TABLE OF CONTENTS

Executive Summary……………………………………………….. 2

Company’s Description ……………………………………......… 3

 Company background and purpose………………………….… 3
 Mission and Vision……………………………………………..... 3
 Management Team…………………………………………....… 4-5
Product and Service
 Core product and service offer………………………………..... 6-7
 Pricing Strategy……………………………………………......… 9-11
Market Analysis
 Target Market…………………………………….…………….… 12
 Estimated Size Market………………………………….…….…. 12
 Survey Result ………………………………………….……....… 12
 SWOT analysis…………………………………………….......… 13
Market Strategies
 Promoting and Delivering………………………….………....… 14
 Competition and market share……………………….………… 14
Financial Plan
 Financial line graph…………………………………………....… 15
 Projected income……………………………………………....… 15-16
 Daily expenses………………………………………………….... 16-17
Budget Plan
 Working Capital………………………………………………..… 18
 Operational Plan……………………………………………….… 19
 EXECUTIVE SUMMARY
Company’s Overview

Company’s Logo

 Company name: Sweet Paradise Bites

 Date of Establishment: April 15, 2024
 Location: Inside the campus of Llorente National High School
 Type of Business: Partnership
 Start-up capital: Php 1,328
 Products:
i. Tanghulu

ii. Tuna Bread Pie

iii. Crepe Roll

iv. Sweet Fudge

v. Melon Juice

 Main Activities: To satisfy our customers cravings with an affordable

price.

 Number of Staff: 6 persons

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 II. COMPANY’S DESCRIPTION

Company’s Background and Purpose

We notice that students, and teacher’s faculty staff of Llorente National High School loves

sweet foods. We decided to establish a company that sells different kinds of sweet foods

that will satisfy the our customers. The product that we will be selling are products that is

new to them.

Our company, Sweet Paradise Bites, was founded on the idea from the word “sweet” that

represents the sweetness of our product, especially to those who have sweet tooths. The

word “Paradise” implies a focus on desserts, conjecture, or treats that provide a heavenly

and enjoyable experience for customers.

The purpose of our company is to satisfy the cravings of our customers with affordable

prices by providing our product that suit their taste buds. We will be selling our product in

Llorente National High School with our team namely, Gabriela Ato, Kathyrine Ann Fayo,

Christy Mae Globio, Narissa Caliba, Shiela Mae Ogale, and Russel Kaye Villo.

Vision Statement

Our vision is to be the epitome of culinary delight, offering a tantalizing array of flavors that

satisfy every craving. From our tanghulu, tuna bread pie, crepe roll, sweet fudge, and

refreshing melon and buko pandan juice, we aim to create a paradise of taste sensations.

With a commitment to quality ingredients, exceptional craftsmanship. We strive to be the go-

to destination for food lovers seeking a heavenly experience.

Mission Statement

Our mission is to create a place where people can enjoy delicious food that will bring them

joy. One of our goal is to surprise our customers with unique taste combinations that they

won't find elsewhere. We also strive to create a warm and welcoming atmosphere to each

and everyone.

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Management Team

Chief Executive Officer (CEO)

Name: Gabriela T. Ato

Age: 16 years old

Function: Responsible for making high-level decisions and providing leadership to

the management team.

General Manager

Name: Kathyrine Ann Fayo

Age: 17 years old

Function: Responsible for managing various departments and ensuring their smooth
functioning.

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Project Manager

Name: Narissa Caliba

Age: 16 years old

Function: Responsible for ensuring projects are completed on time, within budget,
and meet quality standards.

Product Manager

Name: Christy Mae Globio

Age: 17 years old

Function: Responsible for monitoring product performance and making data-driven

decisions to improve products.

Staff

Name: Sheila Mae Ogale

Age: 17 years old

Name: Russel Caye Villo

Age: 17 years old

Function:Responsible for executing assigned project tasks and collaborating with

team members.

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 PRODUCT AND SERVICES

Core Product and Service Offer

Tanghulu is known for its attractive appearance, with the vibrant colors of the fruit
shining through the translucent sugar coating. It is often enjoyed as a treat on a stick,
making it convenient to eat while walking or strolling through markets.

Sweet fudge is a type of confectionery made by heating sugar, milk, and flavorings
until they reach a specific consistency. It is a popular dessert known for its smooth,
creamy texture and rich flavor.

Tuna bread pie is a savory dish made with tuna, bread crumbs, and various spices
baked in a pie crust. It is a convenient and flavorful meal option that combines the
richness of tuna with the texture of bread crumbs.

Crepe roll is a popular dessert made from thin layers of crepe dough rolled around a
filling, typically sweet in nature such as whipped cream, fruit, or chocolate. It is a
versatile dessert that can be enjoyed in various flavors and variations.

Lemon juice is a popular beverage made by extracting the juice from lemons,
typically through squeezing or using a juicer. It is a refreshing drink that can be
consumed on its own or used as an ingredient in various recipes.

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Service Offer

Introducing Sweet Paradise Bites, where we offer a delightful selection of sweet

treats that are sure to satisfy your cravings. Our services include:

1. Tanghulu: Experience the traditional Chinese snack of Tanghulu, featuring

skewered candied fruits. Enjoy the perfect balance of sweetness and crunchiness in
every bite.

2. Sweet Fudge: Indulge in our rich and indulgent sweet fudge, made with the finest
ingredients. Each piece melts in your mouth, offering a heavenly burst of flavors that
will leave you craving for more.

3. Tuna Bread Pie: Delight in the savory goodness of our tuna bread pie. This
delectable pastry is filled with a savory tuna mixture, creating a satisfying and
flavorful snack or meal option.

