THM07 Syllabus (Tourism and Hospitality Marketing)

College for Research & Technology of
Cabanatuan
Burgos Avenue, Cabanatuan City 3100
Tel. 463-2735 463-2697 600-2200 e-mail: crt.cabanatuan@gmail.com
VISION
To be recognized and respected as one of the premiere members of the academic
community that provides excellence in technological education
MISSION
The College for Research & Technology is a nurturing community, devoted in providing
accessible and affordable technological education by being a catalyst of innovation in
the promotion of holistic development to empower individuals to discover their true
worth and become productive members of the society.
COURSE SYLLABUS
COURSE THM07
CODE
COURSE Tourism and Hospitality Marketing
NAME
COURSE 3 units
CREDITS
COURSE This course provides an introduction to the marketing concepts and
DESCRIPTION techniques inherent in the hospitality and tourism industries. By
evaluating the marketing environments affecting the hospitality and
tourism businesses, students are able to understand how to define
and select target markets, establish marketing plans and
programmes, implement control and evaluation plans.
REQUIRED LEC: 3 hours per week
HOURS / LAB: None
WEEK
PRE- None
REQUISITES
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Instructor Information and Announcements
1. This syllabus provides pertinent information about class policies and

expectations. You are responsible for reading it, understanding it, and following
it.
2. You must at least have your own computer and Internet access to take this
course (not a friend’s or the library’s, etc.), as well as other required technologies
noted herein.
3. Logging on to our LMS/FB group’s page is your attendance in this class. You are
expected to check LMS/FB a minimum of every other day. Understand that failing
to do so may cause you to miss pertinent course information/assignments.
4. Check the schedules posted on the LMS/FB Page for deadlines of submission of
quizzes, assignments and activities.
5. You should plan on spending a minimum of 3-6 hours per week on this course.
6. CRT Tech Support: 1-877-282-4400 – Be familiar with this number!
Technology requirements:
 Digital recorder or similar device such as laptop, smart phone that has video.
 USB headset with microphone.
 A computer with an updated operating system (e.g. Windows, Mac, Linux) and
an Internet browser (e.g. Google Chrome seems to work best for this course.)
 Basic computer audio/video equipment.
 DSL Internet connection or a connection speed no less than 7 MB/s
 YouTube Account (See YouTube Instructions in Section J.)
 Social Media Accounts (such as Facebook. Instagram and Twitter)
 Signed Up Account at EDMODO (either on computer or an app at your mobile
phone)
 For this class use the class /group code: ______
Instructional Technology Tools:

The following tools must be installed on your computer:
 a media player such as Flash Player or Windows Media Player
 Microsoft Word, Excel and PowerPoint
 Download Zoom, Google Meet for teleconferencing
 Edmodo
 Dashboard for messaging is already available at EDMODO.

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IMPORTANT:
1. I am the course facilitator. I will guide and help you through course material and
answer questions about course matter. I am not Tech Support. (Keep reading!)
2. CRT MIS provides technical support until 5 pm daily except Sunday;
3. Email jmiranda@crt.edu.ph, reach out thru my Facebook account Jennifer
Miranda or call +63-930-028-9427.
4. The following links you to a user guide on creating and managing your account.
READ IT: http://crt.com/CRT_Students_Guide8-7-07.pdf
D. Office Hours and Email Protocol:
 My on-campus office hours are by appointment (day).

 My distance office hours will be held via our FB, GOOGLE MEET and ZOOM. I will
open a post on FB and invite questions and discussion in real time.
 30 hr. Window for Emails & Messages: Sunday through Thursday, I will respond
to emails/messages within 24-30 hours (usually much faster, but understand that
the window is up to 30 hours) - hence the importance of NOT procrastinating.
Getting a response over the weekend will be hit-or-miss depending on what I’m
doing. You know what is due well in advance; it’s your responsibility to stay on
schedule and prioritize your time. Don’t wait until the last minute to message me
about something that’s due in a few hours or the next day because I may not get
back to you in time.
G. Organization of Course Material:

