Executive Summary

Just Baked, Cupcakes! — a start up business that is located in Brgy. Wawandue

Subic, Zambales. Just Baked, Cupcakes! anticipates its quirky and amusing brand
image, as well as odd flavor cupcakes, to pique the interest of devoted customers.

Mission Statement
Just Baked, Cupcakes! wants to provide high-quality baked goods at a
reasonable price in order to build a loyal consumer base. The business aspires to
become a community staple by cultivating a welcoming ambiance in which customers
feel at ease and become immediately regulars.

Product/Service
Just Baked, Cupcakes! will provide a wide variety of flavors, including Rainbow
Cupcake, Gingerbread, Banana Rum, Raspberry Fudge, and Red Velvet, Vanilla.
During operating hours, the bakery will supply fresh made cupcakes at all times, and
orders more than 12 cupcakes will be prepared to order. Each item is handcrafted from
the ground up with all-natural materials acquired from mostly local vendors. There are
no preservatives in these products, resulting in a high-end, de-vine quality and aroma.
It's critical that our products not only taste great, but also appear good and visually
pleasing.

Company’s Leadership Team

Shanine Garcia, one of the owners of Just Baked, Cupcakes! has knowledge on
how to bake cupcakes, bread, and pastries. She learned to bake before as a habit. For
three years now, she has been baking and decorating cupcakes. Furthermore, Shanine
understands the target customers from her experiences.
The other owners will be in charge of managing full-time and part-time personnel,
inventories and budgeting, and all administrative matters.
Financial Information
The capital used to start the company came from the proprietors.

Business Name: “Just Baked, Cupcake!”

Business Address/Location: 176 Burgos St. Brgy. Wawandue Subic, Zambales
Philippines.
Name of Owner/s: Shanine Garcia
Jelyn Jazmin
Johana Mae Rivera Sagun
Jomabelle Sanchez
Melanie Hermoso Ambay
Objectives:
- By the end of the year, the major goal is to break even.
- To support sales targets, it was necessary to have a strong presence in
the community.

Business Description:
Freshly baked cupcakes will be served to a client base of local employees,
students, mothers, fathers, friends, and visitors. Because of our ability to deliver an
excellent combination of health and taste at moderate costs, our brand has become
well-known in the neighborhood.

The following is a list of our company's strengths and competencies:

Our business relies on its current customer base to stay afloat. We've developed
a local brand reputation over the last few months. We have distinct traditional recipes
that set us apart from the competition. Aside from that, we bake our own products and
ensure that they are of the highest quality and taste.
MARKETING PLAN
The Product
Product Name: Just Baked, Cupcakes!
Business Logo with Tagline:

“Looking For Freshly Baked? Hence, Just Baked, Cupcakes!”

The Target Market

Our target market is divided into three categories:
- For Weddings.
Just Baked, Cupcakes! will specialize in the wedding business, which is
booming, and for which a pricing policy can be paid for specialized and specially
designed cupcakes.
- For Parties.
This group will most likely pre-purchase a variety of flavors, and it will not be a
labor-intensive order as they will most likely choose our regular products, which
are less costly.
- For Individual Buyer.
Just Baked, Cupcakes! aims to attract passers-by with a window display.

Marketing Strategy (Video)

TECHNICAL OR PRODUCTION PLAN
Location with Map
176 Burgos St. Brgy. Wawandue Subic, Zambales, Philippines.

Process Description
Ingredients:
- Chlorinated soft wheat flour
- Sugar
- All purpose Shortening
- Salt
- Emulsifier
- Liquid Whole Eggs
- Baking Powder
- Water
- Desired Flavor

Production of Cupcakes:
- Combining (until a target specific gravity is reached)
- Depositing
- Baking
- Cooling
 - completing (icing)
- Displaying or packaging

Specifications for mixing:

- In a mixing bowl, combine all dry ingredients, including fat, and mix on low speed
for 1 minute while gradually adding the liquids.
- Scrape down the sides of the bowl and mix for 4 minutes.
- Mix for another 1 minute while pouring additional water.
- Scrape down the bowl and continue to mix on low speed for another 2–4
minutes, or until the appropriate specific gravity is reached.
- Mix for another 1 minute on low speed while adding water and desired flavor.
- Scrape down the bowl and continue to mix on low for another 4 minutes.
- After that, the batter can be poured into pans/molds and baked as needed.

Machineries and Equipment

- A food mixer
- Cupcake trays
- Digital scales
- Cooling racks
- Measuring spoons
- Mixing bowls.
- Wooden spoons
- Rubber spatula
- Cupcake cases
- An oven
Layout of your business

ORGANIZATIONAL PLAN
Legal Form/Form of Business
Currently, Just Baked, Cupcakes! is a Limited Liability Company with one or
more owners. A general partnership is a business with several proprietors. Limited
Liability Corporations (LLCs) combine the strengths of a corporation with those of a sole
proprietor (limited liability, stock sale) and partnership (shared management decisions,
profits). Personal liability insurance is available without the need to follow administrative
or administrative regulations. The stock percentages, profits and losses allocation, and
voting rights are all determined by the Articles of Organization. Shareholders determine
this in corporations. Aside from this, the turn form of taxes is used by the majority of
LLCs. This indicates that taxation is not paid by the LLC, but rather by the owners'
income tax returns. Personal tax rates are lower than corporate tax rates. No payment
is supplied whenever the LLC pays taxes, but an owner’s report is submitted to show
that the proprietors will pay the tax alternatively.
All of the following permits and certificates are required for doing business in the
Philippines (LLC Form of Business):
- Mayor’s Permit or Residence Certificate & Sanitary Permit from the local
municipality in which the bakery is located.
- The Bureau of Food and Drugs issues a License to Operate (LTO) as a "food
manufacturer" or a BFAD Certificate (BFAD).
- Tax Identification Number (TIN) from the Bureau of Internal Revenue.

ManPower
Functional Organizational Chart
FINANCIAL PLAN
Total Project Cost
₱2,261,580 (Funding over the next five years).
List of Assumptions

Food License 20, 200 (5 years validity)

Ingredients 7, 545 (Per week)

Decorating Tools 5, 030 (Approx.)

Facilities and Equipment (Approx.)

Refrigerator 71,433
Ovens 101,833
Cupcakes Racks and Shelves 54,329

Packaging 15, 091 (Approx.)

Salary of Employees (Five Person) 10,000 (Monthly) x 5

= 50,000

Rent and Utilities 140,855

TOTAL ₱452,316 (Yearly)

Just Baked, Cupcakes! will focus on equity investment wherein a particular

number of shares of a business’ funds are purchased, the owner is entitled to
compensation based on his ownership percentage. In other terms, it is a transaction in
which an individual or an organization invests money to become a shareholder in a
private or public company.
The initial investment of ₱452,316 is provided by the proprietors. Based on the
list of assumptions above, funds will be used for food license, ingredients, decorating
tools, facilities & equipment, packaging, salary of employees, and rent & utilities. While
there are no investors, all the aforementioned bills will be covered by the owners’ funds.
Once Just Baked, Cupcakes! became known by the target consumers, the
owners, along with the future investors believe that the business will be funded by its
own money from operations after the initial phase of the business.