Tres Ma’Rice Retailing

FEASIBILITY STUDY
September 28, 2021

Submitted by:

Agustin, Ma. Cristina V.

Cadelina, Leomar
Collado, Leynard D.V
Duque, Antonio III F.
Morden, Reselle M.
Plana, Krizzelle

Submitted to:

Sir Angelo Paolo Acosta

 Instructor
III. PROJECT BACKGROUND

3.1 Project Proponent

The proponents of Tres Ma'Rice are as follows: Krizzelle Plana, Reselle Morden

and Ma. Cristina Agustin, who are all graduates of Bachelor of Science in Business

Administration major in Financial Management at Core Gateway College Inc. All of the

owners decided that ownership should be distributed equally, at a rate of 33.3 percent

each. All proponents have promised to evenly share any earnings, liabilities or losses.

Table 1. Proponents Personal Information

NAME ADDRESS NATIONALITY OWNERSHIP

Morden, Reselle San Jose City, Filipino 33.3 %

M. Nueva

Ecija

Agustin, Ma. San Jose City, Filipino 33.3 %

Cristina V. Nueva

Ecija

Plana, Krizzelle San Jose City, Filipino 33.3 %

Nueva

Ecija

TOTAL 100 %
3.2 Proposed Name of the Business

A business name is also the foundation of trademark design, which can be of

significant value if you ever want to franchise or sell your business. Some people may

think the business model is more important than the name, but a good business name

certainly can't hurt your prospects. If a business owners want customers to be able to

find them, talk about their business and recommend them, they need a business name,

which should define who they are, identify what they sell and help to impress buyers.

Tres Ma'Rice is our proposed business name because our group has three women.

It represents that the three of them are in charge of the business. And it is derived from

the familiar word of the Filipinos for the woman Maria's and the word Tres Maria's is

also used in many words. We thought of this because we know it will be more

recognizable immediately because of the name of our business which is very familiar to

people because it will brand our name when they buy our product because our business

name is popular. One of the most important things in human life is our business Bigas

(rice) because it is the main food of the Filipinos and is known as the country of the

Philippines as a producer of rice. Combined the word Tres Maria's and our bigas business

which in English is rice that is why it became Tres Ma'Rice.

3.3 Type of Business Organization

Tres Ma’Rice business type of organization is general partnership. A general

partnership is the shared ownership of a business by two or more people. Like a sole

proprietorship, there is no legal separation between the business and the individual

partners. A general partnership allows each partner to act independently, pool resources,

avoid high startup costs, and avoid large amounts of formalities. However, the partners

must be able to accept potentially unequal contributions of time and resources, fully trust

the business judgment of every other partner, and be willing to take on the risk of being

fully and personally responsible for the business’s debts and liabilities. Also, each person

should bear in mind that there is no default structure for resolution of partner conflicts.

That is, no one individual’s decisions govern any of the other partners unless a

customized partnership agreement says so. As shown in table 1, there are three general

partners inside the business organization, and the percentages of share are divided equally

with 33.3 percent. The owners decided to form a general partnership because it

is simpler, cheaper, and requires less paperwork than forming a corporation and they will

have equal rights in all aspects of their business.

Table 2. Ownership Type

GENERAL PARTNERS PERCENTAGE

Morden, Reselle M. 33. 3 %

Agustin, Ma. Cristina V. 33. 3 %

Plana, Krizzelle 33. 3 %

TOTAL 100 %

3.4 Location of the Business

The Tres Ma’Rice is located at Maharlika Highway Barangay Abar 1st, San Jose

City Nueva Ecija. The location is along the highway near a bakery, Petron Gasoline

Station and Christian Village that gives accessibility to people. It is a perfect place for

rice retailing business because other than Tres Ma’Rice, there is no rice retailing business

exists in the area. Owners have decided to put the business outside the city proper since

there will be less competition in the market that can lead to business’ growth. With the

strategic location to establish the business, there will be a higher percentage that people

living and near the area would patronize the Tres Ma’Rice products.