 All CRT chapter course material is open and available online, as students work at
their own pace; however, it is divided into 8 chapters (chapters 1-8), each lasting
for at least one to two weeks. This format is designed to help students maintain
a schedule and be aware that the instructor will spot-check their work and site
activity at least every two weeks. CRT due dates are every Wednesday, every
Thursday and every Monday, which is when various exercises and quizzes
from that 2-weeks will be due. Hence, this is the schedule:
 Thursdays: Oral Questioning Activities (Written for Modular)
 In addition to iLrn chapter activities, there are 2 quizzes, which have
Monday due dates.
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COURSE LEARNING OUTCOMES COURSE PROGRAM OUTCOMES
Upon the completion of the course, the Course programs tied:

students will be able to:
PO3. Understand and evaluate information
1. Recognize the roles of service policies (such as laws, public norms, issues)
marketing in the hospitality and and ethical issues applicable in local,
tourism industry. national and global context and
demonstrates understanding of such legal
2. Examine the consumer and rights and responsibilities of the hotel and
organisational buyers’ behaviour restaurant service professional as it applies
and their influences to market the to their domain of learning.
hospitality and tourism products.
PO5. Takes initiative to lead small teams,
roster staff and train small groups, as well
3. Analyze the marketing
as recognizing, analyzing and solving
environment and establish
problems, providing appropriate direction
marketing plans for the hospitality
and guidance as well as overcoming
and tourism businesses.
difficulties in achieving common goals.
4. Explain the roles of various PO22. Demonstrates basic concepts that
channels of distribution channels underlie functional areas of business such
in the hospitality and tourism as entrepreneurship, management,
industry. marketing, finance, management and
others and utilize these concepts in various
5. Define and use the main real world situations.
marketing terms
6. Discuss the importance of sales in

tourism marketing
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COURSE OUTLINE AND TIMEFRAME

TIMEFRAME COURSE CONTENT / SUBJECT MATTER
WEEK 1 ZOOM WEBINAR
Orientation
Course Policy
Grading System
Introduction of the Course
WEEK 2 &3 Module 1: Tourism Marketing
 Introduction
 Unique Characteristics of the Tourism Industry
 Tourism Marketing Defined
 Marketing as Management Process
 Core Marketing Functions
 The Marketing Mix
 Integrated Marketing Communications Approach
WEEK 4 Module 2: The Tourist Market and Segmentation
 Definition of a market
 Market Segmentation
 Market Targeting
 Market Positioning
 New and Emerging Markets
WEEK 5 Module 3: Tourism and Consumer Behaviour
 Factors that Influence Consumer Behaviour
 The Buyer Decision-Making Process
 Customer Satisfaction Through Service Quality
 Organizational Buyer Behaviour
 Typology Of Tourists
WEEK 6 ONLINE PRELIMINARY EXAMINATION
WEEK 7 Module 4: Tourism Marketing and the Communication
Process
 Communication Theories
 Role Of Culture In Tourism Marketing
 Role Of Innovation In Marketing
 Goal Of Marketing Communication
WEEK 8 Module 5: The Tourism Product
 Key Players In The Tourism Industry
 The Tourism Product
 Product Life Cycle
 Destination Life Cycle
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 Product Development
WEEK 9 Module 6: Pricing in Tourism
 What Is Price?
 General Pricing Approaches
 Pricing Strategies
 Revenue Management
WEEK 10 Module 7: Tourism Promotions I
 What Is Promotions
 Advertising
 Direct Marketing
 Personal Selling
WEEK 11 Module 8: Tourism Promotions II
 Public Relations
 Crisis Management And Crisis Communications
 Sales Promotions
WEEK 12 ONLINE MIDTERM EXAMINATION
WEEK 13 Module 9: Digital Marketing
 Social Media
 The Internet And The World Wide Web
 Effective Digital Marketing Campaign
WEEK 14 Module 10: Relationship Marketing
 Dimensions Of Relationship Marketing
 Internal Marketing
 Benefits Of Building Relationships With Customers
 Resistance Of Relationship Marketing
WEEK 15 Module 11:Destination Branding And Marketing
 Destination As Brands
 Branding
 Destination Image And Branding
 Strategies For Attracting Visitors
 Challenges Of Destination Branding
WEEK 16 Module 12: The Marketing Plan
 The Executive Summary
 The Tourism Promotions Brands
WEEK 17 Module 13: Tourism Marketing And Its Future
 Sustainable Tourism And Sustainable Marketing
 Ethics In Tourism Marketing
 Future Trends In Tourism
WEEK 18 ONLINE FINAL EXAMINATION
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ALIGNMENT OF COURSE OUTCOMES WITH ASSESSMENT

