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Teacher-made Learner’s Home Task

Media and Information Literacy

Quarter 1 Week 4-5

I. MELC Explain how the evolution of media from traditional to

new media shaped the values and norms of people
and society
II. Objective/s Knowledge: Identify traditional media and new media, and their relationships.
Skills: Examine the technology or resources available during the prehistoric age, the
industrial age, the electronic age, and the new or digital age
Values/Attitude: Identify the devices used by people to communicate with each other, store
information, and broadcast information across the different ages
III. Subject Matter
Evolution of Media
References
IV. Procedure READINGS
An important development with the growth of digital media has been the move from a traditional
communication model of ‘one to many’, characteristic of print and broadcast media, to a ‘peer to peer’ model
that facilitates collaborative creation and sharing of content. As content is digitized, it becomes accessible
from a multitude of devices, including radio, television, personal computer and, perhaps most importantly,
the mobile phone, which is emerging as the dominant platform for delivering content of all kinds. The
digitalization of voice, image, sound and data – known as convergence – is creating new opportunities for
interaction. This lesson will talk about the media development breakthrough with the human history.

Traditional to New Media

Titanic, in full Royal Mail Ship (RMS) Titanic, British luxury passenger liner that sank on April 14–15,
1912, during its maiden voyage, en route to New York City from Southampton, England, killing about 1,500
passengers and ship personnel. One of the most famous tragedies in modern history, it inspired numerous
stories, several films, and a musical and has been the subject of much scholarship and scientific speculation.”
Source: https://www.britannica.com/topic/Titanic
Questions:
1. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people in
England and New York at that time?
2. If the Titanic sank today, in what format would people receive or read the news?

More than 1,500 people died in the sinking of the Titanic, but more than 700 survived. Those who did
owed their escape to the newest communications technology of the time: wireless telegraphy. Media fulfills
several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our
imaginations, a source of fantasy, and an outlet for escapism. It can also provide information and education.
Information can come in many forms, and it may sometimes be difficult to separate from entertainment.
Today, newspapers and news-oriented television and radio programs make available stories from across the
globe, allowing readers or viewers in London to access voices and videos from our country or neighboring
nations. Books and magazines provide a more in-depth look at a wide range of subjects. Similarly, it can be
used to monitor government, business, and other institutions.

These are how media and information has evolved throughout history. It is described into four ages.
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged
weapons and tools with stone, bronze, copper and iron. Examples: • Cave paintings (35,000 BC) • Clay
tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC) • Acta Diurna in Rome (130 BC) • Dibao in China (2nd Century) • Codex in
the Mayan region (5th Century) • Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established iron

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production, and the manufacturing of various products (including books through the printing press).
Examples: • Printing press for mass production (19th century) • Newspaper- The London Gazette (1640) •
Typewriter (1800)Telephone (1876) • Commercial motion pictures (1913) • Motion picture
photography/projection (1890) • Telegraph • Motion picture with sound (1926) • Punch cards
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers.
In this age, long distance communication became more efficient. Examples: • Transistor Radio • Television
(1941) • Large electronic computers- i.e. • Mainframe computers - i.e. IBM 704(1960) EDSAC (1949) and
UNIVAC 1 (1951) • Personal computers - i.e. Hewlett- • OHP, LCD projectors Packard 9100A (1968),
Apple 1 (1976)

Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of
the social network. People advanced the use of microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are
now living in the information age. Examples: • Web browsers: Mosaic (1993), • Blogs: Blogspot (1999),
LiveJournal (1999), Wordpress (2003) • Smart phones Internet Explorer (1995) • Cloud and Big Data •
Social networks: Friendster (2002), • Microblogs: Twitter (2006), Tumblr (2007) Multiply (2003), Facebook
(2004) Video: YouTube (2005) • Wearable technology • Video chat: Skype (2003), Google • Augmented
Reality / Virtual Reality Hangouts (2013) • Search Engines: Google (1996), • Portable computers- laptops
(1980), Yahoo (1995) netbooks (2008), tablets (1993