To Gracious Shepherd Tres Bakery

Barangay Abar 1st San Jose City
Nueva Ecija School
Caltex Ma’Rice
Building

Maharlika Highway
To San Roque St. To Christian Ville

Petron

Figure 1. Location of the Business

3.5 Background of the Industry

Tres Ma’Rice is a rice retailing business under the regulation of National Food

Authority (NFA) particularly in charge on supplying the community’s food essential.

Rice is a staple food in the Philippines. Thus, Tres Ma’Rice wanted to provide the local

demand through retail and wholesale industry. For many Filipino, rice is served in dining

table every meal and without a doubt, rice continued to be an important food crop over

the years. More than a staple food in our country, rice symbolizes prosperity and good

luck. Thus, it is highly valued by our countrymen and the market.

 Nueva Ecija is acknowledged as the Rice Granary of the Philippines since 1920’s

and has been known on its contribution in agricultural production over rice yield in the

country. According to Philippine Statistics Authority, volume of rice production in

Central Luzon by second quarter of the year 2020 hold first place with 26.7 percent and

province of Nueva Ecija is said as the top contributor.

3.6 History of the Company

Tres Ma’Rice was established 10 years ago, it started as a small retail business

located in San Jose City, Nueva Ecija. Tres Ma’Rice founded to satisfy the market

demand in rice and to continue in providing high quality rice in Filipino households. As

the rice being a staple food in the Philippines, the owners grabbed the opportunity to

enter the rice retailing business. Though there is a high consumption of rice, at first, Tres

Ma’Rice faced difficulties since the competition in the market rises due to too much

business competitors in the area. However, because of continuous offering of high quality

rice at low cost, Tres Ma’Rice prospers and today, penetrating the province of Nueva

Ecija through offering a high quality rice in retail and wholesale industry.

Over the years, the rice retailing business has been founded by Ma. Cristina

Agustin, Reselle Morden and Krizzelle Plana, a graduate of Bachelor of Science in

Business Administration, the Tres Ma’Rice is soaring high in the industry. The business

has offered them opportunities to serve not only the community they are in but also in the

province where they grew up. Tres Ma’Rice is a general partnership business. Agustin,

Morden and Plana have an equal share in finance, marketing, managing and promoting

the business. In the beginning, the business is located in a small stall in San Jose City
Public Market and there is only limited manpower. However, due to perseverance and

hard work, today, Tres Ma’Rice has 15 branches around Nueva Ecija. As the business

grows, it does not only promote the product of the province but also it gives employment

to the people.

Logo

A logo is vital to a company because it attracts attention, creates a powerful first

impression, and can symbolize the entire organization or reflect the firm's mission,

vision, goals, and objectives. The logo of your business visually expresses your

company's or brand's identity, having a powerful logo can help you attract customers.

The Tres Ma’ Rice logo features three stalks of rice and a rice bowl. The main

elements are together with the text inscription “Eat the best rice from Tres Ma’ Rice”.

The palay, where the province of Nueva Ecija is known for, is a symbol of continuously

providing a staple Filipino food in every family’s dining. In addition, three stalks of rice
represents the three independent women founded the Tres Ma’ Rice standing firmly on

patronizing the product of Nueva Ecija.

The colors in Tres Ma’ Rice logo composed of: yellow, green, and white. Yellow

is a symbol of hope and positivity. Green symbolizes the environment, money, and

health. Lastly, white represents cleanliness, freshness, and simplicity.

Times New Romans font for the text inscription “Eat the best rice from” to

suggest simplicity and neatness and italized “Tres Ma ‘Rice” to characterized the

elegance and continuously growth of the business in the rice industry

Figure 2. Logo of the Company

Vision

“We want to be a successful person that is why Tres Ma'Rice are achieving the goal that

we want to be in the future”

To be the most innovative, diverse, and complementary company in all of the

industries in which we are involved. Committed to become a top seller in san Jose City,

dedicated to provide the highest quality rice at a reasonable price to its customers. As a

business owner’s, we will do everything we can to become well-known in San Jose. We

want to be recognized as more than simply a typical rice retailer seeking to make a profit

but we want to be renowned for providing a good-quality product at a reasonable price.