TASKS (WRITTEN AND/OR PERFORMANCE)
ASSESSMENT
TASKS/CRITERIA
COURSE OBJECTIVES DETAILS
(WRITTEN AND/OR
PERFORMANCE)
1. Recognize the roles 1. E-portfolio 1. In this required output,
of service marketing students are expected to
in the hospitality and a. Posts in the freedom organize their responses
wall or ideas through the use
tourism industry.
b. Edmodo or Google of their social media.
classroom
2. Examine the 2. In this required output,
consumer and 2. Virtual Interaction students are expected to
organisational have interaction with the
buyers’ behaviour 3. Video Presentation teacher through the use
and their influences of various online
4. Online Term platforms such as Zoom,
to market the
Assessments Google Meet or
hospitality and Messenger.
tourism products.
3. In this required output,
3. Analyse the students are expected to
marketing collaborate with their
environment and respective groups to
create their own video
establish marketing
presentation.
plans for the
hospitality and 4. Exams are given to
tourism businesses. evaluate students’
knowledge and
4. Explain the roles of understanding. Exams
various channels of are given to validate the
distribution channels results of the students’
practical activities.
in the hospitality and
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tourism industry.
5. Define and use the

main marketing
terms.
6. Discuss the
importance of sales
in tourism
marketing.
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LEARNING PLAN
TEACHING
&
COURSE TEXTBOO ASSESSME
H LEARNING
W CONTENT / K/ NT OF
R LO ACTIVITIE
K SUBJECT REFEREN LEARNING
S S
MATTER CES OUTCOMES
(STRATEGI
ES)
1. Familiarization ZOOM Webinar Online Sharing of Students to
rules and Classroom Classroom expectations submit
regulations or Policies and Policies from reflection
and Introduction to Online teachers paper on
1
netiquettes the Course Syllabus and their
3
2. Applying the students realization
netiquettes by Discussion of from the
next session the course Discussion initial
or zoom syllabus and discussion.
session Study
1. Define tourism Module 1: Refer to Class Student to
marketing and Tourism the discussion submit a
its functions. Marketing learning through reflection
 Introduction module Zoom paper on
2. Differentiate
 Unique made for how tourism
tourism product
Characteristi this course Online establishmen
from consumer
cs of the subject. assessment t and
products
Tourism and destinations
2 3. Explain Industry activities are
& 6 marketing as a  Tourism marketing
3 management Marketing their
process Defined products and
4. Discuss the  Marketing services.
evolution of as
marketing and Managemen
the integrated t Process
marketing  Core
approach Marketing
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Functions
 The
Marketing
Mix
 Integrated
Marketing
Communicat
ions
Approach
1. Define what Module 2: Refer to Class Oral

a market is. The Tourist the discussion questioning
Market and learning and on the details
2. State the Segmentatio module exchange of indicated in
three steps n made for ideas and the module
to target  Definition of this course responses to verify their
marketing. a market subject. through knowledge
 Market Zoom on the topic.
3. Identify the Segmentatio
characterist n Online
ics of a  Market assessment
4 3 good Targeting
market  Market
segment. Positioning
 New and
Emerging
4. Distinguish Markets
the new
and
emerging
markets in
the
Philippines
1. Identify the Module 3: Refer to Class Students to
factors that Tourism and the discussion interview a
influence Consumer learning through friend or
consumer Behaviour module Zoom relative who
behaviour.  Factors that made for frequently
2. Discuss the Influence this course travel out of
stages of Consumer subject. Online town. Ask
the buyer Behaviour assessment about the
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decision  The Buyer factors that

