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UNIVERSITI TEKNOLOGI MARA

FACULTY OF ADMINISTRATIVE SCIENCE AND POLICY STUDIES
MARCH 2023

Bachelor of Administration Science (Hons)

Course: Strategic Management for Public Sector Code: ADS553
Lectures:
Tutorials:

Course Outcome:
Upon completion of the course, students should be able to:

No COURSE LEARNING OUTCOMES (CLO) PLO MOHE MQF TAXONOMY DOMAIN

Analyse the impact of strategic management issues on public C4

1 6 – Problem solving 6 6
sector organisations
Verbally communicate strategies on enhancing the effectiveness
2 of strategic management in public sector organisations 3 – Communication 5 5 A3

Manage strategies on enhancing the effectiveness of strategic A3

3 3 – Managerial 8 8
management in public sector organisations

Student Learning Time (SLT)

This course requires about 160 hrs of student’s learning time over the course of the semester. The 160 hours include the 56 hrs of meeting or in class
interaction. You must allocate and manage the balance of the hours in searching, reading the literature, writing the proposal and doing the exercises alone
and in groups.Your personal SLT may be higher or lower than one stated here. Understand your own capacity and organize accordingly.

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SCHEME OF WORK – BL ADS553

MAR - JUL 2022

Week Lecture topic Learning Outcomes Reading Lists Check list

Hours
No. (At the end of the session, Tick (√) Done
(Date) students should be able to: )

1 Briefing on course content & 2 Activity (Lecture or Tutorial –

(20/3) assessment (recorded) Online Briefing or Recorded)
discussion)
2 Material – SOW

2 Strategic Management in • Identify the importance of • Joyce P. (2015) Strategic 2 Activity (Lecture – Online or
(27/3) Public Sector strategic management in Management in the Public Recorded)
public sector Sector 1 Activity (Tutorial idiscuss – form
group and assignment topic
2 discussion)
Material – Slide 1
3 Strategic Management in • Identify the importance of • Joyce P. (2015) Strategic 2 Activity (Lecture – Online or
(3/4) Public Sector strategic management in Management in the Public Recorded)
public sector Sector 1 Activity (Tutorial idiscuss –
Presentation 1 discussion)
2 Material – Slide 1

4 Strategic Management • Explain the strategic • Joyce P. (2015) Strategic 2 Activity (Lecture – Online or
(10/4) Process management process. Management in the Public Recorded)
Sector 1 Activity (Tutorial idiscuss –
Presentation 1 final draft)
2 Material – Slide 2

5 Strategy Formulation • Explain the importance • Joyce P. (2015) Strategic 2 Activity (Lecture – Online or
(17/4) elements in formulating Management in the Public Recorded)
strategy. Sector 2 Material – Slide 3

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Cuti Pertengahan Semester / Cuti Khas Perayaan 22 April – 01Mei 2023

(Raya Aidil-Fitri: 22-24 Apr 2023)
(Hari Pekerja: 01 Mei 2023)
6 Strategy Formulation • Explain the importance • Joyce P. (2015) Strategic 2 Lecture
(1/5) elements in formulating Management in the Public 2 Tutorial – Presentation 1
strategy. Sector (Group 1-6)
7 Strategic Analysis • Explain the external audit • Joyce P. (2015) Strategic ASCAR
(8/5) (External Analysis) Management in the Public 2 Activity (Lecture – Online or
Sector Recorded)
1 Activity (Tutorial idiscuss – Article
reading / Topic discussion (group)
3 Material – Article 1
8 Strategic Analysis • Explain the internal audit • Joyce P. (2015) Strategic 2 Lecture
(15/5) (Internal Analysis) Management in the Public 2 Tutorial – Presentation 2
Sector discussion
9 Strategic Choices for Public • Identify various choices of • Joyce P. (2015) Strategic 2 Lecture
(22/5) Sector strategy Management in the Public 2 Tutorial – Presentation 2
Sector discussion final draft
Cuti Khas Perayaan 29 Mei – 04 Jun 2023
(Pesta Menuai: 30 –31 Mei 2023)
(Gawai: 01 –02 Jun 2023)
(Harijadi YDP Agong: 05 Jun 2023)
10 Strategic Choices for Public • Identify various choices of • Joyce P. (2015) Strategic 2 Lecture
(5/6) Sector strategy Management in the Public 2 Tutorial – Article reading / Topic
Sector discussion (group)
3 Material – Article 2
11 Strategy Implementation • The importance • Joyce P. (2015) Strategic 2 Lecture
(12/6) elements in Management in the Public 2 Tutorial – Presentation 2
implementing strategy. Sector (Group 1-3)
12 Strategy Implementation • The importance • Joyce P. (2015) Strategic 2 Lecture
(19/6) elements in Management in the Public 2 Tutorial – Presentation 2
implementing strategy. Sector (Group 4-6)
Cuti Khas Perayaan 26 Jun – 02 Julai 2023
(Raya Aidil-Adha: 28 Jun 2023)

