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KIET School of Management

KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 1 Structure of Statement of a Course Outcome

Mandatory Part Optional Part

Part A Part B Part C Part D


Statement
of Course Criteria
Action Knowledge Condition
Outcome (It characterizes the
(Verb representing (Noun phrase (Under which the
acceptability levels
Bloom’s cognitive representing action has to be
of performing the
process level) knowledge) performed)
action)

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 2 Tagging COs with BLs & KCs

CO No. Statement of Course Outcome Bloom’s


Knowledge
Cognitive
After completion of the course, the student will be Category
Process Level
able to (KC)
(BL)
To Examine the concepts of attraction,
Conceptual and
CO1 acquisition, and retention of talent in Applying BL3 Procedural
organizations
Developing Acquisition skills through HR Conceptual and
CO2 Applying BL3
tools Procedural
Applying Recruitment and selection Conceptual and
CO3 Applying BL3
process in real world situation. Procedural
Developing Employee Retention skills
Conceptual and
CO4 among students to enhance pools of Analyzing BL 5
Procedural
competent people.
Evaluate practical application of the Analyzing Conceptual and
CO5 emerging trends that managers may face in BL 4 Procedural
decision-making processes

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 3 Statement of COs broken in various parts

Mandatory Part Optional Part


Part A Part B Part C Part D
Criteria
CO Statement of Condition
Action Knowledge (It characterizes
No. Course Outcome (Under which
(Verb representing (Noun phrase the acceptability
the action has
Bloom’s cognitive representing levels of
to be
process level) knowledge) performing the
performed)
action)
To Examine the various factors affecting
concepts of TM, diffusion Concept
attraction, Conceptual and of retention &
CO1 Acquisition None None
acquisition, and Procedural
retention of talent in (KC: Conceptual &
organizations Procedural)
Developing Acquisition Skills
Acquisition skills Conceptual and through HR Tools
CO2 None None
through HR tools Procedural (KC: Conceptual &
Procedural)
Applying Recruitment &
Recruitment and selection process in
Conceptual and
CO3 selection process in real world None None
Procedural
real world situation. (KC: Conceptual &
Procedural)
Developing
Employee Retention
Employee retention using
skills among Conceptual and
CO4 Plan Advertisement None
students to enhance Procedural
(KC: Meta-Cognitive) Campaign
pools of competent
people.
Evaluate practical Conceptual and
Applying emerging
application of the Procedural
trend for decision
emerging trends that
CO5 making None None
managers may face
(KC: Conceptual &
in decision-making
Procedural)
processes

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 4 CO - PO/APO/PSO Matrix

Course Outcomes Additional Programme Outcomes


Programme Outcomes (POs)
(COs) APOs
PO1 PO2 PO3 PO4 PO5 APO 1 APO 2
2 1 2 2 2 2 -
CO1
1 2 1 2 1 1 -
CO2
2 1 2 1 2 1 1
CO3
1 1 2 2 2 1 1
CO4
1 2 2 1 1 1 1
CO5
PO / APO Target (Avg) 1.4 1.4 1.8 1.6 1.6 1.2 1

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Program Outcomes
POs PO Statements
Apply knowledge of management theories and practices to solve
PO1
business problems.
Foster Analytical and critical thinking abilities for data-based
PO2
decision making.
PO3 Ability to develop Value based Leadership.
Ability to understand, analyze and communicate global, economic,
PO4
legal, and ethical aspects of business.
Ability to lead themselves and others in the achievement of
PO5
organizational goals, contributing effectively to a team environment
APO
1 Apply Entrepreneurial Skills through Innovation and Creativity
APO Apply Research Skills for Industry and Socio-economic
2 Development

Course Outcome
COs Statement of Course Outcome
To Examine the concepts of attraction, acquisition, and retention of
CO1
talent in organizations
CO2 Developing Acquisition skills through HR tools
CO3 Applying Recruitment and selection process in real world situation.
Developing Employee Retention skills among students to enhance
CO4
pools of competent people.
Evaluate practical application of the emerging trends that managers
CO5
may face in decision-making processes

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 5 Revised Format of Lesson Plan (Attached in Excel)


Is the
topic
identifie
Knowledge Category

d as Dat
major Handouts/ e of
Lecture No.

Corre Schedul Verif


BT-Level
Unit No.

contribu Compiled Notes/ Lec


CO No.

