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Inbound 5522970588644586667
Inbound 5522970588644586667
PLAN)
Duplex Pen
DUPLEX PEN
Antipolo City
In partial fulfillment
Entrepreneurship
By:
Tin-tin Padero
I. INTRODUCTION
Everyone knows that ballpoint pens are essential, almost everyone is using
ballpens, be they teachers, other workers, and especially the students. The ballpen is the
witness to students’ hardwork, whenever they take down notes, doing written assignments or
homework, and other school works. According to the PEN shop, 2022. One of the
disadvantages of a pen is that you cannot erase any mistakes, unlike pencils. As a student,
often they get into situations where they write errors on their papers, and since pens aren’t easy
to erase like pencils, people sometimes just brush it off with their pens, which only makes the
paper look ugly. And when correction pens/tapes were invented, erasing errors became much
easier, but even with that, people still encounter problems, such as misplacing their correction
tapes/pens, and forgetting where they put it. And more specifically, because pens and
correction pens are two different products separated from each other, sometimes students only
manage to buy pens, and forget about correction pens, or that they can’t afford to spend money
The birth of correction pens/tapes has made the use of pens much easier, but what if
there is something that can make it much easier? With our innovated product, all issues with
existing pens will be solved, because our product is built differently to those existing pens, as it
is a combination of two products, which is a pen and correction pen. The structure of our
proposed innovative pen has its own uniqueness, while it is a normal pen with a normal ink, its
bottom part however, is attached with a correction pen, the correction pen is placed from the
pen’s bottom to a length of ½ inch. Due to this, the ink inside is smaller than normal. But it
doesn’t make our product disadvantageous because the ink is refillable. And according to
treehugger, (2022). When compared to a traditional disposable plastic pen, refillable pens
reduce waste by about 50%. Meanwhile, Zenpop(2023) stated that, when you’re using an
expensive pen, a refill is a cheaper way of extending its life span. Also, it’s simply wasteful to
keep throwing away pen cases; refilling the ink is better for the environment. According to
Jetpens (2020), refills offer a cheap and easy way to restore your pen to its original glory. And
even when the correction pen has small space, it is still enough to sustain a good duration of
usage.
Through our product, duplex pen, the other workers, especially students, it will help
those who frequently make mistakes in their writing, mainly due to the dual purpose of this pen.
And our “duplex pen” is very reasonably priced while still being of great quality. It has many
advantages that other existing pens does not have, its refillable pen ink save waste as it doesn’t
have to be thrown out after the first use. You can save money by using this pen with refillable
ink and a correction pen attached to it. With this you may just refill your current pen rather than
constantly buying new ones. People can use this without worrying even if they make mistakes in
their writing. According to Garvey’s office products, 2018. Most correction tapes are geared
towards correcting 12-point fonts. Anything bigger and you will have to make several passes to
cover your mistake. Meanwhile it also stated that with correction pens, you’ll have the ability to
cover more mistakes as you can brush and thin the correctional fluid as needed. Secondly, you
aren’t restricted to any size. You can disperse the liquid to cover up small and large mistakes.
Therefore, our product will have a correction pen instead of a tape, it also includes a personally
made correction ink to make sure that the effectiveness is well done, which makes it very
convenient. With this product, people don’t necessarily have to buy a separate correction pen, it
switch between writing and correcting errors without the need for separate tools. It's useful for
notetaking, editing documents, or making revisions in one go. Our innovative product not only
makes the writing and editing process efficient but also reduces waste by combining two
commonly used writing tools into one, contributing to an eco-friendlier and sustainable writing
experience. Its ergonomic design ensures comfort during extended writing sessions, and the
fused correction pen ensures that mistakes can be quickly and neatly addressed without the
Since then, students and office workers struggle when they make a mistake during
writing and don't have a correction tool. As a result, they often have to start their papers over.
