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  • Network Marketing: Strategic Plan

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    jackng81
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    The document outlines several marketing plans and strategies to generate sales revenue, including plans for mooncake sales during the Mid-Autumn Festival period from August 1st to September 30th 2021. It proposes digital advertising campaigns on platforms like Facebook, Instagram, YouTube and the company website to promote product combos, mooncakes and birthday/event packages. Metrics like sales targets and advertising expenses are estimated to project campaign profits. The overall goal is to boost brand awareness and sales through these festive and all-year marketing initiatives.

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    The document outlines several marketing plans and strategies to generate sales revenue, including plans for mooncake sales during the Mid-Autumn Festival period from August 1st to September 30th 2021. It proposes digital advertising campaigns on platforms like Facebook, Instagram, YouTube and the company website to promote product combos, mooncakes and birthday/event packages. Metrics like sales targets and advertising expenses are estimated to project campaign profits. The overall goal is to boost brand awareness and sales through these festive and all-year marketing initiatives.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views10 pages

    Network Marketing: Strategic Plan

    Uploaded by

    jackng81
    The document outlines several marketing plans and strategies to generate sales revenue, including plans for mooncake sales during the Mid-Autumn Festival period from August 1st to September 30th 2021. It proposes digital advertising campaigns on platforms like Facebook, Instagram, YouTube and the company website to promote product combos, mooncakes and birthday/event packages. Metrics like sales targets and advertising expenses are estimated to project campaign profits. The overall goal is to boost brand awareness and sales through these festive and all-year marketing initiatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    招兵买马

    招兵买马
    Network Marketing Strategic Plan 2021

    Objective : Brand Awareness & Generate Sales Revenue


    ARTWORK SAMPLE
    PUBLISHING PLATFORM

    Digital Duration KPI Targeting


    Above the Line

    -2 weeks / once -3month (100 agents) -Age 18-28


    Facebook (Album) buy ads
    -All year long -6month (400 agents) -Cheras, Puchong ,Damansara
    Instagram (Visual)
    -3 month redesign visual -9month (700 agents) -M & W
    Website (Visual)
    -12month (1100 agents)
    Group (Visual)
    3rd Party Platform (Visual)
    Whatsapp Group (Visual)
    BIRTHDAY/EVENT

    MARKETING PLAN (BIRTHDAY/EVENT)


    Quarterly Strategic Business Meeting 2021/2022

    Objective : Generate Sales Revenue


    3 STEP to surprise your love ones

    ORDERING DELIVERY SURPRISE


    MOONCAKE

    MARKETING PLAN (MOONCAKE)


    Quarterly Strategic Business Meeting 2021/2022

    Objective : Generate Sales Revenue


    Campaign Period : 1/8/2021 - 30/9/2021

    Yearly Festive 21 Sep Mooncake Fest

    Event / Program Publishing

    MOONCAKE Digital
    Above the Line

    优惠 (1/8/2021-15/8/2021) 优惠二 (8/8/21-21/9/21)


    月圆疯高大促销之早起鸟儿有月饼吃 月圆疯高大促销之买多送多
    Crazy Mooncake Sales -Early Bird Gila Moon Sales - buy more sapu more Facebook (Album) Sales
    Instagram (Visual) branding / sales
    买 买好好吃食品RM250 以上 送 免运 + 月饼一粒 + 好好吃食品
    一盒99.6 送 糯米鸡 +叉烧包 Tiktok (Video) viral branding
    两盒199.2 送 免运+ 黄酒鸡
    三盒 298.8 送 免运 + 黄酒鸡 + 佛跳墙+月饼一粒
    Youtube (Video) branding / conversion sales
    五盒 498 送 免运 + 黄酒鸡x3 + 佛跳墙x 2 + 月饼一粒 Website (Product) Menu /Sales
    八盒 796.8 送 免运 + 帝王蟹600g-800g + 黄酒鸡x3 + 佛跳
    墙x4+月饼一粒

    早买早优惠！！送完为止！

    HAOHAOCHI.MY
    想要好好吃，想到好好吃
    Expense & Income assumption

    Item Target to Sell Expenses Income/Sales Campaign Profit Actual Profit

    Mooncake Targeting ads 300 X 99.6 3,000 29,880 26,800

    Facebook (Album) Sales 50,000 5,000 50,000 45,000

    Instagram (Visual) branding / sales 30,000 3,000 30,000 27,000

    Youtube (Video) branding / conversion sales 10,000 1000 10,000 9,000

    Website (Product) Menu /Sales 50,000 2,000 50,000 48,000

    RM14,000 RM169,880 RM155,800

    *above is the assumption for christmas campaign HAOHAOCHI.MY


    *actual profit must calculate including product actual price 想要好好吃，想到好好吃
    主打食品 COMBO

    TARGETING ADS (主打食品)


    Combo Sales Strategic Plan 2021/2022

    Objective : Generate Sales Revenue

    HAOHAOCHI.MY
    想要好好吃，想到好好吃
    PUBLISHING PLATFORM

    Digital Duration KPI Targeting


    Above the Line

    -3 weeks -3 week (200 orders)


    FB
    Facebook (Album) buy ads -Age 25-50
    -2 time per year -Cheras, Puchong ,Damansara
    Instagram (Visual) -M & W
    -1 year redesign visual
    Website (Visual)
    Group (Visual) INSTA
    3rd Party Platform (Visual) -Age 21-40
    Whatsapp Group (Visual) -Cheras, Puchong ,Damansara
    -M & W

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