Topics to ctive NPTEL/ You Tube/ e-PG Case Study/Animation/ Self shoot ed Date ied
tor for Compiled ppt tur
be covered Actio Pathshala Video Link Video / Virtual Lab (Write Link) of by
CO gap (Write Moodle e
n Plan Lecture HOD
based link) hel
on d
previous
semester
result
L- N
OBE NA NA NA NA NA NA NA 15/9/21    
1 A
L- N
OBE NA NA NA NA NA NA NA 15/9/21    
2 A
Explaining
Consumer Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Behavior& y C, P NO NO 20/9/21    
3 /moodle/ noc20_mg14/preview v=9UCJ4zwYIFk
Marketing BL 3
Mix
Discussion
on
Consumer
Decision Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Making y C, P NO NO 20/9/21    
4 /moodle/ noc20_mg14/preview v=9UCJ4zwYIFk
Process, BL 3
Pre & Post
Purchase
Behavior
1
Discussion
on Buying
Appl
L- Process http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 y C, P NO NO 22/9/21    
5 Customer /moodle/ noc20_mg14/preview v=caJIGi1CvvI
BL 3
Involvemen
t

Examining
Consumer Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Behavior in y C, P NO NO 22/9/21    
6 /moodle/ noc20_mg14/preview v=caJIGi1CvvI
Indian BL 3
Context
Discussion
on
Appl
L- consumer http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 y C, P NO NO 27/9/21    
7 perception, /moodle/ noc20_mg14/preview v=caJIGi1CvvI
BL 3
Attitude &
Learning
2 Discussion
on
Appl
L- consumer http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 y C, P NO NO 27/9/21    
8 perception, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA
BL 3
Attitude &
Learning
Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 29/09
2 Examples y C, P NO NO    
9 /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA /2021
BL 3

Discussion
on
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 29/09
2 y C, P NO NO    
10 Reference, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA /2021
BL 3
Learning &
Perception

Illustrating
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 4/10/202
2 y C, P NO NO    
11 Social /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA 1
BL 3
Context
L- 2 Awareness Appl C, P NO NO http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 4/10/202    
12 on y /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA 1
challenges BL 3
faced by
Manager

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KIET School of Management
KIET Group of Institutions, Delhi-NCR
Gender &
Age
Influence
Discussion Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 on Social y C, P NO NO 610/2021    
13 /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA
Mobility BL 3

Example of Anal
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 6/10/202
2 Reference yze C, P NO NO    
14 /moodle/ noc20_mg14/preview v=XJK_R_7-09M 1
Group BL 4

Case Anal
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 11/10/20
2 Presentatio yze C, P NO NO    
15 /moodle/ noc20_mg14/preview v=XJK_R_7-09M 21
n BL 4

Case Anal
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 11/10/20
2 Presentatio yze C, P NO NO    
16 /moodle/ c.in/cec20_ge02/preview v=a9lpVg54u-k 21
n BL 4

Discussion
on
Anal
L- Marketing http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 yze C, P NO NO 13/10/21    
17 Communic /moodle/ c.in/cec20_ge02/preview v=a9lpVg54u-k
BL 4
ation,
Target

Communic
ation
Anal
L- Channel, http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 yze C, P NO NO 13/10/21    
18 Budget, /moodle/ c.in/cec20_ge02/preview v=Ajy1VLIrNiE&t=38s
BL 4
Communic
ation Mix

Illustrating Anal
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 IMC yze C, P NO NO 18/10/21    
19 /moodle/ c.in/cec20_ge02/preview v=Ajy1VLIrNiE&t=38s
Process BL 4

Classifying
of
Advertisem
Anal https://www.youtube.com/watch?
L- ent, Nature, http://lms.kiet.edu https://onlinecourses.swayam2.a
3 yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 18/10/21    
20 scope and /moodle/ c.in/cec20_ge02/preview
BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
Meaning of
Advertisem
ent
Categorizin
g Process
of
advertisem Anal https://www.youtube.com/watch?
L- http://lms.kiet.edu https://onlinecourses.swayam2.a
3 ent, yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 20/10/21    
21 /moodle/ c.in/cec20_ge02/preview
campaign, BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
Creative
Belief,
Appeal
Categorizin
g Process
of
advertisem Anal https://www.youtube.com/watch?
L- http://lms.kiet.edu https://onlinecourses.swayam2.a
3 ent, yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 20/10/21    
22 /moodle/ c.in/cec20_ge02/preview
campaign, BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
Creative
Belief,
Appeal