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13 Evaluation and Control of • Explain the evaluation • Joyce P. (2015) Strategic 2 Activity (Lecture – Online or
(3/7) Strategy process of strategy Management in the Public Recorded)
Sector 5 Assessment (Tutorial idiscuss –
Submit case study (Group 1-6)
3 Material – Case study
14 Evaluation and Control of • Explain the evaluation • Joyce P. (2015) Strategic 1 Activity (Lecture – Online or
(10/7) Strategy process of strategy Management in the Public Recorded)
Sector 5 Assessment (Tutorial idiscuss –
Submit written assignment
(Group 1-6)
Cuti Ulangkaji 17 - 23 Jul 2023
*16 – 23 Jul 2023
Penilaian / Peperiksaan Akhir / English Exit Test (Writing) 24 Julai – 13 Ogos 2023

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REFERENCES

Recommended Text

Joyce P. (2015) Strategic Management in the Public Sector: Taylor & Francis Ltd ISBN-13:
978-0415527637.

References

Bryson, J. M. (2011). Strategic Planning for Government and Non-Profit Organisations,

Jossey-Bass

Charles W. L. Hill and, Gareth R. Jones (2012) Strategic Management: An Integrated

Approach: 10th edition. Cengage Learning

Charles W. L. Hill and Gareth Jone (2011) Essentials of Strategic Management 3rd edition:
Cengage Learning

Frank T. Rothaermel (2014) Strategic Management: Concepts Mc Graw-Hill Education

Fred R. David (2017) Strategic Management: Concepts and Cases, 16th Edition, Prentice
Hall

John Viljoen & Susan Dann (2003). Strategic Management: 4th ed., Prentice Hall.

Lloyd L. Byars, Leslie W. Rue and Shaker A. Zahra (1996). Strategic

Management, Chicago. Irwin.

Miller, A. and Dess, G.G.(1996). Strategic Management. – New York: Mc Graw-Hill.

Moore, M. (1995) Creating Public Value: Strategic management in the Public Sector

Nutt, P.C. and Backoff, R.W. (1992). Strategic Management of Public and Third Sector
Organisations, San Francisco: Josey Bass.

Peter Wright, Mark J. Kroll and John A. Parnell (1996). Strategic Management: Concepts and
Cases. Englewood Cliffs, N.Jersey: Prentice Hall.

Samuel C. Certo, J. Paul Peter (1990). Strategic Management: A focus on process New York:
McGraw-Hill, 1990.

Thomas L. Wheelen and J. David Hunger (1995). Strategic Management and Business
Policy, Reading, Mass. Addison-Wesley

Financial Times

The Edge

The Star

Journals (Public Administration Review, Public Management Review & INTAN Management
Review)

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ASSESSMENTS

Continuous Assessment:
• Group Case study 20%
• Individual Presentation 15%
• Group Report 15%
• Final Examination 50%

Total 100%

Lecture - 2 hours of Face-to-face meeting

Tutorial - 2 hours of Face-to-face meeting and online meeting (discussion on

presentation, article reading / topic discussion and individual presentation)

Group Case Study (New)

Each group will be assigned ONE (1) case study. The number of groups shall follow the
number of group report. Each group need to discuss the case study in the UFUTURE.
Student’s participation in the case study discussions will be assessed as below:
• Explain the background of the problem.
• Identify any 2-3 key points on the government operations on the problem.
• Critiques any 2-3 relevant strategic choices implemented to solve the problem.
• Support the discussion with 2-3 related articles.