As a result, we have the conviction that we will not only gain, but that our target markets

will as well. We will give them the items that they deserve based on how they pay us

with cash. The products come at a reasonable cost. In a variety of ways, we want to help
our target markets. Even if we don't make a lot of money from them, we may be assured

that we are serving them with good motives.

Mission

"The Tres Ma‘Rice give a good quality of rice that will fulfill the expectations of every

customers that we had. We give a good service and affordable prices to persuade

customers"

We are dedicated to building strong bonds with our customers through good

connections, and we are always innovating to give high-quality products and services.

We are committed to ensuring a long-term and mutually beneficial connection with our

suppliers by providing them with a sustainable business. We are passionate about

providing our employees with possibilities for career growth, lifestyle improvement, and

skill development by creating a forum for them to express their ideas and abilities in a

stable and growing business. Develop our employees' skills and provide them with a

work atmosphere that represents quality as a lifestyle. We are committed to providing the

highest possible returns to our shareholders. We are dedicated to making a positive

impact in the communities in which we operate and are involved.

Goals

The Goal of our Business is to produce high quality rice here in San Jose City

Nueva Ecija; to reach our customer's standards of rice here in San Jose City Nueva Ecija;

The Goal of our Business is to provide them a small price but good and high quality of

rice and satisfy them all of our customers demand. Because we aims to reduce poverty
and hunger, improve human health and nutrition; Therefore we want our customer's

satisfaction in a way we provide them a small price but good and quality of rice.

Objectives

To provide Good Quality Rice here in San Jose City Nueva Ecija. To provide

them different prices but same quality of rice. Because every people have a different

taste, likes and they have their own preferences in terms of prices of the product so we

arrange our prices to the people with budget and without budget, because we want our

objectives to work effectively, and be professional to our customer's.

 4.1 Organizational Structure

The Tres Ma'Rice has the hierarchical type of organizational structure; this form

of organizational structure is made up of top management and various departments, with

the employees or workers of the company falling under those departments. The general

partners are the company's general managers; they actively manage and exercises control

over the company. The Operation Managers will be the one to apply the appropriate

processes and practices throughout the organization. Also, they are responsible in

Formulating strategy, boosting performance, obtaining materials and resources, and

ensuring compliance in organization.

Partners
(Top Management)

Operation
Manager

Production Financial Human Resource Marketing

Manager Manager Manager Manager

Cashier Distribution and

Sales Supervisor

Stockman Merchandiser
Delivery
 The production manager is in charge of planning and organizing

production schedules, as well as evaluating project and resource needs.

They estimate, negotiate, and agree on budgets and timeframes with clients and

management, as well as ensuring that company health and safety laws are followed.

Under the Production manager, there are Stockman and Merchandiser. The Stockman

role in the company is they are in charge of stocking items in a retail environment. They

receives and distributes merchandise around the business, displaying it according to

protocol, and routinely taking stock inventories and the Merchandiser is in charge of

everything that occurs to a product from the time it's delivered to the store until it's

picked up off the shelf by a customer. The Financial Manager, they are responsible to the

daily reports of the business, also they are the one who has responsibility to the financial

health of the organization. Under the Financial Manager, there is Cashier; they are the

one who will accept the payments of the customer.

Human Resource Management, they are in charge of leading and directing the

Human Resources department's normal operations, such as hiring and interviewing

employees, benefits and leave. The Marketing Managers, they are responsible for

managing the company's marketing initiatives. Under the Marketing managers there is

Distribution and Sales Supervisor. Distribution team is responsible for coordinating

material deliveries in accordance with corporate standards and client requests. The sales

supervisor is the one who will comprehend client demands and offer solutions and
support, as well as monitor and track the progress of products sent. Under the

Distribution and Sales Supervisor there is Delivery team, their duties is to  deliver the

product to the customers at the right time.

4.2 Management Principle

 Division of Work

Every employee has their own areas of specialization. This principle is based on

the idea that if employees are given a specialized task to complete, they will

become more skilled and efficient at it than if they were given a broader range of

tasks. As a result, a process in which everyone plays a certain job will be efficient.