Case Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 Presentatio e M NO NO 25/10/21    
23 /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
n BL 6

Case Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 Presentatio e M NO NO 25/10/21    
24 /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
n BL 6
Developing
the
Advertisem
4 ent
Campaign , Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 Framework e M NO NO 27/10/21    
25 /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
, BL 6
effectivene
ss &
measureme
nt
Developing
Creat
L- the http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 e M NO NO 27/10/21    
26 Advertisem /moodle/ c.in/cec20_ge02/preview v=5INY0XP-0NI
BL 6
ent

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KIET School of Management
KIET Group of Institutions, Delhi-NCR
Campaign ,
Framework
,
effectivene
ss &
measureme
nt
Creat
L- Media http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1/11/202
4 e M NO NO    
27 Planning /moodle/ c.in/cec20_ge02/preview v=5INY0XP-0NI 1
BL 6
Preparing Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1/11/202
4 Advertisem e M NO NO    
28 /moodle/ c.in/cec20_ge02/preview v=H1WBERWxay4 1
ent BL 6
Preparing Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 8/11/202
4 Advertisem e M NO NO    
29 /moodle/ c.in/cec20_ge02/preview v=H1WBERWxay4 1
ent BL 6
Case Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 Presentatio e M NO NO 8/2021    
30 /moodle/ c.in/cec20_ge02/preview v=Qm6QsFq9uz8
n BL 6
Creat
L- Case http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 8/11/202
4 e M NO NO    
31 analysis /moodle/ c.in/cec20_ge02/preview v=xEvnuAlBbiA 1
BL 6
Evalu
L- Interactive http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1011/202
5 ate C, P NO NO    
32 Marketing /moodle/ c.in/cec20_ge02/preview v=xEvnuAlBbiA 1
BL 5
Evalu
L- Promotion http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 ate C, P NO NO 10/11/21    
33 Online /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
BL 5

Discussing
Viral Evalu
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 5 Marketing ate C, P NO NO 15/11/21    
34 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
Mobile BL 5
Marketing

Case Evalu
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Presentatio ate C, P NO NO 15/11/21    
35 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
n BL 5
Evalu
L- Case http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 ate C, P NO NO 17/11/21    
36 Analysis /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
BL 5

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 6 Session Plan

Course
Program: MBA Course Name: TM KMBNHR01
Code:

Session/ Actual
2021-22 & III Scheduled Date: 20/9/2021
Semester: Date:

Topic: Discussion on innovation and creativity, types & Platforms

Time in
Learning Aid/ Typical student
Minute Content Faculty approach
Methodology activity
s
Introduction of Talent
10 Discussion Explains Participates, Listens
Management
Discussion about various Discussion and Explains Participates,
20
issue about Talent Video Displays Observes, Listens
Discussion about
10 Discussion Explains Participates, Listens
Retention and Acquisition
Views sharing and Participates,
10 Summarizing the Lecture Interact
Discussion Observes, Listens

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 7 Internal Assessment Items


(Consumer Behavior & Marketing Communication) (KMB MK01)
CT-1 / CT-2 / PUE / KAT-1 / KAT-2 / KAT-3
Duration: 3 hrs Max. Marks: 100

Note: - Attempt All the Questions

Section-C (2X5=10)
Q. No. Question Marks CO BL/KC*
a Examine the Talent of Sales Personal 10 1 3 / C,P
b Demonstrate changing expectation in HR 10 2 3 / C,P
1.
c Categorize Talent in HR 10 3 4 / C,P

d Develop Recruitment strategy for fresh MBA 10 4 6/M


Students
e Assess Innovative skills post covid 19 in HR 10 5 5 / C,P

*Knowledge Categories (KCs): F-Factual, C-Conceptual, P-Procedural, M-Metacognitive

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 8 The Revised Bloom's Taxonomy table

Categories of
Knowledge
Dimensio
n Factual Conceptual Procedural Metacognitive
Revised
Bloom’s Cognitive
Process Levels
Remember
Understand
Apply AI1, AI2 AI1, AI2
IA1, IA2 IA1, IA2
CO1, CO2 CO1, CO2
Analyze AI3 AI3
IA3 IA3
CO3 CO3
Evaluate AI5 AI5
IA5 IA5
CO5 CO5
Create AI4
IA4
CO4

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 9 CO-wise and CT-wise Gap Analysis


Session: Semester: Section:
Name of the Faculty: Course Name: Course Code:
Benchmark :
(Percentage target marks calculated on the basis of average of previous three years)

