Holy Drink

Business Plan

Presented to:

Mr. Alvin Jay P. Alquesor

Date prepared:

09/19/21

Prepared by:

Joshua Castillo
Nicole Ann Belmil
Aristone Bill Lagasca
Ashley Julian
Sheldon Dave Buccahan
Generel Jallorina
Maui Arellano
Kervin John Calauad

Table of Contents

1
Overview of the Business………………………………………………3

Executive summary……………………………………………………..4

Products and Services …………………………………………………..5

Offerings …………………………………………………………...5

Market Analysis…………………………………………………………6

Target Market……………………………………………………….6

Competition…………………………………………………………6

Marketing Plan…………………………………………………………..7

Marketing Strategy………………………………………………….7

Promotion………………………………………………………..….7

Pricing …...…………………………………..……………………..8

SWOT Analysis..……...………….………………………………….9-10

Overview of the Business

2
 Holy drink brings you the finest product or beverages which are
made with quality products. We provide a brilliant and relaxing
atmosphere for people.
We will offer customer with honest care and comfortable
enjoyment to make customers enjoy the drinks, service and the
environment.
Our product is made up of a blend of fruit juices with botanical
extracts, enriched with vitamins and minerals, the drinks are all-natural
with no additives.
NAME OF THE BUSINESS

We name our business Holy drink because HOLY means Healthy.

Oddball. Liquids. You’ll love to Drink since our drinks offer a healthy,
natural and delicious lift, with citrussy and fruity flavors and also some
coffee.
Executive Summary

3
Business type:

Cooperative

Location:

San Geronimo, Bagabag, Nueva Vizcaya

Our Mission

“Improve the quality of our customer’s lives by providing high-quality,

authentic drink in a convenient and affordable way.”

Our Vision

“To serve happiness and comfort to our customer through delicious and
quality drinks. We ensure to exceed customer expectations and therefore
increase profitability.”

Tagline

“beat the heat with Holy

Drink”

4
 Product and Services

Offerings/Menu

Holy drink will offer a lot of drink options, to include:

Summer Mocktail

 Fruit Soda
 Kultrange
 Lemon mock-o Lada
 Pom-Berry Bellini
 Fizzy Lizzy
 Virgin Garden Drinke
 Sparkling sunshine punch
 Sea Breeze
 Banacoloda
 Fruit Juice

Coffee

 Creamsicle punch
 Coffee Jennie
 Barako

5
 Market Analysis

Target Market

The beverage business in our community is continuously growing and

expanding. The industry is extremely competitive and changes
constantly. Over the years, people have become more attentive to their
health and many are focused on leading a healthy diet. This is the reason
why we chose to add fruit flavors in our products because we want to
bring awareness about living a healthy life and fresh juice is a product
that many people consider to be healthy and capable of increasing one’s
immunity in today’s world.
We placed our store near the market place because we want it to show in
public especially to our potential customers.

The products are to be sold to:

 Students
 Teachers
 Kids
 Etc.

Competition

Currently, there are many stores locally that offer similar beverages.
However, there are portion size smaller, and the prices are higher than
our direct competitor in town:

 Going Sober and Tea  West and Tea

 7 degrees  Your Corner Snack
 Thirtea Ann Bar
 Vv Milktea
 La kurba

6
 Marketing Plan

Marketing strategy

ppOur strategy is to support relationship with local vendors in

order to grow our customers. We plan to reach new and existing
customers through social media. Our prices will be lowered
compared to our competitor. Furthermore, we can keep our prices
lower due to sourcing ingredients from the local market.

Promotion

* Host an event-based promotion during a traditional occasional

program like Christmas and valentines to provide special offerings
like buy one take one
* We will use Facebook and different social media platform to get
the attention of our customers through posting our menu and
introduce our new flavor of products
* We will offer unique flavor combinations in juices, smoothies
with fruits and waters (such as peach iced tea or cucumber-infused
water) to pique the interest of Millennials and others who are
curious about trying new beverages.
* We also Offer grab-and-go or easily prepared fruit soda and
juices for snacks and portable refreshment, to make the customers
satisfied even they are in far places
* Every end of the year we Introduce a new version of our holy
drink, with a discounted special price for the first month (or other
appropriate time frame).
*We will use tarpaulins or posters to present our product.

7
Pricing

Our store will charge for the good of the people. It means that our
prices will be affordable for the students, teachers, kids and etc. who
seems to be our target market. Our prices will range to 45- 99
Our competitors charges or offers 75-100. They charge this way to
maintain the competitiveness to the business world

8
 SWOT ANALYSIS


STREN
Unique taste
 Quality ingredients
 Friendly staff
 Good relationship with
customers
 Good service

weaknes
 Competition has more offerings
 Inability to understand
customer’s needs and
expectation
 Lack of food product

9
opportuni
 Could expand in various
countries
 Could implement healthy
lifestyle
 Can be promoted in other
platform
 Expand target market

ThreATS
 Pandemic
 New trend
 Limited suppliers
 Competitors

10