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2.People display a vast range of behaviors. And because we do and make extraordinary and amazing
acts such as research on aids for a certain kind of disease, explorations like lunar landings, search for
historical proofs and treasures and discovery of something in relation about our world. Commonly we
do our daily routines like sleeping, drinking and tooth brushing. Why do we behave the way we do?
What pulls us to do a particular thing? Why does this behavior occur?
There are different forms of behavior expected to you and must often live according to
these expectations. Behavior is directed toward a particular goal at a particular moment and the
achievement of such goal is expected .Therefore, we strive to accomplish the goal to meet the
expectations.
Any action that is taken in order to reach a goal is called motivated behavior (Bower,
Bootzin and Zajonc, 1987). Leal (1995) defined motivation as the process that initiates, directs, and
sustains behavior while simultaneously satisfying physiological or psychological needs.
Motivation explains why an organism acts in specific way at a specific time (Worchel and
Shebilske, 1995).
Motivation then, is highly important in understanding the human behavior.
MOTIVATION CYCLE
Our motives have a cyclical nature-they are aroused, trigger behavior, which leads to
goal, and after the goal is reached, they are cut off.
Wants for something is followed by action to attain a certain desire which leads to get the desired
thing. A person constantly attempts to please his wants and desires following the cycle: need or
necessity, impulse or drive, action, incentive, and satiety or reward. If the need is not satisfied while it
is moving in a cycle it has to move again to find the point. Once it is reached then it is over. A need
builds up again; individual will go through to the same pattern. The circular pattern is known as the
motivational cycle.
Need/Necessity – is any lack or deficiency which is felt by the organism to be inimical to his
welfare (Chaplin, 1973). The need produces a drive, which is a state of tension that motivates the
organism to act to reduce the tension. The body returns to a more balanced state once the need is
satisfied. The tendency of the body to return to, and remain in a more balanced state is known as
homeostasis, which is very essential for the human survival. There are two categories of needs:
Biological needs (physiological requirements critical to our survival and physical well-being)
examples are food, water, air, oxygen, etc. and the Social needs (needs required through learning
and experience) in relation to the happiness and well-being of the individual example are the love,
power, and etc.
Impulse/Drive – a state of tension that motivates the organism to act to reduce the tension
and return the body to homeostasis .It energizes the person to act. Drives motivate us to engage in a
wide variety of behaviors to satisfy the needs. A drive is the psychological consequences of a need.
Action- activity that triggers the individual to achieve something.
Incentive- is condition or object that is perceived as satisfier of the need. It is the purpose
that guides the action these are the motivators of behavior. Incentive is a status at which sustained
activity eases. It would be either negative or positive.
Satiety/Reward –It is the satisfaction or pleasantness resulting from having obtained the
incentive or the desired goal.
Another one
Motivational Cycle
Motivation Cycle
The Desire for something is followed by the action to get the desired thing which
eventually leads to the attainment of the thing. If the need of moving in the cycle is
not fully satisfied, it will move again to find its end. And if it has achieved its motives
it then finds new motives to satisfy its new needs crops and follows the same pattern
and starts the cycle again. This circular motive is known as the “Motivation Cycle”
this process can be known when an individual always tries to satisfy their wishes or
desires following in a cycle around Need, Drive, Incentive and Reward.
1. Need: Is the physical or psychological deprivation of the body to create the
needs. It is the lack of what we want or need. When the stimuli remains
constant we don’t feel need. The tendency to restore a balanced condition in
the body is known as Homeostasis. It is characterized by physiological
functioning. The aroused condition motivates the organism to imitate
behavior to remedy the need. For example, the person who is hungry needs
food. Similarly, a person may desire for power. This shows motivational
need has two categories: physiological (primary) or psychological
(secondary). Physiological needs are basic necessities without which
organism can’t live, for example need for food, rest, oxygen, water etc.
psychological need is related to the individual happiness and wellbeing. For
example, love, power, prestige, recognition, status etc.
2. Drive: an internal motivational state that is created by a need is a drive. For
example, a hungry person seeks for food to satisfy his or her need. Drives
are the action oriented component or the motion to fulfill the desire of the
motivated behavior. Search for food by a hungry person can be translated
into hunger drive. Drive can activate more than one response. Drive is the
internal tension state that builds up until they are satisfied.
3. Incentive: the third concept that moves around the motivational cycle is
incentive. Incentive is the appropriate object or situation toward which
motivated behavior is directed. Incentive eases a need and reduces a drive.
It can provide satisfaction for the aroused drive. For example, food is the
incentive for the hungry person. It can be anything we have learned to value
like money, status, and the approval of the others. Incentives control much
of human behavior. An organism will approach positive incentive, and
avoid negative incentives. For example cooked food is the positive
incentive for the hungry person and chocolate is negative incentive as it will
not satisfy the hunger of the person. Incentive either directs behavior
towards or away forms them.