Method of delivery: UFUTURE (I-Discuss)

Please refer Appendix 1 for the assessment rubric

Presentation (Individual assessment)

This presentation only requires student to prepare a handout or slide for the presentation. The
suggested content are as follows:

Presentation 1
• Identify the project/program/campaign initiated by the government - social problems
that require immediate actions from the government with supporting newspaper
articles (a minimum of 5 articles published from 2015 – now should be referred).
• Identify the problem cause and background the project/program/campaign (vision,
mission and objectives).
• State the stakeholder & shareholder involved in the program.
• Determine the related ministry/department/agency/statutory body that have the
authority in solving it.
• Identify & analyse the program with the mandate (which one); NKRA, GTP, NEM, 1
Malaysia etc- if any.

Presentation 2
• Discuss the strategic analysis and strategic choices of the project/program/campaign.
• Discuss the implementation of the project/program/campaign.
• Suggest recommendation on the measuring and feedback based on the vision,
mission and objectives of the project/program/campaign.
• References

Each group will have TWO (2) presentations:

Number of Assessment Duration

presenters
Presentation 1 1-2 Individual 10-15 minutes (Or 5 minutes for each presenter)
Presentation 2 3-6 presentation 15-30 minutes (Or 5 minutes for each presenter)
(Refer Appendix 2)

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Group Report

Your task is to prepare a report based on the suggested content in the Presentation
(Individual assessment) above.

Suggested list of societal problems:

• Crime
• Unemployment
• Pollution
• Poverty
• Etc

Example of the Program: NBOS6: MY KAMPUNG MY FUTURE. (Depending on the current

government’s initiative)

Assignment requirements/ face to face meetings:

• Each group should consist of 4 - 5 members or SIX (6) groups.
• The assignment will focus on one major issue/problem only.
• Written work: 7 – 15 pages, Font 11, Arial
• Report must be submitted online after the presentation.

Activities/ non-face to face meetings:

• Form a group; identify group leader and jobs to be delegated
• Discuss with lecturers on problem for further analysis
• Identify sources of information and knowledge
• Obtain letter for permission if interviews and meetings with the agency are required
• Gather all information and brainstorm group members for final analysis and
submission.

Method of submitting: UFUTURE (I-Discuss)

Refer Appendix 3 for the assessment rubric

Final Examination

The final examination will cover 4 chapters but only 3 chapters selected for long essay
questions. (Strategic formulation, strategic analysis, strategic implementation and strategic
evaluation)
Format: Answer all THREE (3) long essay questions (3 question x 20 marks = 60 marks) – No
introduction/conclusion.
Duration: 2 hours.

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COPYRIGHT & INTELLECTUAL PROPERTY

Students are NOT allowed to use copied books which represent a violation of the copyright
laws of Malaysia. Students are required to have a legal copy of the required text for this
course.

Prepared by: Approved by:

Mohammad Bastyian Mahmud PM Dr. Nor Hafizah Mohamed Harith

Resource Person Dean

Summary of delivery/submission/presentation:

1 Lecture Face-to-face meeting and online meeting

2 Tutorials
3 Case study UFUTURE (Idiscuss)
4 Final examination Face-to-face meeting
5 Report Writing UFUTURE (Idiscuss)
6 Presentation Face-to-face meeting

List of appendixes:

Appendix 1 (Case study discussion in ufuture and rubric)

Appendix 2 (Individual Presentation)
Appendix 3 (Written Report)

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Appendix 1 (Case study discussion in i-Discuss)

Figure 1

Instructions:

1. The lecturer will create topic for the case study’s folder.
2. Under the same folder, student will create their group’s folder for this assessment.
3. List the group member.
4. Discuss the case study (refer to Group Case Study).
5. Make sure every member in the group involves in the discussions (click on Reply to
comment or respond to group members) – please refer to the CASE STUDY
RUBRIC.

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Appendix 1 (CASE STUDY RUBRIC)

Group:
MQF8 LOD: Managerial (Online discussions)