Another problem is that, with a lot of items in their bags, they can't find or may forget where they
put their ballpen or correction tool. With these concerns in mind, our company conceptualized a
product that addresses all of these issues. The Duplex Pen's purpose is not only about
conveniently switching between writing and erasing in one go but also being a compact product
that is much easier to carry. Second, users won't have to worry about their ballpen and
correction tool going missing. Additionally, it's much more cost-effective than purchasing two
separate products.
VISION
The company's vision is to become widely recognized for our products that meet
people's needs. We aspire to revolutionize the way people write and edit, making it a convenient
and eco-friendly process. We envision a world where mistakes don't hinder progress, where
individuals can effortlessly switch between writing and correcting with a single tool. A future
responsibility in writing, ultimately simplifying lives and reducing waste for the betterment of both
MISSION
two-in-one pens that are easy to carry. We are dedicated to making the process of writing and
correcting mistakes easier, faster, and more efficient for our customers. Furthermore, we aim to
provide our customers with access to more affordable and eco-friendly writing tools.
For Customer
To let customers, enjoy their enhanced writing experience and provide them with high-
quality writing instruments, a reliable and convenient tool that meets their needs.
For Employees
their full potential through personal and professional growth, learning opportunities, recognition,
and work-life balance. We aim to build a diverse and talented workforce with equal
The company believes that to make our product “Duplex Pen” an outstanding product, all
employees must treat each other with the same warmth, friendliness, and sincerity. In every
engagement we must act with the highest level of integrity. We also look for new methods to
deliver exceptional service, to adapt to the dynamic market or changes that happening to the
CORE VALUES
Integrity: We strive to act ethically by doing the right thing. Our company will strongly be
supporting intellectual honesty and reliability. We ensure that all our claims about our product is
true and we always take responsibility if our product “Duplex pen” will not meet our customer
satisfaction.
Humility: We aspire to be open minded company when given constructive feedback from our
customer, we graciously acknowledge, reflect, and considering how we make our product
better.
ideas with them to create and deliver better products and meet our customer satisfaction.
Customer Focus: We prioritize our customer’s needs and wants, specially the feedback that
our customer given by reflecting the opinion of our customer and use it to improve more our
Passion for Excellence: We commit ourselves to strive to be prominent by improving our result
increase productivity throughout our business to always provide our best effort and to improve
more.
PRINCIPLES
believe that living and upholding these principles will enable us to achieve success.
Social Responsibility: Our company is committed to ensuring the safety and satisfaction of our
customers and the general public. We strive to act in a manner that demonstrate the concerns
Transparency: Our company believes that strong connection/relationship are built through
regular feedback, honesty, respect, and open communication. To establish relationship and
Sustainability: Our company seeks to maintain the process and continually provide low cost
yet quality product that can satisfy customers. We aim to make every effort to avoid gaining
Innovation: Our company is dedicating in ensuring the safety and satisfaction of our customers
by implementing appropriate process and practices throughout the manufacturing process. The
company strictly prohibits practices that jeopardized the integrity and trustworthiness of
responsible innovation.
CODE OF ETHICS
The company is committed to conducting business with highest standards. All involved
in the organization are to act professionally and be ethical in any business commerce with the
guidelines of business code ethics. Also this section will contain the policy per department per
Fairness: We commit to treating all employees, customers, and stakeholders with fairness,
ensuring equal opportunities and fair practices in all aspects of our business operations. This
Justice: The company strive to maintain impartiality and integrity, ensuring that decisions are
We provide accurate and timely information to our employees, customers, and stakeholders,
ensuring that they have access to the necessary information to make informed decisions. We
hold ourselves accountable and willingly share information on our performance, goals, and
practices.
resources entrusted to us. We commit to implementing sustainable practices and promoting the
GENERAL HR POLICY:
The purpose of these rules and regulations is for guiding the employees towards their
behavior and how they must act, these codes of conduct can assist how to facilitate in a
Employees break polices: All employees are given to have a 30-minute break during their 8-
hour shift, and employees also have two 15-minute break whenever they want. These breaks
are given to the employees to have time to rest themselves from working continuously inside the
workplace. All employees are required to have a break each day of their shift, if they want to
extend or if the employee have an emergency he/she may ask to his superior about it.