making Decision- influence
process. Making his/her travel
3. Explain the Process destination
role of  Customer choices.
service Satisfaction Write a 500
quality in Through word essay
5 3 customer Service about his/her
satisfaction Quality consumer
4. Differentiat  Organization behaviour.
e individual al Buyer
from Behaviour
organizatio  Typology Of
nal buyer Tourists
behaviour.
ONLINE PRELIMINARY EXAMINATION
1. Explain the Module 4: Refer to Class The student
communica Tourism the discussion will make a
tion Marketing learning through reflection
process and the module Zoom about the
using Communicati made for topic.
models and on Process this course Online
theories  Communicat subject. assessment
and its ion Theories and
relationship  Role Of activities
to Culture In
marketing Tourism
2. Identify Marketing
7 3 communica  Role Of
tion models Innovation
relevant to In Marketing
the  Goal Of
marketing Marketing
process. Communicat
3. Explain the ion
impact of
culture in
the
marketing
process.
4. Describe
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communica
tion
challenges
and how to
avoid it.
1. Identify Module 5: Refer to Class The student
what a The Tourism the discussion will submit a
tourism Product learning through research
product is  Key Players module Zoom paper about
and its In The made for the best tour
component. Tourism this course Online package they
2. Enumerate Industry subject. assessment find that
the stages  The Tourism and highlights
of the Product activities any
product life  Product Life Philippine
cycle and Cycle destination.
the  Destination Convince us
8 3 destination Life Cycle that this is
life cycle.  Product the best
3. Recognize Developmen place to
that the t have.
Philippines
has a lot of
tourist-
worthy
attractions.
4. Discuss the
product
developme
nt process.
1. Discuss Module 6: Refer to Class The student
price and Pricing in the discussion will submit a
its role in Tourism learning through research
tourism  What Is module Zoom paper, they
marketing. Price? made for will check out
9 3 2. Enumerate  General this course Online air line
the key Pricing subject. assessment websites and
factors Approaches and find the
affecting  Pricing activities cheapest
price. Strategies rates for a
3. Identify the  Revenue roundtrip
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general Managemen ticket to

pricing t Manila-
approaches Boracay-
. Manila, for
4. Explain how the month of
to deal with January and
price July. What
changes. are the
factors that
affect the
differences in
the airfare?
1. Explain the Module 7: Refer to Class The student
role of Tourism the discussion will choose
promotions Promotions I learning through an
in tourism  What Is module Zoom advertisemen
marketing. Promotions made for t of tourism
2. Identify the  Advertising this course Online related
uses,  Direct subject. assessment products and
advantages Marketing and services from
10 3 , and  Personal activities the internet.
disadvantag Selling Evaluate the
es of advertisemen
advertising, t’s strength
direct and
marketing, weaknesses.
and
personal
selling.
1. Describe Module 8: Refer to Class Student to
public Tourism the discussion check out the
relations Promotions learning through hotel website
and the II module Zoom of a five star
major PR  Public made for hotel and
activities. Relations this course Online look into PR
11 3
2. Define sales  Crisis subject. assessment activities and
promotions Managemen and current sales
and the t And Crisis activities promotion
factors that Communicat that the hotel
led to its ions is
growth.  Sales implementing
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3. Explain the Promotions .

PR and
sales
promotions
process.
ONLINE MIDTERM EXAMINATION
1. Describe Module 9: Refer to Class The student
what digital Digital the discussion will make a
marketing Marketing learning through reflection
is and how  Social Media module Zoom about the
it can be  The internet made for topic.gt
applied to and the this course Online
tourism world wide subject. assessment
products web and
2. Discuss the  Characteristi activities
13 3
limitations cs of a good
and the hospitality
advantages website
of using design
internet.  Group
3. Differentiate buying sites
traditional
and digital
marketing.
14 3
15 3
16 3
17 3
18 ONLINE FINAL EXAMINATION
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I. Assessments and Final Output:
1. Facebook Participationis ongoing. 15% of your grade is FBGT “class attendance”

participation. If you don’t already have one, you will need to create a Facebook
account.
*Note that our FB group privacy setting will be set to “secret” as soon as all
students have joined.*Also note that you do NOT have to “friend” anyone to
participate in this course.
Once you have an account, locate and request to join our group: ----------- at:
2. iLrn Online Class Activitieshave Wednesday, Thursdayand Monday due

dates – by midnight that night. In each chapter, students will be required to
complete a variety of online activities, both oral and written, using a variety of
technology tools. Students are expected to actively engage in all class activities.
The Internet component that accompanies the textbook includes two main areas
of activities: textbook exercises and activity manual exercises. Assigned activities must
be completed and submitted by the designated deadline. Assigned iLrn activities and
due dates are set in the iLrn virtual classroom. Each activity will be computer graded,
instructor graded, computer-instructor graded, or completed as credit/no credit. The
grade for iLrn chapter assignments is determined by the activities completed and the
points earned in both the textbook and manual sections. No credit is given for late work
and iLrn will not accept work submitted after the set due date.
3. Performance-based Activitiesare due every other Wednesday by midnight that