Please watch this video.

https://www.youtube.com/watch?v=fWJ3vE6-r8c

ROLES OF MEDIA IN A DEMOCRATIC SOCIETY

Transitions from one technology to another have greatly affected the media, although it is difficult to say
whether technology caused a cultural shift or resulted from it. The role of the media is vital in generating a
democratic culture that extends beyond the political system and becomes engrained in the public
consciousness over time.
Media fulfills several roles in our democratic society, including the following:
1. Channel . It provides opportunities for people to communicate, share ideas, speculate, tell stories and
give information.
2. Watchdog. It exposes corrupt practices of the government and the private sector. Creating a space
wherein governance is challenged or scrutinized by the governed. It also guarantees free and fair
elections.
3. Resource center. It acts as a gateway of information for the society’s consumption. Also, it becomes a
keeper of memories of the community, preserver of heritage and source of academic knowledge.
4. Advocate. Through its diverse sources or formats, it bridges the gap of digital divide.

Media act as a catalyst for democracy and development, helping to make public participation
meaningful. If media is honest and committed in its job, democracy is bound to function more efficiently and
the loopholes present in any democratic system can certainly be plugged to the fullest satisfaction of the
people. On the contrary, if media is biased, corrupt and favors only a particular party or few individuals, it
can prove to be very dangerous for the smooth functioning of democracy. No one can become perfect and
one can only strive to become so. The same holds true for our media also. Certainly, there is still a lot of
scope for improvement by which the media can rise upon the aspirations of the people for which it is
primarily meant.

Please watch this video.

https://www.youtube.com/watch?v=biTUC_YWVI8

INTERNET OF THINGS (IoT)

Mobile networks already deliver connectivity to a broad range of devices, enabling the development
of innovative new services and applications. This new wave of connectivity is going beyond tablets and
laptops; to connected cars and buildings; TVs and game consoles; smart meters and traffic control; with the
prospect of intelligently connecting almost anything and anyone. The Internet of Things (IoT) refers to the
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use of intelligently connected devices and systems to leverage data gathered by embedded sensors and
actuators in machines and other physical objects.

By which mobile operators have identified the following key distinctive features:
1. The Internet of Things can enable the next wave of life-enhancing services across several fundamental
sectors of the economy.
2. Meeting the needs of customers may require global distribution models and consistent global services.
3. The Internet of Things presents an opportunity for new commercial models to support mass global
deployments.
4. The majority of revenue will arise from the provision of value-added services and mobile operators
are building new capabilities to enable these new service areas.
5. Device and application behaviour will place new and varying demands on mobile networks.
The Internet of Things promises to deliver a step change in individuals’ quality of life and
enterprises’ productivity. Through a widely distributed, locally intelligent network of smart devices, the IoT
has the potential to enable extensions and enhancements to fundamental services in transportation, logistics,
security, utilities, education, healthcare and other areas, while providing a new ecosystem for application
development. Inasmuch, information overload might the challenge of the coming generation. As a
empowered SHS student, truly your role is enhanced your media and information literacy in order for you to
be secured in this digital- driven world.

Please watch this video.

https://www.youtube.com/watch?v=QSIPNhOiMoE

EXERCISE 1
DIRECTIONS: Choose the letter of the correct answer.
A. Traditional Media B. New Media

1. Magazine
2. Broadsheet
3. Radio
4. Online Video Games
5. Online Telephony
6. Tabloid
7. Paperback Novel
8. Television
9. Web Video Portals
10. Typewiter

EXERCISE 2
DIRECTIONS: Choose the letter of the correct answer.

