Curriculum Vitae 

 
 
   
MOHD ESHRAIF BIN NOOR ANUAR 
 
 
E-5-14 PANGSAPURI SERI JASA, JALAN SUNGAI BESI, 
TAMAN SUNGAI BESI INDAH, 43300, 
SERI KEMBANGAN, SELANGOR. 

  
Mobile Number    Email Address 
(+60) 193998749 | e​ shraif@yahoo.com​, ​eshraif@gmail.com​ | |  
 
Experience     

9 years of total experience 

Jan 2019 - June 2019 

Sales Engineer 
(6 months)  Sing Huat Hardware & Machinery (M) Sdn Bhd | Selangor. 

  Industry  Consulting (IT, Science, Engineering & Technical) 

  Specialization  Sales - Engineering/Technical/IT 
  Role  Sales Engineer 
  Monthly Salary  MYR 2,750 
 
• Serves customers by identifying their needs; engineering adaptations of products, 
equipment, and services. 
• Identify current and future customer service requirements by establishing personal 
rapport with potential and actual customers and others in a position to understand service 
requirements. 
• Provides product, service, or equipment technical and engineering information by 
answering questions and requests. 
• Establish new accounts and services accounts by identifying potential customers and 
planning and organizing sales call schedules. 
• Prepares cost estimates by studying all related customer documents, consulting with 
engineers and other professional personnel. 
• Determines improvements by analyzing cost-benefit ratios of equipment, supplies, or 
service applications in customer environment and engineering or proposing changes in 
equipment, processes, or use of materials or services. 
• Gains customer acceptance by explaining or demonstrating cost reductions and 
operations improvements. 
• Submits orders by conferring with technical support staff and costing engineering 
changes. 
• Develops customer’s staff by providing technical information and training. 
• Complies with federal, state, and local legal requirements by studying existing and new 
legislation, and anticipating future legislation. 
• Prepares sales engineering reports by collecting, analyzing, and summarizing sales 
information and engineering and application trends. 
• Maintains professional and technical knowledge by attending educational workshops, 
reviewing professional publications, establishing personal networks, and participating in 
professional societies. 
• Contributes to sales engineering effectiveness by identifying short-term and long-range 
issues that must be addressed, recommending options and courses of action, and 
 Curriculum Vitae 

implementing directives. 
• Contributes to team effort by accomplishing related results as needed. 
   
 
Aug 2018 - Dec 2018  Timeshare Sales Representative 
(5 months)  Golden Horse Palace Berhad | Selangor. 
  Industry  Hotel / Hospitality 
  Specialization  Hotel Management/Tourism Services 
  Role  Travel Coordinator/Agent 
  Monthly Salary  MYR 2,000 
 
• Interview clients (both owners and prospective owners) to determine their specific 
timeshare property needs. 
• Respond to inquiries regarding available timeshare properties, their locations and 
features and benefits. 
• Develop referrals or / and leads through client contact and perform regular follow up 
activities. 
• Fulfill clients’ requests regarding property pricing, property maps, descriptions and 
network information. 
• Develop strategically layered questions to determine each clients’ specific requirements. 
• Schedule appointments with prospective clients and create and deliver timeshare 
property presentations to them. 
• Provide clients with information on fixed ownership plans and point-based plans. 
• Conduct and manage business transactions by thoroughly reviewing loan applications 
and financial documents. 
• Formulate strategies to analyze problems and overcome timeshare management 
problems. 
• Complete purchase summary worksheets and develop plans to minimize cancellations 
and provide comprehensive owner assurances. 
• Explain the features, advantages and benefits of properties and advocate appropriate 
amounts of points to accommodate both owners and prospective owners. 
• Provide clients with information about financing options and assist them in obtaining 
them. 
• Create timeshare contracts and monitor them to minimize rescission decisions and 
ensure timeliness of closings. 
Apr 2015 - Oct 2017  Business Development Executive 
(2 years 7 months)  MiG Group Sdn Bhd. | Selangor. 
  Industry  Construction / Building / Engineering 
  Specialization  Engineering - Civil/Construction/Structural 
  Role  Project Management 
  Monthly Salary  MYR 2,500 
 
