ORAL COMMUNICATION 11

Arvin V. Amaga
Subject Teacher
 MODELS OF COMMUNICATION

Before we start with our new lesson, I want you

to grab a pen and draw a diagram of the flow
of the last communication that you had. Write
your answer below.

By the way, at the end of this lesson, you are

expected to differentiate the different models
of communication.

Shannon-Weaver Model

Known as the mother of all communication models, the Shannon-Weaver model (1949)
depicts communication as a linear or one-way process consisting of five elements: a source
(producer of message); a transmitter (encoder of message into signals); a channel (signals
adapted for transmission); a receiver (decoder of message from the signal); and a destination.
This model, however, has been criticized for missing one essential element in the
communication process: feedback. Without feedback, the speaker will not know whether the
receiver understands the message or not.

Name of Student: ________________________ 2

Transaction Model

Unlike the Shannon-Weaver Model, which is a one-way process, the Transaction Model is a
two-way process with the inclusion of feedback as one element. As shown in the figure
below, this model is more interactive. There is a collaborative exchange of messages between
communicators with the aim of understanding each other. It also shows that a barrier, such as
noise, may interfere with the flow of communication.

Name of Student: ________________________ 3

Activity 1 Study the diagram below. It represents the Schramm Model. Schramm (1954)
modified the Shannon-Weaver Model. What has Schramm added to the Shannon-Weaver
Model? Is the new model more comprehensive? Why do you think so? How is it different
from or similar to the Transaction Model?

Activity 2 Differentiate the three models of communication that were discussed. Cite the
similarities and the differences of the three models. You may use a Venn diagram to show
your answer.

Name of Student: ________________________ 4

 If you have questions and/or clarifications
regarding our lesson, please feel free to
contact me at 09496205972 or drop me a
message through my FB messenger – Arvin
Villamor Amaga. I will only entertain
questions during my scheduled time with
your class. Thanks!

Name of Student: ________________________ 5