TRƯỜNG ĐẠI HỌC THƯƠNG MẠI

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BÀI THẢO LUẬN

HỌC PHẦN: TIẾNG ANH CHUYÊN NGÀNH 1

TOPIC 9:
WHY IS SPORT SAID TO BE BIG BUSINESS?

Giảng viên hướng dẫn: Gv. Phan Tú Lan

Nhóm thực hiện: 9

Mã lớp HP: 2170ENTI1011

Hà Nội – 2021
 DANH SÁCH NHÓM 9

STT Tên Mã sinh Nhiệm vụ

viên

1 Trần Đồng Tiến 19D110259 The popularity and influence of sport today.

2 Nguyễn Hồng Vân 19D110088 Reasons sports is big business

3 Lê Thị Thảo Vân 19D110124 Economic benefits that sport brings to

countries (including vietnam)

4 Doãn Thị Trang 19D110050 Football is one of the sports with the largest
revenue.

5 Lê Thị Thủy Tiên 19D110121 Conclusion

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Tiên

Lê Thị Thủy Tiên

 Mục lục:
I. THE POPULARITY AND INFLUENCE OF SPORT TODAY.......................4
1. Intro .........................................................................................................4

2. The popularity and influence of sport today............................................4

3. Final thoughts...........................................................................................5
II - REASONS SPORTS IS BIG BUSINESS.......................................................5
1. Sports are an indispensable activity in life to improve health ...................6
2. Sports develop as a field of entertainmen..................................................6
3. People's interest in sports today.................................................................7

III. ECONOMIC BENEFITS THAT SPORT BRINGS TO COUNTRIES

(INCLUDING VIETNAM)...................................................................................7

1. What benefits did the economy bring?.......................................................7

2. How big of a revenue stream does it bring?..............................................7

3. Impact of the sports economy on the economy..........................................8

4. Vietnam promotes the development of the sports economy.......................8

IV. FOOTBALL IS ONE OF THE SPORTS WITH THE LARGEST REVENUE.

1. Why is football the most profitable sport?................................................8
2. The benefits that football brings to Vietnam............................................10
V. CONCLUSION............................................................................................10
1. The Future of Sports.................................................................................10

2. Sport Business Management.....................................................................10

TOPIC 9:
WHY IS SPORT SAID TO BE BIG BUSINESS?
I. THE POPULARITY AND INFLUENCE OF SPORT TODAY.

1. Intro
- Sports are all types of physical activities and games of a competitive nature,
from which there is exchange work through achivement. Today there are hundreds of
subjects organized, from those that are contested between individuals, to those where
many people participate at the same time.

- The documented history of sports goes back at least 3,000 years. In the
beginning, sports often involved the preparation for war or training as a hunter, which
explains why so many early games involved the throwing of spears, stakes, and rocks,
and sparring one-on-one with opponents.

- With the first Olympic Games in 776 BC—which included events such as foot
and chariot races, wrestling, jumping, and discus and javelin throwing—the Ancient
Greeks introduced formal sports to the world. The following by no means exhaustive
list takes a look at the beginnings and evolution of some of today's most popular
sporting pastimes.
2. The popularity and influence of sport today
2.1. The popularity of sport today
 Why is sport so popular
- The first thing is compete with other people. Competitiveness helps us to satisfy
ourselves and sport fulfills that. Sports are a way for people to express their
personality as well as their ego.
- Sport helps people maintain and improve their health and life.
- Sports is full of entertainment.
- Whether you are a player or a fan, you will feel refreshed and relaxed when
your favorite team wins a favorable result. That helps you reduce stress significantly.
 Classification of sports
- Classification of sports based on peak dynamic and static components during
competition.
+ Low static, Moderate static, High static
+ Low dynamic, Moderate dynamic, High dynamic
 There are a number of countries with a strong sports background such as: USA,
UK, Russia, France, Italy,etc. They are sports powerhouses and have a long
history of development
2.2. The influence of sport today
 Sports promote a culture of fitness.
- Sports have a significant impact on people's lives because they promote a
healthy lifestyle. People who participate in sporting events are in good health and have
the physical strength to perform well, which inspires others to adopt a fitness culture.
Sports promote a healthy and active lifestyle.
 Sports abolish social differences
- Sport is an excellent tool for bridging social divides because it treats everyone
equally. Everyone is treated equally and given equal opportunities to perform,
regardless of their financial circumstances. Regardless of their social distinctions, the
audience sits together and enjoys the game.
 Sports promotes community relations
- Sports are an excellent approach to improve community relations. Professional
athletes have a community-relations department, which means they frequently provide
services for the community's benefit. They organize campaigns and gather donations to
assist those in need.
 Sports promote positive socializing.
- Healthy sociability is beneficial to a person's mental health. When a person
participates in sporting activities, he develops a more extroverted attitude, which
allows him to build healthy interaction skills with others.
3. Final thoughts
 Sports play an important role in everyone's life, which has a significant impact
on human society. Sports can contribute to strengthen human society by
providing important possibilities for it to grow.