night. No credit is given for late work and the iLrn system will not accept work
submitted after the set due date.
4. Oral Questioning Activities (written for modular)are due every other Thursday
night. No credit is given for late work and the iLrn system will not accept work
submitted after the set due date.
5. Video Presentation Activitiesare due every other Monday. No credit is given for
late work and the iLrn system will not accept work submitted after the set due date.
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7. Chapter Pruebas (quizzes)have Monday due dates, and will evaluate students’
knowledge of vocabulary, grammar, and proficiency in reading and writing, and must be
taken on the prueba due date by midnight that night. YOU ARE EXPECTED TO ADHERE
TO THE GT HONOR CODE AND COMPLETE THESE QUIZZES ALONE, WITHOUT NOTES,
THE BOOK, OR HELP FROM ANY OTHER SOURCE, INCLUDING YOUR PARTNER GROUP.
Based on chapter material, these assessments will be given in a variety of formats.
 The chapter quizzes are taken in iLrn and must be opened and
completed one time in the iLrn virtual classroom website. Understand that
IF YOU OPEN THEM BEFOREHAND, YOUR GRADE WILL BE A ZERO. Also
understand that they will be timed and that you may not be able to
complete them without adequate content study and preparation.
 The video Exam is a video recording that will evaluate students’

knowledge of vocabulary, grammar and culture, and their proficiency in
speaking. Students will create videos of themselves speaking Spanish
based on a given theme and time requirement. Students will record and
download their video onto Share-It on the iLrn site. These presentations
will be visible to all class members. See instructions below for creating a
YouTube account and submitting your video exam for grading.
*Late quizzes and exams will not be accepted and there will be no options for
makeups.
SUGGESTED Bartelmus, p. Environment, Growth and Development: The

READINGS & Concepts and Strategies of Sustainability. London,
REFERENCES Enggand:Routledge,2008
Fennel, d. And D. Malloy. Code of Ethics. Clevedon, UK: Channel

View Publications, 2008
Huttche, Carsten M., allan T. White and Ma. Monina M. Flores.

Sustainable Tourism Handbook for the Philippines, 2002
IMPORTANT: Do not buy a used book, as it will be missing

most of the components, and in the end you'll end up paying
more to purchase the technology separately.
RUBRICS PLEASE SEE ATTACHED.
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{PLEASE BE NOTED THAT YOUR RUBRICS FOR

ASSESSMENT TO BE PRESENTED ARE FOR YOUR COURSE
REQUIREMENTS SUCH AS LESSON PLAN EXEMPLAR (IN
THIS CASE)}
GRADING Prelim and Midterm Finals
SYSTEM Exams 20%
Quizzes 10%
Performance Tasks (including recorded collaborative activity) 15%
Assignments (Reflection, etc.) 15%
ePortfolio 15%
Lesson Plan Exemplar 25%
Attendance 10%
ONLINE 1. Written tests during the semester. Exams are to be given

CLASSROOM DEPARTMENTALLY.
POLICIES 2. Three scheduled major written tests. Make up tests will
only be given with prior permission of the instructor. Make
up tests must be taken within a week of the original
scheduled test date unless there is an inevitable reason.
3. Participation in class discussions and group exercises is a
must; thus attendance and being prepared to contribute to
the discussion is also expected.
4. Upon entrance to the classroom, submission of
assignments is expected; and working on the challenge of
the day is also to be observed.
5. Punctuality is to be observed. If students come in late, .5
points will be deducted to the attendance/behavior points.
Students should also be responsible for missed materials.
6. Always follow the 5 S’s and CLAYGO (Clean As You GO)
Written tests – It will be administered periodically in order to

assess the students’ knowledge of topics within Accounting. Use
of cellphone during examinations IS prohibited.
Class Work/Activities – Students are expected to participate in

all activities and assignments.
Oral Presentations – Students will be expected to present

topics that will demonstrate their understanding of the specific
subjects. Included in oral presentations are role playing,
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simulations, topic or research presentations or focused group

discussions.
Strict implementation of deadlines - No late projects, papers,
researches or quizzes will be accepted unless you have made prior
arrangements in writing with the instructor and have a valid and
documented reason. All late projects that are accepted will have
appropriate deductions.
Quizzes - Make-up quizzes must be done only at the available
schedule of the instructor. Unjustified absence resulting to missed
quizzes shall be awarded with an equivalent grade of 20.
Special Arrangements and considerations – no special
arrangements and considerations will be given after the final
term. The students’ grades shall stand as they are except when
errors in the checking of requirements and/or inputting of grades
by the instructor were found. Change of grade procedure will be
then followed for the necessary changes to take effect.
Cheating - All graded requirements must be a students’ own