1. Which of the following is used to store information during the electronic age?
a. Telegram b. Radio c. Books d. Typewriter
2. Typewriter first appeared in ____________.
a. Pre-industrial age c. Industrial Age
b. Electronic Age d. Information Age
3. What format/ equipment did people use to communicate with each other during Industrial Age?
a. Traditional paper and writing materials c. Paper and Pen, Typewriter
b. Telegraph, Telegram, Telephone, Computers d. None of these
4. What are different types of new media?
a. The internet, CDs, DVDs c. Television, films, books and newspapers.
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b. Novels, poems, fiction and non-fiction d. Radio, television, monkeys
5. Which of the following NOT included in the distinctive feature of Internet of Things
a. IoT will enable life-enhancing services b. Distribution models for IoT services are often global
c. New capabilities are being developed for IoT applications d. Inflating demands on the mobile
network
6. A primary function of an independent press in a free and democratic society is to:
a. provide news that is fair, balanced, and accessible to all people.
b. maintain social order by publishing stories that promote democratic values.
c. manage the way in which information is disseminated and presented to the public.
d. entertain audiences while supplying them with timely information on their communities.
7. In a 30-minute local television news broadcast, four minutes are dedicated to a lead story about a
robbery at an area business. Two- to three-minute segments report on an incident in which an
individual was arrested for assault and on recent developments in a highprofile criminal trial.
This news describes the role of media as _____________.
a. Channel c. Watchdog b. Resource Center d. Advocate
8. A high school journalist has spent weeks gathering information in order to develop a story on
changes in graduation requirements. The student has transcripts of interviews with teachers and
students, data and news releases from the state department of education, and copies of practice
graduation tests. This news describes the role of media as _____________.
a. Channel c. Watchdog b. Resource Center d. Advocate
9. A television news helicopter crew is first on the scene the afternoon a typhoon sweeps through a
midwestern town. The crew's aerial footage is fed to a national news bureau, which in turn
arranges to broadcast the footage that night on its national nightly network news program. This
news describes the role of media as _____________.
a. Channel c. Watchdog b. Resource Center d. Advocate
10. While the potential impact of the IoT is considerable, a concerted effort is required to move
beyond this early stage. In order to optimize the development of the market, a common
understanding of the distinct nature of the opportunity is required. Which of the following IS
NOT the key feature of IoT?
a. The Internet of Things can enable the next wave of life-enhancing services across several
fundamental sectors of the economy.
b. Meeting the needs of customers may require global distribution models and consistent global
services.
c. Information overload across platforms of media.
d. Device and application behavior will place new and varying demands on mobile networks.
11. In a democratic society, its role is pivotal in keeping the government, companies, and powerful
individuals accountable to the masses. The media has the power to spotlight and expose those
who abuse their power. The first thing dictators do to control the flow of information is to
control the media, what news stories they can run. Their role is to objectively provide the facts
in the context they are expected.
a. TRUE b. FALSE
12. The modern age of business and consumerism is increasingly driven in a global fashion with
international brands in many vertical industries. In order to support the development of a viable
service ecosystem, i.e. one that meets customer expectations in an economical manner, globally
consistent service enablers will be a key requirement. For companies in vertical industries, the
ability to deploy their services across several countries. Which of the following is NOT an IoT-
inspired device?
a. Smart Watch c. Augmented Reality
b. 3D printing and Sensors d. Billboards
13. What format/ equipment did people use to store information during the Information Age?
a. Printing press or books, Computers
b. Printing press or books, Digital books, Personal computers, Mobile phones, Smart phones,
c. Wearable technology, Social Media
d. Both b and c
14. A positive view of the political role of the media sees it as...
a. a way of keeping people harmlessly amused when times are hard.

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 b. a way of promoting constructive 'role models' for young people.
c. much more trustworthy than politicians
d. at its best, a potential check on executive power.
15. While the Internet of Things (IoT) will ultimately have an enormous impact on consumers,
enterprises and society as a whole, it is still at an early stage in its development. These are the
following industrial sector may arise EXCEPT:
a. Intelligent buildings c. PCs, tablets and handset data
b. Energy services and national security d. None of these
Application/ DIRECTIONS: Assignment. Make an essay for the given topic.
Assessment
Does technology shaped us or is it us who shaped technology? Expound your answer and give illustration.

Prepared by:

Ken Virgin L. Ferrolino

Subject Teacher

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