You’ll enjoy this lesson Carefully read each slide

best when you use and navigate the

speaker or headset. presentation using your
mouse.
Hi there! It’s nice to meet
you! I am Ma’am Cherry
and I will be your teacher
for this lesson.
The allotted time for
this topic is 4 days.
This is Day 1 out of 4.
INTRODUCTION
TO MEDIA AND INFORMATION LITERACY
 TOPIC OUTLINE 1

Introduction to Media and Information Literacy

2
I. Communication

a. Definitions
b. Basic types 3
c. Communication Process
d. Communication Model

4
In this lesson, you will learn how to:

define communication and media;

identify and explain the two basic

types of communication; and

describe how communication is

influenced by media and information.
Talking Twin Babies 1

Remember this viral

video on Youtube of
twin babies having a 2
conversation in the
kitchen. Watch and
examine carefully how
they communicate and
interconnect with 3
each other.

NOTE: Please watch the video

clip in full screen mode for 4
better understanding.
Talking Twin Babies 1

How did the babies communicate 2

and interconnect with each other?

What do you think they were

talking about? 3

4
Talking Twin Babies | Translated 1

Can you really say that

there was a
communication between 2
the babies?

Can you justify that

communication indeed 3
occurred in the video?

4
Talking Twin Babies | Translated 1

Someone tried to
decode what they
were talking about. 2
Let’s take another
look at this video and
pay attention to
subtitles.
3
Have fun! ;)

NOTE: Please watch the video

clip in full screen mode for 4
better understanding.
RECALL 1

Let’s challenge your mind to recall what you have learned in Oral
Communication by answering the following questions below.
2

What is communication?

3
Why do we communicate?

How do we communicate? 4
 M
What is communication?

“It is the act or process of using

“It is the exchange of
words, sounds, signs, or
information and the X
behaviors to express or
expression of feeling that can
exchange information or to
result in understanding.”
express your ideas, thoughts,
feelings, etc., to someone else.”
http://dictionary.cambridge.org T
http://www.merriam-webster.com

F
 M
Why do we communicate?

We communicate for different reasons. Mateo

Gonzales, in his blog, enumerate the reasons why
we communicate. Do you agree with him? If you X
were to add other reasons for communication, what
is it?
https://medium.com/@mateogz1996/why-people-c T
ommunicate-fffdee0c49f7

NOTE: Open Google Classroom and answer this

question on the assigned classwork. F
 Types of Communication 1

VERBAL NON-VERBAL
2
o exchange of ideas that o defined as communication
occurs through WORDS. WITHOUT words.
Signs
Colors 3
Oral Symbols
Written Gestures
Body Language
Facial Expressions
4
 Test your knowledge on
types of communication
by taking this short
LET’S PRACTICE!!!! 7-item quiz. Good luck! ;)
 Types of Communication 1

Direction: Identify whether the picture shows verbal or non-verbal communication.

Select your answer from the choices below.

VERBAL
COMMUNICATION
3

NON - VERBAL
COMMUNICATION
4
 Types of Communication 1

Direction: Identify whether the picture shows verbal or non-verbal communication.

Select your answer from the choices below.

VERBAL
COMMUNICATION
3

NON - VERBAL
COMMUNICATION
4
 Types of Communication 1

Direction: Identify whether the picture shows verbal or non-verbal communication.

Select your answer from the choices below.

VERBAL
COMMUNICATION
3

NON - VERBAL
COMMUNICATION
4
 Types of Communication 1

Direction: Identify whether the picture shows verbal or non-verbal communication.

Select your answer from the choices below.

VERBAL
COMMUNICATION
3

NON - VERBAL
COMMUNICATION
4
 Types of Communication 1

Direction: Identify whether the picture shows verbal or non-verbal communication.

Select your answer from the choices below.

2
VERBAL
COMMUNICATION

NON - VERBAL
COMMUNICATION

4
 Types of Communication 1

Direction: Identify whether the picture shows verbal or non-verbal communication.

Select your answer from the choices below.

VERBAL
COMMUNICATION
3

NON - VERBAL
COMMUNICATION
4
 Types of Communication 1

Direction: Identify whether the picture shows verbal or non-verbal communication.

Select your answer from the choices below.

2
VERBAL
COMMUNICATION

3
NON - VERBAL
COMMUNICATION

4
 The Communication Process 1

Let’s study how

communication
process works by 2
watching this short
video clip
Press play button.