work only. Cheating or plagiarism is a serious breach of academic
ethics and policy (refer to students manual) and could lead to
appropriate sanctions. When taking tests, answer must not be
seen by others. If cheating is discovered, all participants will be
penalized with a grade of zero for the particular test.
Student contributions – In cases wherein students are grouped
to complete a specific task, members must actively participate or
risk being eliminated from the groupings.
Etiquette: Courtesy in class from every student is expected

especially during classroom experience. Mobile phones must
always be kept silent and are not allowed to be used for texting or
browsing inside the room at any time. Personal/portable media
players must be put away and should not be used at any time
inside the classroom. The instructor has the right to ask a student
who has a disruptive behavior to leave the class. All students are
expected to be familiar with and to follow the guidelines set in the
college student manual.
Attendance – Students who reach the maximum allowable

absences will no longer be allowed to continue the course as
stated in the college student manual and will receive a grade of
DROPPED.
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DRESS CODE
Proper attire is a reflection of one’s self and profession.

In General:
 Student dress code

o Male - Polo Shirt with CRT Tag
Black Pants
Leather Shoes
o Female - White Blouse with Ribbon
Gray Skirt
Leather Shoes/Heels
Compliance with these professional standards of appearance is

mandatory
Academic Integrity:
For several activities in this course, you will be asked to work with others; in
addition, you are encouraged to form study partners and groups.
However, any written/oral work that forms the basis of your final grade in the
class MUST be your (or your study group’s) own original work. Do not
plagiarize.
This includes all quizzes and homework. I will report any and all indications of academic
dishonesty to the Vice Provost of Student Services. I expect you to follow the CRT
Honor Code always, throughout your GT experience. Should you have any questions
regarding what constitutes "academic dishonesty" in this course, please contact me.
e-Tutoring:
 CRT offers five hours of free online tutoring in 20-minute sessions (15
sessions) via the LMS virtual classroom or FB Messenger Chat.
 1-to-1 Tutoring Services (Clough Common) offers free tutoring in
EDTECH most semesters.
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Other Technological Aide:
How to Set Up a YouTube Account and Submit Videos for Grading:

Set Up Account:
1. Go to www.YouTube.com/signup
2. Click on the "Create Account" link in the upper- right corner of the home page.
3. Fill out the form following the instructions on the Web page.
4. Click the "Create New Account and Finish" button.
5. Check your email for a YouTube confirmation.Depending on your filter settings, you
may need to check your junk mail.
6. The last step is to go to the Web page noted in the email.
7. Upload a video
Set Video To Unlisted:

1. Sign in to your YouTube account and click the Account link located (at the top-right of
any
page).
2. Next, click the link. Choose the video you want to change and click the Edit button,
and then
choose Info and Settings.
3. On the left-hand side of the page (towards the bottom) you'll see Privacy options.
Click the little black arrow / triangle to expand and see all your privacy options (if
it is not already open and you cannot see your privacy options).
4. Set your video to Unlisted.
Add Video to CRT Virtual Classroom:

1. Copy/Paste your video link.
2. Attach it to the iLrn site under VIDEO EXAM in Share-It.
How to be successful in this class :

1. Log onto FBGT almost every day to make sure you see everything I provide
to help you with this class.
2. Follow your Chapter Checklist line by line! Literally check items off the list
as you complete them.
3. Make it a point to read and watch ALL FBGT information and videos I
post.I choose them for a reason! 
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4. Begin every chapter at the END of the chapter (on your vocabulary pages).
Go through the vocabulary words to get familiar with them. This will help you
understand the reading content later.
5. Make flashcards. MAKE THEM. In your own handwriting, on your own paper
of choice. Spending time to write them out will help you to remember the words
faster.
6. Skim the chapter first to get an idea of what it’s about. This will help you
gauge the level of difficulty and prioritize your time before you begin.
7. As you do your activities, watch ALL the iLrn GRAMMAR VIDEOS AND
MOVIES IN THEIR ENTIRETY. Use them to kick-start the accompanying
exercises. It may seem time consuming, but it’s more time consuming to try to
do the activities with no grammar base. 
8. As you do your exercises, TAKE NOTES in your own handwriting on paper.

Studies show that typing on a keyboard does not have the same effect on
memory as does the act of handwriting.
9. Keep a chronological notebook of YOUR NOTES in YOUR OWN WORDS.