Percentage of
Students

CT COs (who attained Observations Action Taken during The Semester


CT-wise & CO-wise
Benchmark i.e. target
marks)
CO1
CT1
CO2
CO2
CT2
CO3
CO1
CO2
PUE CO3
CO4
CO5

Will be done later

12
KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table 10 Overall CO Gap Analysis for all CTs


Session: Semester: Section:
Name of the FacultyCourse Name:
Course Code (Current Odd/ Even Sem): Course Code (Previous Odd/ Even Sem):
Benchmark of current semester: Benchmark of previous semester:
(Percentage target marks calculated on the basis of average of previous three years)

Percentage of Students Percentage of Action Suggested


COs Attained Students Attained Observation for next Odd/
(Previous Odd/ Even (Current Odd/ Even
Semester) Semester)
Even semester

CO1
CO2
CO3
CO4
CO5

Will be done later

13
KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR 01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table A3.1 Tagging of COs


Revised Bloom’s
CO Relevant Cognitive Knowledge Devoted
Course Outcome (CO)
No. POs/APOs Process Level Category (KC) Sessions
(BL)
To Examine the concepts of
Conceptual &
CO1 attraction, acquisition, and PO1, PO4 Applying BL3 6
Procedural
retention of talent in organizations
Developing Acquisition skills PO1, PO2, Conceptual &
CO2 Applying BL3 6
through HR tools PO3, PO4 Procedural
Applying Recruitment and
PO1, PO2, Conceptual &
CO3 selection process in real world Applying BL3 10
PO3 Procedural
situation.
Developing Employee Retention
PO1, PO2, Conceptual &
CO4 skills among students to enhance Analyzing BL 5 9
PO3, PO5 Procedural
pools of competent people.
Evaluate practical application of Analyzing
PO1, PO2,
the emerging trends that managers BL 4 Conceptual &
CO5 PO3, PO4, 5
may face in decision-making Procedural
PO5
processes
Total Sessions Devoted 36

14
KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table A3.2 CO-POs/APOs/PSOs mapping based on Subjective Perception

Course Outcomes Additional Programme Outcomes


Programme Outcomes (POs)
(COs) APOs
PO1 PO2 PO3 PO4 PO5 APO 1 APO 2
2 1 2 2 2 2 -
CO1
1 2 1 2 1 1 -
CO2
2 1 2 1 2 1 1
CO3
1 1 2 2 2 1 1
CO4
1 2 2 1 1 1 1
CO5
PO / APO Target 1.4 1.4 1.8 1.6 1.6 1.2 1
(Avg)

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table A3.3 Mapping Strength based on Number of Sessions Devoted


POs/ Total Number of Percentage of Mapping
Course Outcomes (COs)
PSOs Sessions Sessions Devoted Strength
PO1 CO1, CO2, CO3, CO4, CO5 7+6+9+9+5 = 36 36/36 = 100% 3
PO2 CO2, CO3, CO4, CO5 6+9+9+5 = 29 29/36 = 80.55% 3
PO3 CO2, CO4, CO5 6+9+5 = 20 20/36 = 55.55% 2
PO4 CO1, CO2, CO3, CO5 7+6+9+5 = 27 27/36 = 75% 2
PO5 CO4, CO5 9+5 = 14 14/36 = 38.9% 1
APO1 CO1, CO2, CO3, CO4, CO5 7+6+9+9+5 = 36 36/36 = 100% 3
APO2 CO1, CO2, CO3, CO4, CO5 7+6+9+9+5 = 36 36/36 = 100% 3

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHRO1


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table A3.4 Comparison of PO Targets


Additional Programme Outcomes
Programme Outcome (PO)
(APOs)
1 2 3 4 5 1 2
PO Target
(Subjective Perception)
PO Target
(Numerical Method)

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KIET School of Management
KIET Group of Institutions, Delhi-NCR

Subject Name TM Subject Code KMBNHR01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Table A4.3 Assessment Rubric

Course Name/Code: PBL Type: Project Problem  Case Study:


Concrete Technology/
RCE052 PBL Title: Develop a concrete mix for field application
Group No. Session: Semester:

Name/ Roll No. of Students:


Likert Scale for Assessment Score
Components of PBL Relev
Relevant
(Performance ant Satisfactory Good Very Good Excellent
PO Unsatisfactory
Indicators) CO (4) (6) (8) (10)
(2)

Will be done later after final decision

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