Promotion

Yum Yum Myanmar uses a wide range of methods to market their brand. Carry out a massive
advertising campaign using traditional and online methods. Considering the situation in
Myanmar at the moment, Yum Yum Myanmar relies heavily on online marketing to inform
consumers about the advantages and qualities of their products. Yum Yum Myanmar gets a lot
of attention just by documenting their regular activities and sharing those photos on Instagram
or Facebook. Advertise Yum Yum Myanmar Noodles on television, LED screens, and billboards,
drawing attention to its distinctive flavor and rich cultural heritage. Create an effective online
presence through using a website and various social media platforms. Exciting information, like
recipes and customer feedback, should be shared. Collaboration with popular people, such as
influencers or food bloggers, to spread information and attract more customers. Offer tasters of
the Yum Yum Myanmar Noodles for free at in-store sampling events or food fairs. Display the
product's adaptability in the food preparation area with various type of cooking samples with
their instant noodles. Yum Yum Myanmar Noodles gives discounts and special deals to attract
and keep customers. There may be deals that are only available for a short time, combo meals,
loyalty programs, or discounts during certain times or events. Yum Yum Myanmar Noodles prize
packages and other goodies through online competitions and promotions. Inviting customers to
share their creative recipes using the Yum Yum Myanmar instant noodles is a great way to
encourage user-generated content creation. Create a customer loyalty system where they can
get benefits for buying Yum Yum Myanmar Noodles. Give the most loyal clients special deals or
gifts to increase the possibility for them to buy from Yum Yum Myanmar again.

Price

Yum Yum Myanmar Noodles has a wide range of prices to meet the needs of different types of
customers. The prices are set so that they are competitive, taking into account things like the
cost of production, the demand in the market, and the value offer. Yum Yum Myanmar Noodles
has prices that are easy for a wide range of people to buy. The prices are normally start from
500 to 1500 mmks but pricing can change based on location, competition, and other things in
the market. The goal is to make sure customers get good value for their money by selling tasty,
real instant noodles at a fair price. Yum Yum Myanmar Noodles may also use a value-based
price strategy that emphasizes the quality of the ingredients, traditional recipes, and the unique
taste experience it offers. This price strategy matches the high quality of the product and how
much the customer thinks it is worth. Yum Yum Myanmar Noodles also makes sure that prices
are flexible by giving customers a choice of different flavors. Customers can choose the taste of
their servings based on their appetites and how much money they have, which improves their
entire dining experience.

Benchmarking

Nongshim Noodles

Nongshim, an instant noodle manufacturer, has become a global superstar due to its market
expansion and innovation. Yum Yum must study Nongshim's techniques to increase brand
recognition, revenue, and worldwide expansion. In product diversity, design, development,
marketing, and supply chain management, Nongshim beats Yum Yum. Because of its taste,
popularity and can enjoy conveniently at home, Nongshim's spicy shin ramen instant noodle
stands out from Yum Yum's standard packaging, which appeals exclusively to time-pressed
adults. With its Korean spicy flavors, Nongshim has distinguished itself from the competition
and attracted younger generations. Next, Nongshim's Shrimp Crackers, Potato Chips, Onion
Rings, Cho Chaung U-Gua (Rice snack), and Nongshim Corn snack have expanded their customer
base beyond instant noodles. Nongshim raises brand awareness with a variety of products and
smart marketing. It is vital to improve the Yum Yum website to promote product digital
advertising. Yum Yum could also replicate Nongshim's innovative marketing strategies, such as
Nongshim's many products and diverse food flavours, which are produced in Korea and
exported to Asia, Europe, and other developed countries. Yum Yum can improve quickly if it
develops Nongshim's competitive edge.
Marketing scales

Yum Yum Myanmar is a popular instant noodle brand. Yum Yum offers a wide range of flavors to
suit diverse tastes. They feature traditional flavors including chicken, prawns, beef and
vegetable, as well as regional ones. Yum Yum wants to appeal to a broad customer base and
meet unique culinary preferences by offering a variety of flavors. Yum Yum Myanmar's new
Ultra Noodle comes in four flavours: Tom Yum Hong, Garlic Chill Shrimp, Volcano Chicken and
BBQ Chicken. This innovative idea made Yum Yum Myanmar more appealing. They are
marketing on Facebook and other social media channels and collaborating with food bloggers.
Yum Yum instant noodles are commonly advertised as inexpensive and budget friendly. They
offer quality and value. This posture attracts budget-minded clients looking for cheap meals.
Yum Yum instant noodles are advertised for their ease of preparation. Yum Yum Myanmar
involves in offline marketing campaign such as displaying their products in food fair. Their
packaging and marketing materials may include bright colours, funny designs, and enthusiastic
content. This positioning targets younger consumers or those who identify with a more dynamic
and exciting brand image. Yum Yum is popular in Myanmar. They may adjust their products and
marketing to local tastes and preferences. This regional market focus allows them to
communicate with consumers in particular locations through successful content marketing
tactics.

Notes:

• By delivering a range of flavors, Yum Yum hopes to attract a wide audience and satisfy
individual tastes.
• By collaborating with Food blogger and adverting on Facebook also other social media and
websites.
• Displaying Yum Yum Myanmar products at food fairs.
• By using marketing materials may have bright colors, amusing graphics, and enthusiastic
content.
• Using successful content marketing to target local consumers.

Outbound logistics

Yum Yum Myanmar's outbound logistics involve several steps to get products from the factory
to distributors and customers. Yum Yum Myanmar is made in big factories. Mixing materials,
preparing dough, shaping, steaming, or frying, and packaging are the production steps. After
they are ready, the noodles move to the following logistics stage. Yum Yum Myanmar is usually
offered in single servings. Airtight packages containing flavoring packets or sachets seal the
noodles. Proper packaging is essential for maintaining product freshness and quality during
travel and storage. After packing, Yum Yum Myanmar products are stored in warehouses or
distribution centers. Inventory is stored and organized at these facilities before being distributed
to retailers. The distribution network relies on warehouses to move products. The distribution
process comprises transporting packed instant noodles from warehouses to retailers,
supermarkets, convenience stores, and other sales venues. Before reaching the final
destination, this process may involve regional or local distribution centers. Outbound logistics
depends on transportation. Yum Yum Myanmar's products are shipped to distribution centers
and retailers by truck, ship, and sometimes plane. Distance, cost, and delivery time determine
transportation technique. Yum Yum Myanmar products are sold in supermarkets, convenience
stores, and other retail locations on shelves or in specific sections. Proper marketing and
appealing packaging attract customers and boost sales. The outbound logistics process
concludes when clients buy Yum Yum Myanmar products at retail stores. The product is then
consumed by customers at home or elsewhere.

Notes:

 Mixing, dough preparation, shape, steaming, and packing are the steps and ready
noodles go to the next logistics stage.
 Packaging the flavored noodles
 Storing Yum Yum Myanmar products in warehouses.
 Distributing Yum Yum Myanmar’s products from warehouses to supermarkets,
convenience stores, retailers, and other sales channels.
 Transporting with Trucks, ships, and occasionally planes express Yum Yum Myanmar's
goods to wholesalers and retailers.
 Selling at target retail locations complete outbound logistics.