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Mil Reviewer
WHAT IS DESENSITIZATION?
What is COMMUNICATION?
DOES IT STILL MAKE A SOUND? DESENSITIZATION
The gift of BEING HEARD! ● To react less.
● To be less affected.
COMMUNICATION ● To be less sensitive.
● From the latin term communicare, which means “to share”
or “to impart” or from the latin word communis, which NORMALIZATION - is when the mass media continually
roughly means “working together.” reinforce certain behavioral patterns of exposure until they
become automatic habit.
Communication Process Through Models
TRANSMISSION MODEL AUTOMATICITY - it is a state where our minds operate
● representation of communication as an attempt to answer without a conscious effort from us.
the question “Who says what to whom, through what
medium, and with what effect?” When we are emotionally desensitized, we reach our empathy
● Relatively straightforward. limit.
DEVELOPING SKEPTICISM
Discounting claims in ads.
Psychological Pricing
Charm/Odd Pricing
Charm Pricing/ Odd Pricing - This involves using pricing that
ends in 1, 3, 5, 7, and 9. In charm pricing, the left digit is
reduced from a round number by one percent.
BOGOF
BUY ONE GET ONE FOR FREE - this is the pricing strategy
in which customers pay the full price for one product or service
to get another for free.
Comparative Pricing
Comparative Pricing - Placing expensive next to standard. It is
tagged as the most effective psychological pricing strategy. This
is simply involves offering two similar products simultaneously
but making one product’s price much more attractive than the
other.
Discount Pricing
Discount Pricing - The strategy where you mark down the
prices of your merchandise. The goal of a discount pricing
strategy is to clear old inventory from your business and
increase sales.
Prestige Pricing
Prestige Pricing - it is the complete opposite of odd or
charming pricing because it involves making all numerical
values into rounded figures. It will give a sense of superiority to
the product.
INTENSIVE DEVELOPMENT
● Strongly motivated to seek out information that you are
skeptic about.
EXPERIENTIAL EXPLORING
● Strongly motivated to seek out different contents and
narratives.
● You are finding your interest.
CRITICAL APPRECIATION
● Accepting messages on their own terms then evaluating
them within that sphere.
● Processing and articulating the message.
SOCIAL RESPONSIBILITY
● Taking a moral stand.
● Believing that the message you will give can make a
constructive impact on society.