 Authority and Responsibility

The principle of management authority is examined in this premise. It examines

the role of authority in ensuring that managerial orders are followed out.

Managers would be unable to complete tasks if they lacked authority. Managers

should exercise their power in a responsible and ethical manner. To ensure

considerable labor productivity, management will delegate control to a proper

authority who will give commands and orders to its subordinates.

 Discipline

This principle refers to the fact that an organization's effectiveness depends on its

ability to maintain discipline. Organizational beliefs, regulations, and structures

must all be followed. Managers must create a culture of mutual respect and

incentive in order to have disciplined employees.

 Unity of Command
 Within an organization, there should be a clear chain of command. An employee

should be able to identify whose orders he or she should follow.

 Unity of Direction

Work should be organized so that employees are working together toward a

common goal or target, using a common method or procedure. Each of the

employee’s tasks must be consistent and related to the company’s goals.

 Remuneration

Employees should be paid a suitable rate for the work they do in order to motivate

them and to be fair to them. A company that underpays its employees will have a

difficult time attracting qualified and enthusiastic employees.

 The Degree of Centralization

This principle concerns whether choices should be made centrally from the top

down or democratically from the bottom up. For different types of decisions,

different decision-making techniques are acceptable.

 Order

This has to do with the efficient utilization of resources and the systematic

deployment of those resources. Employees must have the appropriate resources at

their disposal in order to function successfully.

 Equity
 Managers should treat their subordinates with integrity. Almost every modern

firm will have a written set of rules and procedures that detail exactly what is

expected of employees at all levels.

 Stability of Tenure Personnel

A low worker turnover rate is regarded as desirable inside an organization. This is

due to the advantages of having experienced employees and the time and money

required to teach new ones. Any employee vacancies that arise should be filled in

a clear and effective manner. The service delivered within the organization should

be on par with the deployment and management of staff.

 Initiative

Employees that have an input as to how to best do their job are likely to feel more

motivated and respected. Many organizations place a great deal of emphasis on

listening to the concerns of staff. Employees should be encouraged to express

ideas by the management.

 Spirit de Corps

Maintaining a high level of morale and team spirit is critical to running the most

productive business possible. Employees that are happy and motivated are

significantly more likely to be productive and absent. Spirit de Corps means

employee involvement and devotion to the management.

4.3 Leadership and Management Style

Connecting daily tasks to business objectives

In Tres Ma'Rice the most important thing that they do is to make sure that the

team is aware to know that the main goal is to become successful. They need to
 connect to their team or worker that the hard work is the key to become

successful. Even they are not the owner of the business. If they are become

successful, all the team has benefits to give because this is for all the hard work

that they do in the business.

4.4 Manpower Requirements

The table illustrates the job description and specification of the administrative

personnel who will work for Tres Ma’Rice Retailing.

Table3. Job Analysis

POSITION JOB DESCRIPTION JOB SPECIFICATION

Operations Manager  In charge with daily  Bachelor degree

operation of rice holder of any

retailing business business course

 Directing and  At least 2 years of

monitoring all experience in the

departments same field

 Responsible on  Female or Male

reporting the over-all (preferably 25-35

performance of the years old)

business to the top

management
Marketing Manager  Responsible for  Graduate of BS

making strategic Marketing

plans for the growth Management

of sales.  Have good

 In charge with credentials on studies

directing the  No work experience

distribution and sales needed.

team.  Female or Male

(preferably 25-35

years old)

Human Resource Manager  Responsible for  Graduate of BS

hiring and Human Resource

interviewing Management

applicants  Have good

 Managing the human credentials on

resources efficiently leadership

and effectively  No work experience

needed

 Female or Male

(preferably 25-35

years old)

Financial Manager  In charge on  Graduate of BS

preparing activity Financial

 and financial reports. Management

 Making sure that  Possesses strong and

financial legal strict work ethics

requirements are  Competency in

met. Microsoft

 Responsible for the applications.

monitoring and  Excellent ability on

finalizing all problem solving

financial decisions.  Can work under

pressure.