4. Lemon Juice: Quench your thirst with our refreshing lemon juice, made from
freshly squeezed lemons. Experience the tangy and revitalizing burst of flavor that
will invigorate your senses.

With Sweet Paradise Bites, you can expect exceptional quality, attention to detail,
and a commitment to satisfying your taste buds. Whether you have a sweet tooth or
a craving for something savory, our delectable offerings are sure to please. Join us
and indulge in the sweet paradise of flavors that we have to offer.

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 Market Analysis

Target Market

The target market for Sweet Paradise Bites consists of LNHS students and teachers
who prefer to enjoy sweet foods. Understanding the characteristics and preferences
of our target market is essential to developing effective marketing strategies and
product offerings to attract and retain our customers.

Our target market is likely to prefer sweet foods, which shows the specific taste
experience that Sweet Paradise Bites can offer. Sweet paradise Bites are offering a
variety of sweet treats, desserts and snacks can appeal to customers looking for
pleasant and satisfying options. Students and teachers will likely have budget
constraints, so it is important to offer an affordable price that meets their financial
means.

Sweet Paradise Bites will ensure that the products, pricing, and marketing strategies
are effectively can reach and engage with students and teachers within LNHS are
likely to enjoy sweet foods.

Estimated Size market

The estimated size of the target customers for Sweet Paradise Bites within the
Junior and Senior High School Departments could be around 2000 or more
individuals, including both students and staff.

Survey Results

We conducted a survey among students to determine their preferred products for

sale on campus. The top choices include Tanghulu, sweet fudge, tuna bread pie,
crepe rolls, and lemon juice,the favorite among students.

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SWOT ANALYSIS

Strength Weakness
Unique products offerings Limited Market Reach
Lack of Brand Loyalty
Has a catchy brand name High
Seasonal Demand
quality ingredients Operational Challenges

Opportunity Threats
Diversification of Product Line. Competition
Collaborations and Partnerships Changing Consumer
Catering and Events Preferences
Economic Factors
Supply Chain Disruptions

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 Market Strategy

Promoting and Delivering

In a world where snacking is an art, Sweet Paradise Bites brings a delightful

experience to the table. With its heavenly taste and irresistible texture, this snack is
unlike any other. Indulge in the perfect combination and satisfy your cravings with
every bite. Sweet Paradise Bites is more than just a snack; it’s an escape from the
ordinary. Each bite transports you to a paradise, where every sensation is a delight
for your senses. With its unique taste and irresistible charm, this snack will leave you
craving more. Imagine finding a snack that not only satisfies your hunger but also
brings joy to your heart. That revelation comes in the form of Sweet Paradise Bites.

Are you tired of the same old snacks? Look no further than Sweet Paradise Bites!
This delicious adventure will take you on a journey of flavors that will elevate your
snacking game and leave you wanting more. Prepare yourself for an unparalleled
snacking experience with Sweet Paradise Bites "The Ultimate Snack"!. This treat
offers a perfect blend of taste and texture that will redefine what you thought was
possible in the world of snacks.

Competition and Market Share

Sweet Paradise Bites competes with the canteen inside LNHS by offering a unique
and diverse range of sweet food options. We differentiate ourselves through product
innovation, affordable prices, high-quality ingredients, and attractive packaging. By
emphasizing the quality and freshness of our ingredients, maintaining high standards
of food preparation and presentation, and understanding the competition, we aim to
establish ourselves as the preferred destination for sweet treats among students and
teachers. Our focus on customer satisfaction and effective communication further
strengthens our competitive advantage in the sweet food market.

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 Financial Plan

Financial Line Graph

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Projected Income

1st week

Total estimated income for the first week: Php.9,436

Total estimated expenses for he first week: Php, 8000

Total Gross income for the first week: Php 1,436

2nd week

Total estimated income for the second week : Php. 9,436

Total estimated expenses for the second week: Php. 8,000

Total Gross income for the second week: Php. 1,436

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Daily Expenses

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 Budgeting Plan

Working Capital

Sweet Paradise Bites, with a starting capital of 2000 pesos, will allocate the funds
strategically to ensure smooth operations and effective management of working
capital. The initial expenses will include 500 pesos for business registration and
permits, 800 pesos for equipment and supplies, and 300 pesos for renovation and
setup. To maintain inventory, 200 pesos will be allocated for ingredients and raw
materials, while 100 pesos will be set aside for packaging materials. Operational
costs will include 300 pesos per month for rent and utilities, and an additional 100
pesos per month for marketing and advertising efforts. To account for unforeseen
expenses and cash flow fluctuations, a working capital buffer of 300 pesos will be
reserved. By carefully managing these funds, Sweet Paradise Bites aims to establish
a strong foundation for success in the sweet food market.

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Operational Plan

Sweet Paradise Bites will execute an operational plan designed to ensure success in
the sweet food market. The menu will feature a diverse range of desserts, pastries,
and beverages, with a focus on innovation and new offerings. Ingredients will be
sourced from reliable suppliers, prioritizing freshness and local sourcing.
Standardized production processes and strict quality control measures will maintain
consistency and high standards. Competitive pricing will be determined based on
ingredient costs, market demand, and perceived value. A skilled and customer-
focused team will deliver exceptional service and handle customer inquiries and
feedback. A comprehensive marketing strategy will be implemented to increase
brand awareness, utilizing various channels and offering promotions. Operational
efficiency will be optimized through continuous monitoring and improvement of
processes. Adherence to health and safety regulations will ensure a safe
environment. Continuous evaluation and innovation will drive growth and expansion.
Through this operational plan, Sweet Paradise Bites aims to establish itself as a
leading provider of delectable sweet treats, delivering memorable experiences to
customers.

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