Dress Code: Having a proper dress code inside a company also reflects the company wanted
to portray. The company will stablish a two dress codes for the company. For Marketing and
Financing employee, the company allowed them to wear proper attire or formal attire for working
place whatever they want. For Operating employees, they are required to wear PPE for their
safety while working. All employees are prohibited from wearing clothes that not appropriate in
Use of Technology: Al employees are not permitted to use any form of technology inside the
company because it may cause distraction around the working place but all employees are
permitted to use technology outside the working place and if the employee have emergency
Anti-Sexual Harassment: There is no room in the company for any kind of harassment. The
Any kind of harassment and misbehavior is not tolerated by the company. All are
accountable for their misbehavior action accompanied by the designated consequences. This is
The purpose of these policies is to provide guidelines for generating financial desire and
goal, making a financial decision, reporting the company’s (Duplex pen) financial position, and
Financial Responsibilities: The VP of finance or the Chief Financial officer (CFO) or Head of
finance, is in charge of more day-to-day operations, managing the financial status, such as
Budgeting and company funds. To ensure the exact records of accounts, financial objectives
basis in compliance with generally. Accepted Financial(“GAAP”) in accordance with this, the
Prepared and compiled by the head of finance or vice president of finance in a format
The Statement shall subsequently be reviewed by the company chief executive officers
Planning and Budgeting: To ensure that the company’s intended plan and operations limit to
the risk of financial concern and are consistent with the long-term organizational goals; the
Present an annual operating and capital budget to the finance committee in time for
The finance committee must then evaluate and approve the recommended fiscal year
Budget revenues, expenditures, and cash flows before submitting it to the board of
The budget shall include monthly income and expenditure forecast. While a cash flow
General Financial Goals and Plans: To ensure the company’s continued growth and
profitability, the Chief executive office and head of finance or VP to finance with finance
committee shall:
Ensure that the company has enough reserves in its bank account or in its investment to
cover any expenses that may arise if the company’s income stream is reduced but
Investment Policy: If the company has additional cash on hand. The corporation shall:
Invests its cash holdings in a way that ensures money is available for its intended
While the company’s CEO, the vice president of finance, with the finance committee’s
oversight, should assess and determine the overall investment strategy for all funds.
Furthermore, the Finance Director or Chief Finance officer may only invest in an
Debt Management Policy: In order to ensure that all debt is issued properly and cost
Set detailed standards for the insurance and management of all firm financing.
Adherence to the policy is critical to ensuring that the finance committee maintains an
adequate debt position and protects the credit quality of its obligations.
Pricing Policy: The pricing strategy that we establish is based on competitors, our product
value (if it’s worth buying), and on cost. If our pricing strategy is possible, and affordable to
Value-Based: We develop the price based on value-based pricing, if the product is worth
buying. We also consider the customers' reviews of how valuable our product is and how they
Competition pricing: We set the price based on what other companies can’t offer. Our
competitive approach to pricing is not just because we crave competition, but it will be to provide
Cost-plus: We just add 30% percent to the product cost which is for us predetermined by the
product quality and its cost. We make sure that the cost and margin are filled fairly with us and
Dynamic Pricing: Our company will create promotion without neglecting our audience rights
and committing ourselves to providing the true information to avoid misleading the customers.
The main purpose of these rules and regulations is for the safety and precautions of the
employees and in the market on how they will operate in providing their customers goods.
Operating policy Is the guidelines to ensure the safety and health of the employees while
Health and Safety Policy: Protecting our employees' priority for the people-involved health and
safety. It includes the safety procedure, consultations for safety practices, committees for
emergencies. We implement to sanitize/clean our place everyday operation. We also make sure
that we wash well and dry our hands by the use of clean towel before and after handling the
materials that we used. It is to prevent germs, fluids/some clutter and dangerous effects.
All employees need to know the safety and precautions policy for their work area, to
avoid any incidents and health issues in the company’s operations and while providing goods.