Use it to study.
10. Try to stay a few exercises ahead. When you complete one day’s exercises,
go ahead to the next day and do 4-5 exercises. This will make your due dates
seem a little shorter. (If you can stay an entire day or two ahead, that’d be even
better because if something unexpected comes up, your activities will be done =
no stress.  )
11. When you have trouble remembering a certain word or phrase, try this: grab a
sheet of paper and write it in Spanish over and over again while thinking
about the English word that it means. You don’t have to be neat and use
the lines of the paper – just scribble everywhere until you fill one side of it. Use
the other side for the next word/phrase.
12. Another way to help you remember words: make post-it notes and stick
them in places you pass several times a day so you see them repeatedly
(even if it’s subconsciously).
21 | P a g e
Cabanatuan
13. Do ALL of the self-tests for each chapter. Print out your results and review
ALL the recommended material. Then make notes in your HANDWRITING.
14. Take advantage of the PRACTICE TABon your main home page in iLrn.
Complete all of the corresponding activities at the end of each chapter.
15. Make good use of your partner group and BE a good partner! Really
participate when you meet. Put in the effort to converse, even if it feels like
“kindergarten-level Spanish.” It’s okay! We all start somewhere. 
16. Try to meet on a weekly basis for study and peer support. The groups
who do so report greater progress and less stress.
I’m here for you! I’m just a click away, so send me a message in FB Chat.
Prepared by: Noted by: Approved by:
MRS. JENNIFER J. EMMAN P. ARIMBUYUTAN, DR. REYNATO C.

MIRANDA, LPT CPA, MBA, MICB ARIMBUYUTAN
INSTRUCTOR DEAN, ACADEMIC COLLEGE PRESIDENT
AFFAIRS
22 | P a g e

THM07 Syllabus (Tourism and Hospitality Marketing)

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THM07 Syllabus (Tourism and Hospitality Marketing)

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College for Research & Technology of

Instructor Information and Announcements

1. This syllabus provides pertinent information about class policies and

Instructional Technology Tools:

READ IT: http://crt.com/CRT_Students_Guide8-7-07.pdf

D. Office Hours and Email Protocol:

 My on-campus office hours are by appointment (day).

G. Organization of Course Material:

COURSE LEARNING OUTCOMES COURSE PROGRAM OUTCOMES

Upon the completion of the course, the Course programs tied:

6. Discuss the importance of sales in

COURSE OUTLINE AND TIMEFRAME

ALIGNMENT OF COURSE OUTCOMES WITH ASSESSMENT

5. Define and use the

1. Define what Module 2: Refer to Class Oral

decision  The Buyer factors that

general Managemen ticket to

3. Explain the Promotions .

I. Assessments and Final Output:

1. Facebook Participationis ongoing. 15% of your grade is FBGT “class attendance”

2. iLrn Online Class Activitieshave Wednesday, Thursdayand Monday due

3. Performance-based Activitiesare due every other Wednesday by midnight that

 The video Exam is a video recording that will evaluate students’

SUGGESTED Bartelmus, p. Environment, Growth and Development: The

Fennel, d. And D. Malloy. Code of Ethics. Clevedon, UK: Channel

Huttche, Carsten M., allan T. White and Ma. Monina M. Flores.

IMPORTANT: Do not buy a used book, as it will be missing

{PLEASE BE NOTED THAT YOUR RUBRICS FOR

ONLINE 1. Written tests during the semester. Exams are to be given

Written tests – It will be administered periodically in order to

Class Work/Activities – Students are expected to participate in

Oral Presentations – Students will be expected to present

simulations, topic or research presentations or focused group

Cheating - All graded requirements must be a students’ own

Etiquette: Courtesy in class from every student is expected

Attendance – Students who reach the maximum allowable

Proper attire is a reflection of one’s self and profession.

 Student dress code

Compliance with these professional standards of appearance is

Other Technological Aide:

How to Set Up a YouTube Account and Submit Videos for Grading:

Set Video To Unlisted:

Add Video to CRT Virtual Classroom:

How to be successful in this class :

8. As you do your exercises, TAKE NOTES in your own handwriting on paper.

9. Keep a chronological notebook of YOUR NOTES in YOUR OWN WORDS.

Prepared by: Noted by: Approved by:

MRS. JENNIFER J. EMMAN P. ARIMBUYUTAN, DR. REYNATO C.

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