• Continually identifies builds and develops new client business within a vertical market 
by pursuing business opportunities with strategic targets in key industries and cultivating 
relationships with existing clients.​ 
• Delivers compelling calls and presentations to introduce A&P's capabilities and value 
proposition.​ 
• Negotiates and communicates complex concepts/​business issues to a variety of 
audiences.​ 
• Identifies and evaluates new markets and partnership opportunities through direct 
prospecting, networking, attendance and participation with various industry and 
professional groups and networking associations.​  
• Oversees all aspects of the sales process within the vertical market, including 
development of opportunity-specific sales strategy, selection of pursuit teams and 
"quarterbacking" the entire sales process until the final close of the construction project.​ 
• Defines, tests, refines and implements strategic plans to successfully achieve 
opportunities within the vertical market segment.​ 
• These activities include primary research, industry, market and competitive analysis, 
 Curriculum Vitae 

and customer needs assessment.​ 

• Ensures strategic objectives of the vertical market segment are well understood and 
executed by the pursuit team.​ 
• Provides client specific opportunity assessment, market evaluation, market research, 
financial evaluation, and other marketing needs required throughout the proposal 
preparation and delivery process.​  
• Incorporates customer needs and input/​feedback from both internal and external groups.​ 
• Partners in conjunction with the marketing team to create effective marketing strategies 
to win in the marketplace, including market segmentation, value proposition 
development, technology positioning, pricing strategy, branding strategy, channel strategy
and communications strategy development.​ 
• Demonstrates positively A&P's mission, vision, value statements, reputation, code of 
ethics, standards, policies and procedures internally. 
Apr 2011 - Dec 2013  Special Officer (Executive Assistant to CFO) 
(2 years 9 months)  Bulb Communique S/B (Member of Havas Worldwide) | Selangor. 
  Industry  Advertising / Marketing / Promotion / PR 
  Specialization  Advertising/Media Planning 
  Role  Others 
  Monthly Salary  MYR 2,750 
 
• Completes a broad variety of administrative tasks for the CFO's including: managing an 
extremely active calendar of appointments, completing expense reports, composing and 
preparing correspondence that is sometimes confidential, arranging complex and detailed 
travel plans, itineraries, and agendas, and compiling documents for travel-related 
meetings. 
• Plans, coordinates and ensures the CFO's schedule is followed and respected. Provides 
"gatekeeper" and "gateway" roles, creating win-win situations for direct access to the 
CFO's time and office. 
• Communicates directly, and on behalf of the CFO, with Board members, Foundation 
staff, and others, on matters related to CFO's programmatic initiatives. 
• Research, prioritizes, and follows up on incoming issues and concerns addressed, 
including those of a sensitive or confidential nature. Determines appropriate course of 
action, referral, or response. 
• Provides a bridge for smooth communication between the CFO's office and internal 
departments; demonstrating leadership to maintain credibility, trust and support with 
senior management staff. 
• Works closely and effectively with the CFO to keep him well informed of upcoming 
commitments and responsibilities, following up appropriately. 
• Acts as a "barometer," having a sense for the issues taking place in the environment and 
keeping the updated. 
• Provides leadership to build relationships crucial to the success of the organization, and 
manages a variety of special projects, some of which may have organizational impact. 
• Successfully completes critical aspects of deliverables with a hands-on approach, 
including drafting acknowledgement letters, personal correspondence, and other tasks 
that facilitate the CFO's ability to effectively lead the company. 
• Prioritizes conflicting needs, handles matters expeditiously, proactively, and 
follows-through on projects to successful completion, often with deadline pressures. 
Mar 2010 - Oct 2010  Assistant Front Office Manager 
(8 months)  Shari-la Island Resort, Pulau Perhentian | Terengganu. 
  Industry  Hotel / Hospitality 
  Specialization  Hotel Management/Tourism Services 
  Role  Front Office 
  Monthly Salary  MYR 1,500 
 
• Implement and maintain superior guest service and philosophy which serves as a guide 
to desk agents. 
• Provide consistent, superior customer service when greeting and registering guests. 
• Deliver resolution to customer problems, such as discounts, adjustments to bills or 
 Curriculum Vitae 

complimentary rooms to compensate for any inconvenience as directed. 