Proficient Competent Acceptable Needs improvement Unacceptable

The team Excellence ability to fully High ability to respond well Moderate ability to Able to understand and answer No clear evidence of
understand and understand and respond to to questions for group. understand and answer questions but not able to ability to understand and
response to questions for group. questions for group accurately answer the question respond to questions for
(9 – 11 marks)
questions satisfactory. for group. group. /15
(12 – 15 marks)
effectively
(6 – 8 marks) (3 – 5 marks) (1 – 2 marks)
Routinely contribute Usually contribute ideas, Occasionally contribute Rarely contribute ideas Lack of contribute ideas
Teamwork /10
constructive ideas, perform perform tasks, tolerant and ideas and perform tasks. and perform tasks. and perform tasks.
all tasks, high tolerance and fair decision.
outstanding decision. (5 – 6 marks) (3 – 4 marks) (1-2 mark)
(7 – 8 marks)
(9 – 10 marks)
Work was divided Work was divided well Work was divided Work was divided Work was not Divided
Delegation of /10
excellently amongst group amongst group members Satisfactorily amongst group minimally amongst group equally. Only few
work members. members members. members are doing the
(7 – 8 marks) work while others are
(9 – 10 marks) (5 – 6 marks) (3 – 4 marks) ignored.

Able to make a very good
Decision making
decision based on excellent
understanding of the
situation and available
options.
(12 – 15 marks)
Able to make a good
decision based on good
understanding of the
situation and available
options
(9 – 12 marks)
Satisfactory attempts to
make decisions and
satisfactory understanding of
the situation and available
options.
(6 – 8 marks)
(1-2 mark)
Tries to make decision by No attempt to make
/15
understanding the situation. decision. Do not
understand the situation
Decision made is based on and relate with options
limited understanding of the that are availabl.
situation and available options.
(3 – 5 marks) (1 – 2 marks)
Total /50

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Appendix 2 (Individual Presentation)
Student’s Name & Number:

MQF5 LOD: Communication, Leadership and Teamwork Skills Rubrics (Presentation 1 and 2)
Attribute Subattribute Level of Very Weak Weak Fair Good Very Good Total
Applicability (1 – 2) (2 – 4) (5 – 6) (7 – 8) (9 - 10)

All levels of Not able to deliver Able to deliver Able to deliver Able to deliver Able to deliver
Clear study ideas clearly and ideas and require ideas fairly clearly ideas clearly ideas with great
delivery of require major further and require minor clarity
ideas improvements. improvements improvements
10

Confident All levels of Not able to deliver Able to deliver Able to deliver Able to deliver Able to deliver
delivery of study ideas confidently ideas with limited ideas fairly ideas ideas with
ideas confidence and confidently confidently great
require further and require minor confidence
improvements. improvements
10
Verbal Communication

Effective and All levels of Not able to Able to deliver Able to deliver Able to deliver Ability to
articulate study deliver ideas ideas with limited ideas fairly ideas deliver ideas
delivery of effectively effect and require effectively effectively and with great
ideas further and require minor articulately effect and
improvements improvements articulate 10

Understand All levels of Not able to Able to understand Able to understand Able to respond Able to fully
and respond study understand and and answer and answer to questions understand and
to questions respond to a questions but not questions well respond to
question able to accurately satisfactorily questions very
answer the well
question 10

Adapt All levels of Not able to deliver Able to deliver Able to deliver Able to deliver Able to fully
delivery to study appropriately to the ideas with limited ideas appropriately ideas deliver ideas
audience audience level appropriateness to to the target appropriately appropriately
level the target audience audience to the target very well
and require further satisfactorily audience well
improvements. 10

Total 50

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Appendix 3 (Report)
Group:

MQF5 LOD: Communication, Leadership and Teamwork Skills Rubrics (Report)

Attribute Subattribute Level of Very Weak Weak Fair Good Very Good Total
Applicability

Clearly written All levels Not able to Able to write Able to write Able to write Able to write
academic of study write ideas ideas with limited ideas fairly clearly ideas clearly ideas with
discourse clearly. clarity but require minor excellent
and require improvements. clarity
further
improvements

(1 – 4) (5 – 8) (9 – 12) (13 – 16) (17 – 20)

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Written Communication

Coherently All levels Not able to Able to write Able to write Able to write Able to write
written of study write ideas ideas with limited ideas fairly ideas ideas with
academic coherently coherence coherently coherently excellent
discourse and require but require minor coherence
further improvements
improvements

(1 – 3) (4 – 6) (7 – 9) (10 – 12) (13 – 15) 15

Systematically All levels Not able to Able to write Able to write Able to write Excellent ability
written of study write ideas ideas with limited ideas fairly ideas to write ideas
academic systematically system systematically systematically systematically.
discourse and require but require minor
further improvements
improvements

(1 – 3) (4 – 6) (7 – 9) (10 – 12) (13 – 15) 15

50
Total

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