II - REASONS SPORTS IS BIG BUSINESS

1. Sports are an indispensable activity in life to improve health

 What are the benefits of sport?

o Weight control exercise

o Sports to prevent disease

o Mood-lifting exercise

o Sports to increase energy

o Sports for good sleep

 What does sport help people today?

In modern social life, sport is an important factor for staying healthy and serving
other interests.
Among the ways to promote health, sport is one of them. Sports are an important
factor to help people fight diseases, create flexibility, make the body more healthy....
For example, running at an increasing level can reduce the ability to exercise. risk of
heart disease in old age. For children of growing (growing) age, sports help to develop
height.
In addition to health, team sports also train players in solidarity (team spirit),
cooperation skills, .... In any team sport, the element Unity is often the most important
to win. For example, in football, players on the same team must understand each other
while passing the ball to score a goal. The weakness of football teams that are easily
exploited by the opponent is the lack of unity. So one of the ways to practice
teamwork is to play team sports.
 2. Sports develop as a field of entertainment

 What is Recreational Sports?

Recreational sport is not a new sport concept, but it is not easy to come up with a
complete concept of this sport field. Unlike other sports fields such as high-
performance sports, school sports, office sports... recreational sports are specialized
sports that are beneficial to physical health and mental health. human activities,
conducted in free time outside of human working hours. Recreational sports have a
very broad category, intertwined in the development of mass sports and high-
performance sports.

 How did recreational sports develop?

Recreational sports quickly developed strongly and in fact, not only at the level of
"entertainment" purely spontaneous, this type of sport has become an important part of
sports life. Modernism coexists with professional sports. Now, the concept of "non-
olympic sports" has become familiar to fans around the world with the system of
Committees, Federations and associations. ... and international tournaments such as:
World Games; X-Games... Also with this development, many sports that were
previously considered only entertainment have appeared in official international sports
events such as: dance sports; electronic sports (E-sports); bowling; sea sports,
mountain climbing...
3. People's interest in sports today
In general, people follow very popular sports information. The number of users
expressing interest in sports content on the Internet is 3 times higher than the rest. Out
of 4 respondents, only one person is outside the influence of sports. The sports that are
loved by users are also quite diverse from swimming, volleyball, ... to tennis. The most
prominent among them is still football with about 85% of votes from users.

III. ECONOMIC BENEFITS THAT SPORT BRINGS TO COUNTRIES

(INCLUDING VIETNAM)
1. What benefits did the economy bring?
Sports have brought a lot of benefits to the world economy and Vietnam. Bring
integration, exchange with other countries to have more opportunities to expand
development possibilities.
Because there are many opportunities for development, it has ensured a stable job
and a high income for those who work in the sports economy.
- Minimize economic losses;
- Help prepare labor resources, ensure economic growth;
 - Ensure jobs and contribute to national and local budgets.
2. How big of a revenue stream does it bring?
The ability to pay, pay for consumption and the ability to provide goods and
services in the society increases, creating sufficient conditions for the sports economy
to develop and to a certain extent, become an economic industry like Like the main
economic sectors, a business field brings jobs, high income for everyone as well as
higher revenue and profit than many other economic sectors. Earning a huge source of
income for the country
3. Impact of the sports economy on the economy
The impact of the sports economy on the Vietnamese economy is very large, and
can be divided into two forms of impact. That is:
o Direct impact: Generate revenue and increase the size of the national economy;
Create jobs and income for the society.

o Indirect impacts: Increase labor productivity; Enhance national image and

strengthen community cohesion.

4. Vietnam promotes the development of the sports economy.

This issue has also received much attention from the whole society. In fact, the
sports economy in Vietnam has existed for many years and is growing strongly,
making certain contributions to the development of the country. However, Vietnam's
sports economy is still very small. Although, some people's perception has changed a
lot but still do not see sports as a businessable industry, the provisions of the law also
need to be adjusted to suit Vietnam.
In the coming time, Vietnam needs to see the sports economy as an economic
sector like other economic sectors and must be developed with attention to match its
inherent potential.

