COLLEGE OF HOSPITALITY MANAGEMENT

COURSE SYLLABUS
Course Code: EDUC. 111
Course Title: PURPOSIVE COMMUNICATION
No. of Units : 3 units Revision No. 1
Total No. of Hours: 54 Prerequisite/Co-requisite : NONE Effective Date: First Semester, SY 2022-2023
Course Description:
Purposive communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s 2013)

Purposive Communication is a three-unit course that develops student’s communicative competence and enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips
students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of
conveying messages responsibly. The knowledge, skills and insights that students gain from this course may be used in their other academic endeavors, their
chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.
Course Learning Outcomes:
KNOWLEDGE
1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills
5. Summarize the principles of academic text structure
SKILLS
6. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers
7. Create clear, coherent, and effective communication materials
8. Present ideas persuasively using appropriate language registers, tone, facial expressions and gestures
VALUES
9. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
10. Appreciate the differences of the varieties of spoken and written language
11. Adopt awareness of audience and context in presenting ideas
12. Appreciate the impact of communication on society and the world
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 COURSE LEARNING PLAN
Time Teaching & Outcomes-
CLO CLO CLO CLO CLO CLO CLO CLO CLO CLO CLO CLO
TOPICS Allot Learning Based References
1 2 3 4 5 6 7 8 9 10 11 12
ment Activities Assessments
Chapter 1.
Communication
Processes,
Principles, and Agustin (2016)
Ethics
Lesson 1.
Nature of Objective Ahmed (2018)
Lecture
Communication 3 hrs. Evaluative
Discussion
Lesson 2. Exercises
Principles of
Communication Ambida, et. al
Lesson 3. Ethics (2018)
in
Communication

6 hrs. Lecture Objective

Chapter 2. Discussion Evaluative Aquino, et. al
Communication Exercises (2018)
& Globalization
Lesson 1.
Communicating
in a Multicultural Bantugan
Setting (2019)
Lesson 2. The
Impact of
Communication Baxter, (2018)
in Society and
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the World
Lesson 3.
Characteristics
of Competent Bernales (2018)
Global
Communicator

Group Group Dapat, et.al

Chapter 3. Dynamics Presentation (2018)
Local and
Global
Communication Degeer (2003)
in Multicultural
Settings
Lesson 1.
Varieties an Diaz (2005)
Registers of
6 hrs.
Spoken and
Written
Language Lim, et.al (2019)
Lesson 2.
Varieties of
English Madrunio &
Lesson 3. Martin, (2018)
Registers of
Language
Mercado, (2018)
6 hrs. Lecture Objective
Chapter 4. Discussion Evaluative
Evaluation of Exercises
Messages and Novo, (2015)
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Images
Lesson 1.
Messages and Padilla, et.al
Images (2003)
Lesson 2.
Audience
Analysis
Lesson 3. Pearson, et.al
Critical Reading, (2011)
Listening,
Viewing

Chapter 5. Lecture Objective

Communication Discussion Evaluative Sygaco, (2018)
Aids and Exercises
Strategies
using Tools of Uychoco, et.al
Technology (2018)
Lesson 1. Types
of Visual Aids
Lesson 2. Wakat, et.al
Varied Tools for 6 hrs. (2018)
Communication
Lesson 3.
Communication Villaforte, A.,
Strategies Using et.al (2019)
Social Media
and Online
Platforms

9 hrs. Lecture Objective Zoleta, A., et.al

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Chapter 6.
Communication
in Various
Evaluative
Purposes
Exercises
Lesson 1.
Purpose of
Giving Speech
Lesson 2. Being
Discussion
an Active
3 – minute
Listener
Video
Lesson 3. All
Presentation
About Voice
of Prepared
Lesson 4.
Speech
Preparing and
Giving a Talk
(2018)
9 hrs. Lecture Varied
Chapter 7. Discussion Written
Communication Outputs
for Work (Worksheets)
https://
Purposes
www.le.ac.uk/
Lesson 1. Resume
oerresources/
Workplace
ssds/
Communication Application
presentationskill
Lesson 2. Letter
s/
Effective Oral
psge__57.htm(n
and Written
.d.)
Communication
in the
Workplace
https://
Lesson 3.
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Common Work www.bizfluent.c
Communication om/info-
Materials 8463781-kinds-
modern-
Chapter 8. technology.html
Communication
for Academic
Purposes 9 hrs. https://
Lesson 1. degree.astate.e
Academic Lecture Varied du/articles/
Writing: Discussion Written undergraduate-
Definitions and Outputs studies/3-main-
Principles (Worksheets) types-of-
Lesson 2. communication-
Paraphrasing
Developing a aspx.
Research Study
Lesson 3. Evaluation on
Finding and a Research https://
Evaluating Paper www.universalcl
Sources ass.com/
Lesson 4. articles/
Citing, business/
Paraphrasing communication/-
and Referencing studies/be-a-
competent-
communicator.ht
m#:~:text=Com
munication
%20Competenc
e
%20Component
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 s,and
%20discuss
%20each%2C
%20in%20turn.