4
The Communication Process 1

4
 Lasswell’s Communication Model 1

IN WITH 2
SAYS TO
WHO SAYS WHAT WHICH WHOM WHAT
CHANNEL RESULT?
(COMMUNICATOR) (RECEIVER)
(MESSAGE) (MEDIUM) (EFFECT)
3

4
The allotted time for
this topic is 4 days.
This is Day 2 & 3 out
of 4.
In this lesson, you will be In addition, you will
exposed to the various explore examples on how
influences of media in media is used to persuade
our culture and society. and change the level of
perceptions of people on
things around them.
 ANALYSIS 1

How is communication influenced

by media & information?
2
MEDIA
COMMUNICATION o communication tools such as
radio, newspapers, television,
computers, film, etc. 3

INFORMATION
o data or knowledge derived
4
from study, experience, or
instruction.
 M
How is communication influenced by media & information?

T
Communication is a central
activity everyone is engaged in -
expressing opinions, inquiring X
for college admission,
establishing relationships,
defending your philosophies,
etc. All this communication T

sparks more communication,

actions, and reactions.
F
 M
How is communication influenced by media & information?

Information is expressed
either as the content of a X

message or through direct or

indirect observation. It is the
heart of communication. T

F
 M
How is communication influenced by media & information?

T
“Media is a term that refers
to all print, digital, and
electronic means of X
communication. From the time
the printing press was created
(and even before), technology
T
has influenced how and where
information is shared.”

F
 M
How is communication influenced by media & information?

When you further study communication, you T

would learn that one of its functions is to
inform. This is all made possible through the
use of media.
X
Ponder on one of those occasions where you
read a magazine, watched a program on
television, listened to the radio, went to see
a film at a movie house, or surfed the T
Internet. Any such activity involves media,
information, and communication.

F
 M
How is communication influenced by media & information?

“Today, it is impossible to discuss media T

and the ways societies communicate without
addressing the fast-moving pace of
technology change.
Twenty years ago, if you wanted to X
share news of your baby’s birth or a job
promotion, you phoned or wrote letters. You
might tell a handful of people, but you
probably wouldn’t call up several hundred, T
including your old high school chemistry
teacher, to let them know.

F
 M
How is communication influenced by media & information?

“Now, you might join an online T

community of parents-to-be even before you
announce your pregnancy via a staged
Instagram picture. The circle of
communication is wider than ever and when X
we talk about how societies engage with
technology, we must take media into
account, and vice versa.”
T
From:
https://courses.lumenlearning.com/alamo-sociology/
chapter/reading-media-and-technology-in-society/
F
You see, media and information
are necessities of your
communicative lives. They
influence our ways of thinking,
morals and even communicating
with others.
Let us take a look at these
examples.
VIDEO #1 1

Please watch this

commercial in full
screen mode for better 2
understanding.

4
 Guide Questions: 1

2
o What is the product that is being sold?
o What is the message of the ad?
o In your opinion, how does this kind of media
3
change our perceptions and the society?

4
** Write your answers on Worksheet 1 (Google Classroom).
VIDEO #2 1

Please watch the video clip

in full screen mode and
answer the questions on 2
the next slide..

4
 Questions: 1

2
o What is the advocacy message of the
commercial you just watched?
o Does it present effective persuasion? 3
Elaborate your answer.

4
** Write your answers on Worksheet 1.
 Media, Society, Culture, and You 1

Media can easily influence 2

our way of perceiving things
around us. To demonstrate such
effect, choose a song that is
currently popular among the 3
youth. Listen to the lyrics of the
song repeatedly and familiarize
yourself with it.
4
 Answer the following questions: 1

o What is the message of the song?

2
o Does it enforce positive or
negative behavior?

o Considering that the song is very

popular, do you think it will have an 3
effect to the youth? In what ways?

o Write the lyrics of the song below

with your answer.
4
** Write your answers on Worksheet 1.
WORKSHEET 1 1

Click this icon and answer

the given questions 2
correctly.
Good luck!

4
And that concludes our Do you have any
lesson for today! questions? Please
contact me via the
Hope you have learned gmail/hangouts below:
something new! cherryannsantiag
o@gendejesus.ed
u.ph
Let’s meet again on our
synchronous lesson
this coming ( insert date
and time ). See you!