Product features; high quality, bold colours, products are appealing, durable products, up to dated

and stylish looks, appealing for the respective age groups. Easily washable

Message; by using our product the lifestyles of the people can be improved and make people look
stylish …our product enables peoples life style to be improved and they look stylish.
Durable product for the economic group
Positioning; Durable, reliable, beautiful, up to dated modern
Mission: we will be will our people through every walk of life .when they r in schools, colleges,
events. Or want to go hiking. That is how diverse our products will be. We will keep updating our
products so they last for a long term.
“People will find us with them in their every walk of life with our unique and updated products”.

Ads with emotional appeal:

. a child who doesn’t have enough economic resources to carry on with his studies .but then a rich
man takes his hand and encourages to go to school and buys a bag of our company.
A student whose bag is always stained with ink. He was very troubled by this fact that he was bullied
at school by it. He tells his parents about the problem. And they buy him a bag of swift .and now
even when the ink used to spill our bags were so strong that it didn’t show on the outside.
A girl who is not being allowed to pursue her studies. And due to that she keeps fighting with her
family members. The next morning she wakes up and sees our company’s bag on her bed. She gets
happy about the fact that her family was now supporting her. Afterwards she becomes loyal to our
brand as it was a kind of hope to her.
Motivational ad:
A motivated woman climbing a mountain with difficulty and even in such a situation our bags are so
strong that they don’t rip even
An advertisement in which a person is using our camera bag and going to different locations like
desserts, mountains. Our bags can withstand any climate conditions.
Ad with humorous appeal:
Student with a bag that doesn’t seem so big but it’s actually so spacious due to which the student
can put many things inside it. He takes out all his pens and books thus making the other students
surprised about the fact that his bag was so spacious.
A girl who is carrying so many things in her hands and suddenly she passes by swift and notices the
bags, she buys a purse and after finding it spacious for her things she feels satisfied.
Target market:
Camera bags for Adventure lovers
College and University students
Office going people
School going
Fashion lovers
Product:
Very stylish and up to date, can hold a lot of things
In direct questioning do we show sample products to the pre testers or do we just ask for their
opinion of how they want the product.