Name: Maria Jeaness B.

Evarle Date: October 12, 2021

OTHER

CONTEMPORARY DEFINITIONS EXAMPLES

APPLICATIONS

• It is translation and creative PUMA released shoes with UAE Flag as

TRANSCREATION combined. their design:

• Adaptation of message from one

language to another while

maintaining the tone and emotion of

the original to engage audience in

their cultural language.

• It does not just translate, but resonates

back ovation. Source:

fusionmd.blogspot.com/2011/12/puma-

vive-controversia-en-eau.html

• It is an outstanding art to balance the Original Chinese song translated to

TRANSLATION nature of the language of origin and to English:

give new life to it in a new language.

 • For efficient international

communication, this is essential. Source:

• Primary goal: to communicate the https://www.youtube.com/watch?v=bS

began primarily as a result through 9eXS6VucU

the interpretative language.

• It is much more than translation. Real Jollibee opens new branches in US and

LOCALIZATION localized material is adjusted for Canada:

cultural details to be completely

embraced.

• It is the process to modify the product

or content to a given place or market.

• It covers local culture, regulatory Source:

measures and covers a variety of local https://www.rappler.com/business/jolli

requirements such as measurement bee-new-branches-united-states-canada

systems and currencies.

• It is making things with what is at Freestyle dancing by Carolynn Clarke:

IMPROVISATION hand.

• It is creating something out of

nothing, making it up.

• It is a process, a way of making a

thing.
Source:
www.nytimes.com/2014/07/20/nyregion/carolynn-clarke-a-
dancer-for-raiders-of-concrete-is-known-for-her-freestyle-
approach.html
 • It is a form of art that seems like it The Dinner Party by Judy Chicago:

INSTALLATION should be sculpture but has way more

parts.

• It is made of many elements that have

a relationship to each other to make

larger point or build larger story,

• It creates immersive experience that’s

Source:
quite different from what a sculpture
https://www.newyorker.com/culture/cul
can do.
ture-desk/an-overdue-celebration-for-

an-unruly-landmark-of-feminist-art

• It is the intentional copying of The Homer Scream by meowza:

APPROPRIATION pictures and things, reproducing and

rearranging them.

• It is a method employed for millennia

by artists, the development of

consumerism and spread through

mass media sources from magazines

to television gave fresh value to it

around the middle of the 20th century. Source:

• This creative technique is https://skydancingblog.com/2018/03/10

controversial since some individuals /lazy-saturday-reads-the-endless-

scream/the-homer-scream-by-meowza/
 regard appropriation as unoriginal or

stealing.

References:
Gersh-Nesic, B. (2019, July 10). What Is Appropriation Art? ThoughtCo.

https://www.thoughtco.com/appropriation-appropriation-art-183190

Hefzallah, I. M. (1970, January 1). The Art of Translation. JOHN BENJAMINS PUBLISHING

COMPANY. https://benjamins.com/catalog/babel.16.4.01hef

Kenneth. (2009, June). 10 Translation Quotes: Great Writers On The Art Of Translation.

Www.Altalang.Com/beyond-Words/10-Translation-Quotesgreat-Writers-on-the-Art-of-

Translation/. https://www.altalang.com/beyond-words/10-translation-quotesgreat-writers-

on-the-art-of-translation/

Localization. (2021). Vistatec. https://vistatec.com/services/localization/

Pop Art. (n.d.). MoMaLearning. https://www.moma.org/learn/moma_learning/themes/pop-

art/appropriation/

Grammarly check: (Installed in my MS Word)