Proposal

Student Name and Number:

Elisabeth Banks, 394514

Project proposal title and date:

The Grid - Group Project

Main area of activity

A mix of print and video – print work: photography, layout design and logo design, video:
create an ident

Target Audience

Our target audience is ages 16-24, all genders, in York and local surrounding areas. They
value honesty and are interested in art, photography and they like to travel.
Rationale: 100 words approx.

For my last project I created a fanzine so I was fully working with print. I was creating
multiple page layouts that allowed me to improve my layout skills. This will be helpful in
this project as we will be designing the layout for our platform which I will be able to have
strong input for. I also created a title/logo for my fanzine which allowed me to improve my
logo making skills. I will be able to participate more in the making off our logo as I should
have more creative input then I have had previously. I have also produced a couple video
projects during my course which allowed me to fully work on my basic video skills with
editing and filming while also learning new skills in those areas too. This means that when
it comes to creating an ident I will be able to use the skills I have acquired to participate in
this part of our project.

Project Concept: 200 words approx.

We are going to create a social media platform which is themed around art, travel, and
photography. Users will be able to blog about locations they have visited and share photos
and art either surrounding the places they have been or just photos and art in general.
There will be an obvious and easy navigation system with different sections for each of the
topics (travel, art, photography). We will create a theme that is simple but also fits in with
our subjects and our target audience.

For our research we will need to look at already existing platforms, mainly social media but
can expand to other platforms too for stylistic choices. Looking at these platforms will
allow us to see how they appeal to their target audience, and some of these we may be able
to implement in our own. We will also need to conduct target audience research. Creating a
target audience research survey would be the best way to gather information about the
interests and values of our audience which will be vital in helping us make our decisions
about our topics for our platform.

How will the project be evaluated and reviewed: 50 words approx.

I will be completing individual on going personal evaluation each week. This will allow me
to state what I have completed personally in this project and allow me to evaluate my own
work and see where I can make any improvements as the project develops. I will also all be
evaluating the whole project once it is fully complete and analyse every part of the work
while looking back at the proposal and initial ideas and plans to see how our project
developed and how we achieved our goals.

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Bibliography:

1. Target Audience Research Survey (conducted on 26/11/21)

2. https://www.instagram.com/ (app)
3. Twitter. It’s what’s happening / Twitter
4. https://www.twitch.tv/
5. THE 10 BEST Things to Do in York - 2021 (with Photos) | Tripadvisor - Must See Attractions in
York, North Yorkshire
6. https://www.instagram.com/ (website)

Week Specific Tasks

1 Production [in/out?]  Creating logo, website layout, social media page
layout
2 Production [in/out?] 
3 Production [in/out?] 
4 Production [in/out?] 
Be aware which of those weeks are in or out of college, as you may need to plan different tasks around other
work when working remotely. Budget for approximately 30 hours for production – which is roughly two weeks
of your in college time.