IV. FOOTBALL IS ONE OF THE SPORTS WITH THE LARGEST REVENUE.

1. Why is football the most profitable sport?

1.1 Football is a multinational sport and also known as the king sport
- Around the 1850s, amateur football teams were established more and more, but
the fact that the universities spread their own rules made it difficult to compete in
friendly matches. That led to the establishment of The Football Association (FA for
short).
 - The first football tournament, the FA Cup, was held for teams in England in
1872. The first recorded international football match was between England and
Scotland. Thus, although football may have been around for a long time in China,
England has always been considered the cradle of modern football being popular on
the planet.
- The Fédération Internationale de Football Association (FIFA) was founded in
1904. FIFA is currently the largest football organization worldwide with more than
200 member countries. The football rules promulgated by FIFA become the most
widely applied official football law in tournaments from amateur to professional, top
notch.
- In 2001, according to a survey by FIFA, there were more than 240 million
people regularly playing football in more than 200 countries. Simple rules and
inexpensive competition equipment help this game thrive. In many countries, football
plays an important role in people's lives, is an agent to repel social evils and create a
better living environment for children. This is the most exciting sport on the planet.
- Some reasons make football become king sport: The attractiveness of football
from a scientific perspective. Simply put, when players play football, the hormone
testosterone is released and causes arousal in athletes.Therefore, watching the players
play also changes the amount of testosterone in us. Football has the most of the
following
 Is the subject with the largest play area among the subjects
 It is a sport with many famous players who are known around the world
 The subject with the most investors with the largest capital in the world
 The sport with the most followers in the world
 It is the sport with the most wealthy athletes in the world
 The sport with the largest transfer market in the world
 It is the most popular sport in the world
 It is a sport where athletes are associated with the most beautiful people
in the world.

 It is the subject with the most academies in the world

1.2 The benefits of football for the economy

- Football is a very attractive sport. Because of its attractiveness, people's love for
this sport, football has gradually become a part of the sports economy and contributes
to the economic development of a country. According to research data from the
European Commission and reputable bookmakers, sports activities contribute up to
3.7% of GDP and create 5.4% of total employment in mainland Europe. Europe is
considered the continent of top football. The most exciting matches, the strongest
teams and the best players are all born from this old continent. Therefore, the above
number is not too surprising.
 - In addition, according to studies from economists, the achievement of football
can be considered an indicator, a factor to reflect the level of economic development of
a country. This study, based on data from 135 countries for the period 1993-2010,
studies the relationship between the position of that country's football in the FIFA
rankings and two extremely important economic indicators: GDP per capita. per capita
and human development index HDI. Accordingly, football is a factor to contribute to
promoting the development of these two indicators.
.
2. The benefits that football brings to Vietnam
- Vietnamese football over the years has continuously achieved remarkable
achievements, even miracles such as the runner-up at the 2018 AFC U23
Championship, the AFF Cup champion in 2018, the 2019 SEA Games gold medal...
- With these achievements, Vietnamese football is known to more people and is
more interested by friends in Southeast Asia and Asia. This is an important channel to
contribute to promoting sports, image, country and people of Vietnam to international
friends like today. Interested in Vietnamese football, people will also be more
interested in that country.
- For businesses, football is an effective tool to promote brands and even bring
financial benefits. Through football, businesses are better known for advertising forms
from this sport. Not to mention the businesses that invest in the football industry,
earning huge profits through transfer deals. The more football develops, the higher the
value of the players.
- Or as big sports events with the focus on football are a factor to affirm
Vietnam's position, assert itself in the eyes of friends, attract tourists, and promote the
country.

V. CONCLUSION:
1. The Future of Sports

The future of sports will probably look very different from today’s sports
industry. USA Today anticipates the development of smart stadiums with hologram
displays, video walls, social media follower-based seating, and virtual reality
applications. Players will compete not only in physical spaces but also in virtual
environments.

2. Sport Business Management

Just as digital technologies are transforming many industries, the business of sport
management now leverages sales and data analytics, sponsorship development, and
brand building via merchandising and licensing. Sport business managers must have a
relevant skill set to promote future stars of sports using social media and other
avenues.
 - Develop Skills for Success

Sport business managers interact with the athletes and teams they represent in
addition to interested business parties, such as the media and affiliate sports-related
companies.
- Earn a Sport Business Management Degree

 One way to build this skill set is through a degree program that equips students
with knowledge of industry processes and experience in relevant fields — such
as business administration, marketing, health, accounting, and business
management.
 Maryville University’s online bachelor’s degree in sport business management,
for example, comprises core business courses, Rawlings sport business
management core courses, concentration-specific courses, and general electives.
The program, which offers concentrations in results-centered sales and sport
data analytics, aims to instill confidence in students preparing for a career
promoting sports and to make them excited about the possibilities of such a
career.
 Break Tradition to Excel in the Future of Sports

There has never been a more exciting time for a career in sport management. Both
established and new sports thrive, expand, and offer new ways to entertain and enthuse
fan bases. Maryville University is breaking from traditional curriculum design by
creating courses in tandem with industry leaders such as Rawlings, a sports equipment
manufacturer, and Game Face, a sport business training and consulting firm.
Partnerships with these businesses demonstrate Maryville University’s dedication to
keeping in step with the changing landscape of sports.

_The end_