
for. It is the receiver who tries to understand the message in the best possible manner in
achieving desired objectives.
6. DECODING- The person who receives the message or symbols from the communicator
tries tp convert the same in such a way so that he may extract its meaning to his
complete understanding.
7. FEEDBACK- Is the process of ensuring that the receiver has received the message and
understood in the same sense as sender meant it.