4. Reward: once the organism has obtained the incentive it drives pleasantness
or satisfaction, which is the reward. Reward restores the homeostatic
condition. It brings readjustment. It the reward is achieved, the individual
feels inspired, and his or her performance will improve. For example, food
is reward for hungry person who feels relieved and satisfied with it.
Chocolates may not be his reward as it will not satisfy his hunger. If a
person is fully satisfied the homeostasis sate is achieved for that particular
need.
We know that person has unlimited wants, needs or desire. As soon as one need is
satisfied another crops up. The person starts to work (or get motivated) to fulfill that
want this leads to start of new motivation cycle. Thus this cycle never stops it goes on
and on. If the need moving in a cycle is not fully satisfied, it moves again to find its
need. As a result every individual is dominated by the motivation.
Before you build a motivational strategy, the first step you need to take is to understand what motivates
your employees. What drives them to their peak performance will better help you develop programs
that both motivate and retain the best employees for your business.
While not every employee will be motivated by the same thing, focusing on a list of key motivating
programs can help. Your plan can include everything from monetary incentives, rewards and
recognitions, building programs that support work-life balance, to simply creating a fun, relaxed office
environment. The opportunities are endless and the reward substantial.
Employee incentive programs are one of the easiest ways to incentivize your workforce. While not every
program needs to be monetary in nature, should you have limited budgets, the end results are the
same; employees become more motivated when they are recognized and rewarded for good work.
These types of programs could include anything from bonus pools, rewards recognitions such as
"Employee of the Month", to spotlighting employees on corporate websites or internal intranets. All will
make employees feel connected and part of the success of the business.
Many employers leave feedback for their annual reviews alone; this can be detrimental. Employees
need to feel recognized and appreciated, and taking time out to give a simple "thanks" for a job well
done is another strong employee motivator. Frequently acknowledge good work.
Employees want to feel that they are good at their jobs; they seek face-to-face feedback from their
managers. This should also include constructive criticism needed to address issues and help employees
perform their jobs more effectively. While conducting formal reviews should be part of your ongoing
strategy, periodic reviews and impromptu sessions will provide your employees with the feedback they
need to succeed.
Employees want to feel that they are being heard, and more so in team environments. Encourage
feedback. This will help them feel that their opinions matter and they have a role in defining the success
of your business.
Set a positive tone. The tone of any company begins at the top and trickles down; it’s your job to inspire
your employees to have and create a positive environment. This can be accomplished by employing
simple techniques from asking your receptionist to greet everyone with a smile, to encouraging
employees to express their ideas openly.
The importance of employee motivation cannot be down-played. Ultimately when employees are
motivated this increases productivity, lowers turnover, and improves overall performance.
Seven types of Incentives used to motivate employees for improving
their performance are: 1. Pay and Allowances 2. Productivity Linked
Wage Incentives 3. Bonus 4. Profit Sharing 5. Co-partnership/Stock
Option 6. Retirement Benefits 7. Perquisites.
3. Bonus:
t is the incentive which is given over and above the salary or wages of
the employees. Many companies offer the bonus during the festivals
Diwali, New Year etc.
4. Profit Sharing:
It refers to providing a share to employees in the profits of the
organisation. This helps in motivating the employees to improve their
performance and to contribute their maximum effort for increasing
the profits.
5. Co-partnership/Stock Option:
Under this incentive scheme, employees are offered shares at a price
which is lower than the market price. This practice helps in creating a
feeling of ownership among employees and motivates them to give
their maximum contribution towards organisational growth. For
example, in Infosys this scheme has been successfully implemented.
6. Retirement Benefits:
Various retirement benefits such as provident fund, pension and
gratuity, act as an incentive to an employee when they are in service in
the organisation.
7. Perquisites:
Various perquisites and fringe benefits, such as car allowance,
housing, medical aid, education to the children etc. provided by the
companies over and above the salary, also help in motivating the
employees.
Along with this there is some increase in salary too. In this case,
monetary aspect is over and above non monetary aspect.
2. Organisational Climate:
The various characteristics of organisational climate like individual
freedom, consideration towards employees, reward orientations etc.
have a great impact on the behaviour of the workers.
4. Job Enrichment:
Job enrichment refers to the process of designing jobs with more
variety of work content, requiring higher level of knowledge and skills.
It provides more freedom, responsibility and opportunity for personal
growth to the employees. An enriched and interested job is in itself a
source of motivation to an individual.
6. Job Security:
Security regarding job and future income inspire the employees to
work with full zeal and enthusiasm. This concept is more important in
India since the number of jobs are very less and the number of job
seekers is more. However, the negative aspect of this incentive is that
when the people are assured that their job is secured they may become
lazy.
7. Employees’ Participation:
It means involvement of employees in the decision making process on
issues concerned with them. Various committees, like Joint
Management committee, Canteen committee, Purchase committee etc.
can be formed to motivate employees.
8. Employees’ Empowerment:
Empowerment refers to providing more freedom and powers to
subordinates. This creates positive feeling in them and inspires them
to use their skills and talents in performing the job.