The company general policy per department in organization is encourages for everyone
to make a righteous decision for every one another, to think of the people that surrounds them
CEO or President
Job Description: The CEO or President is in charge of the company’s general operation,
including management, monitoring, and evaluation. The CEO shall give direction and guidance
to the team as it develops and implements its strategic plan. The CEO or President shall have
responsibility for communicating the organization, management teams, company operation, and
This comprises:
Create and put into action the company’s strategic plan and objective.
Make sure all legal, ethical, and regulatory requirements are met.
expansion.
Job Description: The VP for Operation and Production shall be responsible for all product
development and manufacturing activities in the company. All aspects of the marketing of
products, from branding to pricing, must also be taken into account by VP for Operational and
Production.
This comprises:
Meets with and reports to the CEO about the company’s daily operation,
Operational Staff
Name: Tungol
Job Description: Operational Staff are responsible for the day-to-day operation of a business
and ensures that all business activities are followed and that policies, procedures, and rules are
followed.
This Comprises:
Operational.
Operational Staff
Job Description: Operational Staff are responsible for the day-to-day operation of a business
and ensures that all business activities are followed and that policies, procedures, and rules are
followed.
This Comprises:
Operational.
Name: Maja
Job Description: The CFO or VP for Finance are the one who supervise the financial status of
the company. Oversee the financial flow of the company to improve and identify areas who
This Comprises:
Checking the cash flow, other financial statement, and recommending any
flow.
financial statments.
Finance Staff
Job Description: The finance Staff are the one who helps the Chief Finance Officer to
supervise the financial status of the company. Oversee the financial flow of the company to
improve and identify areas who needs additional budget and to determine how much liquidity
This Comprises:
Job Description: The CMO or VP for Marketing are the one who supervise marketing function
of the company. Oversee strategic management of the company brand, assess the budget,
define objectives, conduct market research, and contribute to proper image of the company. In
addition, the VP of marketing may act in different sectors and report to its CEO or President on
regular basis.
This Comprises:
objectives.
Marketing Staff
Job description: The Marketing Staff I the one who helps the Chief Marketing Officer in
This Comprises:
operations.
awareness.
growth.
expenses.
ORGANIZATIONAL CHART
OFFICE LAYOUT
Machine
Soldering Iron
(Cleaning and put it in
designated place after using
it)
Materials
Material for making the
product Duplex Pen:
Mark-up = 30%
Price per unit (piece) = P
16.00
Unit sales 35 pieces in a day
(560 X 7 X 4 )
= P 15,680.00 forecast sales
per month.
The proposed business is named Duplex Pen. The product's name was chosen to
emphasize its function, as it clearly conveys its purpose. Duplex Pen is a ballpoint pen with a
correction tool on the other end, making it a convenient choice for students and workers. Duplex
Pen offers an elegant and innovative solution for errors in writing, ensuring an efficient writing
experience.
Promote
Our company aims to give every student, teacher and worker their needs and wants by
satisfying them, promoting correction ink by a handcrafted quality material. We know that
promoting a product is an essential step for every business that just starting, to help out target
market aware of what our product is, and if it's for them to buy.
Develop
our company, Duplex, we want to create/make more modified pen that is great use to
everyone. Duplex provides pen and adding twist by having the half of container a correction ink,
which is easily to use and carry because of its combination. We will continue spend in
development to improve the quality and safety of our product, to satisfy our customers
preferences.
Enhance
experienced by giving them a quality that worth to buy, and the customer service that they
deserve. We will make sure that all our transactions to them are easy and quick to access them
and their concerns about the product. We want to prioritize customer’s feedback for us to know
Dual Pen is that the standard ballpoint pen and a correction pen that is combined in one
practical tool by a ballpoint pen with a built correction pen. One end of the pen serves as a
traditional ballpoint pen, allowing you to write with ink. On the other end is a correction pen filled
with white fluid. It is simple to transition between writing and fixing mistakes on paper thanks to
this pen's dual-purpose design, which offers an ideal solution for both activities.
VICINITY MAP
DUPLEX PEN
PRODUCT PROTOTYPE
D. TIMELINE