Entrepreneurship of SME’s

The Tempshirt
“You are the BOSS of your own temperature”

Team members:
Theodora Tomantzoglou
Paraskevi Aliferi
Farid Jafarlee
 SUMMARY
3 ERASMUS STUDENTS
Contents:

Problem-Solution
Mission
Logo
Prototype
How it works
Lean canvas
ONE BUSINESS IDEA Ethics,sustainability,responsibility
Country to launch/legal form
 The problem
“I don’t want the ambient temperature affect
my health and my daily life”
 The solution
“A Shirt that lets you have total
control of your temperature”
 The Mission
“We want to make people’s life easier”

“You are the boss of your own temperature”

The Logo
The Tempshirt
 How it works
1. Connect the Tempshirt device to your phone

2. Insert the Tempshirt device into the Tempshirt

3. Set your desirable body temperature

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LEAN CANVAS
LEAN CANVAS
LEAN CANVAS
PROBLEMS:

● Weather temperature changes unexpectedly

● People who travel in different countries need to have a

variety of clothes

● Corona virus: people need to measure their temperature

SOLUTIONS
● Create a shirt which allows the person who wears it to change the body’s temperature

● Put a chip in the shirt which will measure body’s temperature

● Connect the shirt with the application, easy for the user to access all the info
 UNIQUE VALUE PROPOSITION

TEMP-SHIRT

★ available in all sizes

★ see and change the body’s temperature

★ application connected to every shirt

 KEY METRICS

➢ NEW/RETURNING CUSTOMERS

➢ INSTALLATION OF APPLICATION

➢ CAMPAIGNS/ADVERTISING REACH
UNFAIR ADVANTAGE

❖ innovative product+application

❖ YOU can be the boss of your temperature

❖ easy to use
 CUSTOMER SEGMENTS
INNOVATION MIDDLE LEVEL TO
SEEKERS HIGH INCOME
CUSTOMERS
TRAVELLERS IMAGE SEEKERS
PEOPLE WITH
LOW INCOME

FULL TIME/MANY HOURS

WORKERS

PEOPLE WHO PREFER THOSE WHO CARE ABOUT

DURABILITY AND SAFETY THEIR HEALTH
 CHANNELS
SEO CUSTOMER SUPPORT
PPC
SOCIAL MEDIA ADVERTISING

ONLINE
RETAIL SHOPS
APPLICATION STORES
 COST STRUCTURE
Cost for shirt, partners,chip 55euros*1000 shirts 55000

Application 100 euros 100euros

Campaigns 400euros*12months 4800

Delivery cost 0.70euros*1000shirts 700 euros

TOTAL CAPITAL TO START 60600 euros

 REVENUE STREAM

120euros*1000 shirts= 120.000revenue -60.600 cost

120.000euros revenue =59.400 euros profit

AT LEAST:
60.600capital/120euros per
shirt=505 shirts
 Ethics, Sustainability and Responsibility

1. Ethics
i. Fairness - win-win strategy
ii. Integrity - making all stakeholders aware of the critical updates
iii. Honesty

- avoiding dishonest pricing

- staying loyal to keeping privacy of customers’ datas

 Ethics, Sustainability and Responsibility

2. Sustainability
- nature-friendly

- following the green environment regulations

- being hyper-sensitive towards suppliers about sustainability

- doing the best to maximize the stakeholder engagement

 Ethics, Sustainability and Responsibility

3. Responsibility

i. starting to follow penetration price strategy

ii. distributing a certain amount of the products to the homeless

people for free (like a separated category)
 LAUNCHING COUNTRY
WHY?
➢ country that believes in entrepreneurs

➢ Start-up paradise

➢ E-residency
program
(establish
&
manage
from home!)
(low start-up
& innovation
costs)
(fair tax system)
 LEGAL FORM
Private limited company (OÜ)
minimum start-up capital: 2500

minimun number of founders: 1

Partners are not personally liable for the private’s

limited company’s obligations

The obligatory management body is the management

board

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Thank you!
Does anyone have any questions?

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 REFERENCES
● Airth M. (n.d). Lean Canvas Definition and Principles. Retrieved at May,3,2020 from:
https://study.com/academy/lesson/lean-canvas-definition-principles.html
● Canvanizer (n.d) Brainstorm better concepts. Retrieved at May,3,2020 from:
https://canvanizer.com/
● E-Estonia(n.d). E-Residency. Retrieved at May,3,2020 from: https://e-
estonia.com/solutions/e-identity/e-residency/
● EQengineered (n.d). Why Use Lean VS Business Model Canvas . Retrieved at
May,3,2020 from: https://www.eqengineered.com/insights/why-use-lean-vs-
business-model-canvas
● Kamenik J. (2019). Weather, climate and the seasons in Tallinn. Retrieved at
May,3,2020 from:
● https://www.visittallinn.ee/eng/visitor/discover/blog/weather-in-tallinn/aid-
24930/weather-climate-and-the-seasons-in-tallinn
● StudyInEstonia (n.d) .Nature and Climate. Retrieved in May,3,2020 from:
http://www.studyinestonia.ee/en/nature-and-climateSun J. (2020).
● ProPartner (n.d) Legal Forms in Estonia. Retrieved at May,3,2020 from:
http://www.propartner.ee/legal-forms-in-estonia
● YourCompanyInEstonia (2018). Estonia:The Country that Believes in Entrepreneurs.
Retrieved at May,3,2020 from: https://yourcompanyinestonia.com/estonia-the-
country-that-believes-in-entrepreneurs/
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