• Responsible leader and trainer to front desk team ensuring they are mentored, supported 
and empowered to provide the highest quality of service at all times. 
• Act as head cashier for the property; review and resolve billing and manage manager’s 
cash bank during the assigned shift. 
• Review customer satisfaction through surveys, social media, and direct customer contact 
• Ensure all guest opportunities are followed up quickly, efficiently and courteously, and 
completed to the satisfaction of the guest and that service obstacles are identified and 
resolved. 
• Maximize room revenue and occupancy by reviewing status daily. Analyze rate variance, 
monitor credit report and maintain close observation of daily house count. 
• Monitor the selling status of the house daily. Assist with the preparation of revenue and 
occupancy forecasting as directed. 
• Meet department revenue goals by delivering and holding staff accountable to deliver 
upsell opportunities for all of the fort’s products and services. 
• Review daily front office work and activity reports generated by Night Audit. 
• Assist and oversee any merchandising management; sales, tracking and promotions. 
• Operate all aspects of the Front Office computer system, including software 
maintenance, report generation and analysis and simple configuration changes. 
• Oversee the work load and schedule of the front desk team, assign tasks and 
responsibilities as needed to meet the needs. 
Dec 2008 - Jan 2010  Marketing Operations Executive 
(1 year 2 months)  SN Security Services Sdn. Bhd. | Selangor. 
  Industry  Security / Law Enforcement 
  Specialization  Marketing/Business Development 
  Role  Business Development 
  Monthly Salary  MYR 1,400 
 
• Manage technical aspects of key marketing systems (marketing automation, CRM) used 
to generate, distribute, and report on leads. 
• Establish and maintain scalable processes that ensure best practices in campaign and 
lead management. 
• Create and maintain metrics reports on marketing and sales activities and effectiveness 
and business impact. 
• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis 
testing. 
• Monitor campaigns to optimize performance based on industry best practices. 
• Provide recommendations that enhance future campaign performance and 
measurements. 
• Develop robust KPIs and scorecards for marketing performance monitoring. 
• Produce and maintain metrics reports on marketing and sales activities, effectiveness, 
and business impact. 
• Present analysis and findings to a variety of audiences. 

Education 
Ranaco Education & Training Institute 
2010  Professional Certificate in Engineering (Metal Fabrication/Tool & Die/Welding) | 
  • This programme focuses on individuals starting a career as an insulator in the oil and 
gas industry. It is a package program with a “Ready to Work” concept. 
• Trainees will be trained with subjects related to work as an insulator in offshore and 
onshore. 
• Trainees will also gain all the certificates and documents required to work in the oil and 
gas industry. 
• With this course, trainees will have the opportunity to work as a fire-watch in 
petrochemical plants, insulators, jackator and tinsmith in the oil and gas industry. 
• As well as learning all relevant tasks and associated duties of a Pipe Gas Insulator, 
participants will also gain Full Medical check-up; Personal Protective Equipment; Basic 
 Curriculum Vitae 

Rigging and Slinging certificate; Emergency Response Plan certificate; Basic Fire 
Fighting certificate; Basic First Aid certificate; Confined Space Awareness certificate. 

   
 

Skills 
Communicate clearly and effectively, Time Management, Integrity, Decision-Making, 
Advanced  Problem-Solving 
Intermediate  Determination and Persistence, Life-long Learning, Teamwork, Technical Competency, 
Negotiation 

Languages 
Proficiency level: 0 - Poor, 10 - Excellent 
Language  Spoken  Written  
English (Primary)  9  9 
Bahasa Malaysia  10  10 

Additional Info 
Expected Salary  MYR 3,000 
Preferred Work Location  Anywhere in Malaysia 
 
Other Information     
• To succeed in an environment of growth and excellence and earn a job which provides me job satisfaction and self 
development and helps me achieve personal as well as organization goals. 
• To be involved in work where I can utilize skills and creatively involved with a system that effectively contributes to 
the growth of organization. 
• Assist others while challenging and expanding my knowledge and understanding of the tasks at hand. 

About Me 
Gender  MALE 
Age  34 YEARS 
Address  E-5-14, PANGSAPURI SERI JASA, JALAN SUNGAI BESI, TAMAN SUNGAI BESI 
INDAH, 43300, SERI KEMBANGAN, SELANGOR, MALAYSIA. 
Nationality  MALAYSIAN