https://
sumankher.com/
2016/03/20/8-
tips-for-better-
communication..
on-social-media/

References
8 Practical Tips for Effective Communication on Social Media. Retrieved from:
https://sumankher.com/2016/03/20/8-tips-for-better-communication-on-social-media/
Agustin M. (2016). Chapter II. Review of related literature and studies. Retrieved from:
https://thesisbook.readthedocs.io/en/latest/Chapter%2011.html

Ahmed, A (2018) The Effect of Globalization on Global Communication. Retrieved from

https://bizfluent.com/info-8232542-effects-globalization-global-communication.html
Ambida, R. et.al (2019) Purposive Communication. Quezon City: C & E Publishing, Inc. ISBN: 978-971-98-1102-2. PP. 59-60

Aquino, A., de Guzman, A., Quioyo, M. (2018). Purposive Communication for the 21st Century Learners. Malabon City: Jodeh Publishing. ISBN: 978-95653-8-7

Bantugan, R. Dela Rosa, Z., Dela Vega, M., Enriquez, D. A., Fontillas, L., Quintos, S., & Ronquillos, C., (2019). Purposive Communication. St. Andrew Publishing
House

Baxter, b. (2018). The Impact of Globalization on Communication & Education. Retrieved from
https://medium.com/highvibe-network/the-impact-of-globalization-on-communication-education-ready-67524c55cfc2
Be a Competent Communicator. Retrieved From
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 https://www.universalclass.com/articles/business/communication-studies/be-a-competent-communicator.htm#:~:text=Communiation%20Competence
%20Components,and%20discuss%20each%20in%20turn.

Bernales, R., Balon, W. & Biligan, R. J. (2018). Purposive Communication in Local and Global Cntexts. Malabon City: Mutya Publishing House Inc.

Dapat, Rizal. et.al (2018). Essence and Essentials of Purposive Communication in the 21st Century. Mandaluyong City: BOOKS ATBP. PUBLISHING CORP. ISBN:
978-621-409-109-6. Pp. 34-35

Degeer, S. (2003) Analyzing your audience. Retrieved from

https://department.monm.edu/cata/mcgaan/classes/cata339/audience-analysis101.htm

Diaz, Rafaela H. (2005). Speech and Oral Communication for College Students. National Bookstore. Mandaluyong City

Different Types of Visual Aids. Retrieved from:

https://www.le.ac.uk/oerresources/ssds/presentationskills/page_57.htm(n.d.)

Lim, JM et.al (2019) A Course Module for Purposive Communication. Sampaloc, Manila: Rex Bookstore Inc. ISBN: 978-62104-0127-1. P. 11

Madrunio, M. & Martin, ls. (2018). Purposive Communication Using English in Multilingual Contexts. C & E Publishing Inc.

Mercado, E. (2018). Purposive Commnication. Malabon City: Kimcyvile Publications. ISBN: 978-621-8122-06-2

Novo, A. (2015). The Hallmarks of a Good Speaker. Quezon City: Great Books Trading. ISBN: M978-971-9645-04-7

Padilla, M. et.al (2003) Speech for Effective Communication. Trinitas Publishing, Inc.

Pearson, J. et.al (2011) Human Communication Fourth Ed. New York: McGraw-Hill. (pp 5-24)

Picincu, A., (2018, October 27). Kinds of Modern Technology. Retrieved from:
https://www.bizfluent.com/info-8463781-kinds-modern-technology.html

SyGaco, S., (2018). Principles and Competencies in Purposive Communication. Quezon City: Great Books Trading. ISBN: 978-971-9645-54-2

Three Main Types of Communication. (September 26, 2016). Retrieved from

https://degree.astate.edu/articles/undergraduate-studies/3-main-types-of-communication-aspx.

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Uychoco, et.al (2018). Communication for Society: Purposive Communication. Sampaloc, Manila: Rex Book Store, Inc. ISBN: 978-971-23-8668-8 pp.15-21

Wakat, G., et.al (2018). Purposive Communication. Quezon City, Manila: Lorimar Publishing, Inc. ISBN: 978-621-406-156-3. Pp 12-13

World Health Organization (2020). Protecting yourself and your loved ones #coronavirus is simple. An infographic.

Villaforte, A., et.al (2019). Instructional Material in Purposive Communication. English in Multimodal Context. Plaridel, Bulacan: St. Andrew Publishing House. ISBN:
978-971-014-582-9

Zoleta, A., et.al (2018). Purposive Communication. Manila: Mindshapers Co., Inc. ISBN: 978-621-406-156-3

https://observer-reporter.com/columns/joetuscano/the-new-normal-could-mark-end-of-the-shakes/article_5b52243c-8625-11ea-a916-97e3269b347a.html

https://cudoo.com/blog/different-varieties-of-english-languae/

https://www.thoughtco.com/american-english-ame-1688982

[Meeting Minutes Templates and Examples]. (nd). Retrieved from https://notejoy.com/resources/meeting-minutes-template.

[Writing an Application Letter]. (nd). Retrieved from https://write.siu.edu/_common/documents/handouts/writing-an-application-letter.pdf.

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