 At least 2 years of

experience of

financial institutions.

 Female or Male

(preferably 25-35

years old)

Production Manager  Maintains the  Graduate of BS

workflow by Agriculture

monitoring the  Good leadership

process. skills

 Responsible for  Competency in

checking the quality Microsoft

of rice applications.
  Assigned on  Female or Male

inventory of rice (preferably 25-35

acquired. years old)

Distribution and Sales  Manage warehouse  Graduate of any

Supervisor activities business course

 Develops plans and  Have good

strategies to get credentials on studies

quota every month.  At least 2 years of

 In charge of sales experience related on

growth sales and

 Supervises deliveries distribution.

 Female or Male

(preferably 25-35

years old)

Merchandiser  Responsible for the  High School

product graduate.

 Assigned on  At least 1-2 years of

submitting experience in retail

warehouse inventory or merchandising.

reports.  Must be committed

to providing

outstanding customer

service.
Stockman  Assigned on looking  At least high school

after the stockroom under graduate

or warehouse  Have work ethics

 Responsible for  Male (18-35 years

maintain the old)

stockroom’s

organization.

Cashier  In charge in daily  High school graduate

monitoring of sales  Should have positive

customer experience

with fair, friendly,

and courteous

service.

 Efficient, self-

disciplined, and

honest

 Female (18-35 years

old)

Driver  Assigned on  Should have non-

delivering the goods. professional or

professional driver’s

license.

 Positive customer
 experience with

respectful, friendly,

and courteous

attitude.

4.5 Proposed Salaries and Benefits

The table shows the salaries of all the managers and employees of Tres Ma’Rice

Retailing. The salary of stockman, merchandiser, cashier, and delivery driver are based

on the minimum wage in Region III while the salary of managers and supervisors are

based on the salary of other managers on the same small rice retailing businesses.

POSITIONS NUMBER OF DAILY WAGE MONTHLY

EMPLOYEES WAGE

Marketing 1 500 13,000

Manager

Human Resource 1 500 13,000

Manager

Financial Manager 1 500 13,000

Production 1 500 13,000

Manager
Distribution and 1 420 10,920

Sales Supervisor

Stockman 1 380 9,880

Merchandiser 1 380 9,880

Cashier 1 380 9,880

Delivery Driver 1 380 9,880

Total 9 3,940 102,440

Table4. Salary of Employees in Tres Ma’Rice

Normal Hours of Work

The ideal working hours of Tres Ma’Rice Reatailing is eight (8) hours; any work

performed ahead is considered as overtime and will be given a rightful additional

compensation.

Meal Period

Every employee is given sixty (60) minutes time to use for their regular meals and

it is not compensable as stated in Article 85 of the Labor Code of the Philippines.

Rest Period

Employees are given not less than twenty four (24) hours or a day for every six

(6) day consecutive normal work days

SSS Benefits
 Employees of Tres Ma’Rice Retailing will be assured of social protection. SSS is

a social insurance program offers to the workers in the private, professional, and informal

sectors. It is to provide the employee and beneficiaries with prompt, convenient, reliable,

and meaningful social protection services now and in the future so that you shall receive

the benefits due in times of death, disability, old-age, sickness, and maternity.

Philippine Health Insurance (PhilHealth)

The Philippine Health Insurance Corporation is the medical insurance companyof

the Philippines. Each employee is required to be contributors of this service according to

the Republic Act 7875. Members are given health and hospitalization subsidies should

they or a dependent be hospitalized.

13th Month Pay

Based on the Presidential Decree No. 851, Filipino workers are entitled to a year-

end bonus equivalent to one (1) month salary regardless the nature of their employment.

The 13th month pay is to be given no later than December 24 of every year a worker is

employed.

4.6 General Company Policies

4.7 Training Style and Method

4.8 Recruitment and Selection Process

 Partners
(Top Management)

Operation
Manager

Production Financial Human Resource Marketing

Manager Manager Manager Manager

Cashier Distribution and

Sales Supervisor

Stockman Merchandiser
Delivery
Team