THM07 Syllabus (Tourism and Hospitality Marketing)

College for Research & Technology of
Cabanatuan
Burgos Avenue, Cabanatuan City 3100
Tel. 463-2735 463-2697 600-2200 e-mail: crt.cabanatuan@gmail.com
VISION
To be recognized and respected as one of the premiere members of the academic
community that provides excellence in technological education
MISSION
The College for Research & Technology is a nurturing community, devoted in providing
accessible and affordable technological education by being a catalyst of innovation in
the promotion of holistic development to empower individuals to discover their true
worth and become productive members of the society.
COURSE SYLLABUS
COURSE THM07
CODE
COURSE Tourism and Hospitality Marketing
NAME
COURSE 3 units
CREDITS
COURSE This course provides an introduction to the marketing concepts and
DESCRIPTIO techniques inherent in the hospitality and tourism industries. By
N evaluating the marketing environments affecting the hospitality and
tourism businesses, students are able to understand how to define
and select target markets, establish marketing plans and
programmes, implement control and evaluation plans.
REQUIRED LEC: 3 hours per week
HOURS / LAB: None
WEEK
PRE- None
REQUISITES
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Instructor Information and Announcements
1. This syllabus provides pertinent information about class policies and

expectations. You are responsible for reading it, understanding it, and following
it.
2. You must at least have your own computer and Internet access to take this
course (not a friend’s or the library’s, etc.), as well as other required technologies
noted herein.
3. Logging on to our LMS/FB group’s page is your attendance in this class. You are
expected to check LMS/FB a minimum of every other day. Understand that failing
to do so may cause you to miss pertinent course information/assignments.
4. Check the schedules posted on the LMS/FB Page for deadlines of submission of
quizzes, assignments and activities.
5. You should plan on spending a minimum of 3-6 hours per week on this course.
6. CRT Tech Support: 1-877-282-4400 – Be familiar with this number!
Technology requirements:
 Digital recorder or similar device such as laptop, smart phone that has video.
 USB headset with microphone.
 A computer with an updated operating system (e.g. Windows, Mac, Linux) and
an Internet browser (e.g. Google Chrome seems to work best for this course.)
 Basic computer audio/video equipment.
 DSL Internet connection or a connection speed no less than 7 MB/s
 YouTube Account (See YouTube Instructions in Section J.)
 Social Media Accounts (such as Facebook. Instagram and Twitter)
 Signed Up Account at EDMODO (either on computer or an app at your mobile
phone)
 For this class use the class /group code: ______
Instructional Technology Tools:

The following tools must be installed on your computer:
 a media player such as Flash Player or Windows Media Player
 Microsoft Word, Excel and PowerPoint
 Download Zoom, Google Meet for teleconferencing
 Edmodo
 Dashboard for messaging is already available at EDMODO.

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IMPORTANT:
1. I am the course facilitator. I will guide and help you through course material and
answer questions about course matter. I am not Tech Support. (Keep reading!)
2. CRT MIS provides technical support until 5 pm daily except Sunday;
3. Email jmiranda@crt.edu.ph, reach out thru my Facebook account Jennifer
Miranda or call +63-930-028-9427.
4. The following links you to a user guide on creating and managing your account.
READ IT: http://crt.com/CRT_Students_Guide8-7-07.pdf
D. Office Hours and Email Protocol:
 My on-campus office hours are by appointment (day).

 My distance office hours will be held via our FB, GOOGLE MEET and ZOOM. I will
open a post on FB and invite questions and discussion in real time.
 30 hr. Window for Emails & Messages : Sunday through Thursday, I will respond
to emails/messages within 24-30 hours (usually much faster, but understand that
the window is up to 30 hours) - hence the importance of NOT procrastinating.
Getting a response over the weekend will be hit-or-miss depending on what I’m
doing. You know what is due well in advance; it’s your responsibility to stay on
schedule and prioritize your time. Don’t wait until the last minute to message me
about something that’s due in a few hours or the next day because I may not get
back to you in time.
G. Organization of Course Material:

 All CRT chapter course material is open and available online, as students work at
their own pace; however, it is divided into 8 chapters (chapters 1-8), each lasting
for at least one to two weeks. This format is designed to help students maintain
a schedule and be aware that the instructor will spot-check their work and site
activity at least every two weeks. CRT due dates are every Wednesday, every
Thursday and every Monday, which is when various exercises and quizzes
from that 2-weeks will be due. Hence, this is the schedule:
 Thursdays: Oral Questioning Activities (Written for Modular)
 In addition to iLrn chapter activities, there are 2 quizzes, which have
Monday due dates.
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COURSE LEARNING OUTCOMES COURSE PROGRAM OUTCOMES
Upon the completion of the course, the Course programs tied:

students will be able to:
PO3. Understand and evaluate
1. Recognize the roles of service information policies (such as laws, public
marketing in the hospitality and norms, issues) and ethical issues
tourism industry. applicable in local, national and global
context and demonstrates understanding
2. Examine the consumer and of such legal rights and responsibilities of
organisational buyers’ the hotel and restaurant service
behaviour and their influences professional as it applies to their domain
to market the hospitality and of learning.
tourism products.
PO5. Takes initiative to lead small
teams, roster staff and train small
3. Analyze the marketing
groups, as well as recognizing, analyzing
environment and establish
and solving problems, providing
marketing plans for the
appropriate direction and guidance as
hospitality and tourism
well as overcoming difficulties in
businesses.
achieving common goals.
4. Explain the roles of various PO22. Demonstrates basic concepts that
channels of distribution underlie functional areas of business such
channels in the hospitality and as entrepreneurship, management,
tourism industry. marketing, finance, management and
others and utilize these concepts in
5. Define and use the main various real world situations.
marketing terms
6. Discuss the importance of sales

in tourism marketing
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COURSE OUTLINE AND TIMEFRAME

TIMEFRAME COURSE CONTENT / SUBJECT MATTER
WEEK 1 ZOOM WEBINAR
Orientation
Course Policy
Grading System
Introduction of the Course
WEEK 2 &3 Module 1: Tourism Marketing
 Introduction
 Unique Characteristics of the Tourism Industry
 Tourism Marketing Defined
 Marketing as Management Process
 Core Marketing Functions
 The Marketing Mix
 Integrated Marketing Communications Approach
WEEK 4 Module 2: The Tourist Market and Segmentation
 Definition of a market
 Market Segmentation
 Market Targeting
 Market Positioning
 New and Emerging Markets
WEEK 5 Module 3: Tourism and Consumer Behaviour
 Factors that Influence Consumer Behaviour
 The Buyer Decision-Making Process
 Customer Satisfaction Through Service Quality
 Organizational Buyer Behaviour
 Typology Of Tourists
WEEK 6 ONLINE PRELIMINARY EXAMINATION
WEEK 7 Module 4: Tourism Marketing and the Communication
Process
 Communication Theories
 Role Of Culture In Tourism Marketing
 Role Of Innovation In Marketing
 Goal Of Marketing Communication
WEEK 8 Module 5: The Tourism Product
 Key Players In The Tourism Industry
 The Tourism Product
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 Product Life Cycle

 Destination Life Cycle
 Product Development
WEEK 9 Module 6: Pricing in Tourism
 What Is Price?
 General Pricing Approaches
 Pricing Strategies
 Revenue Management
WEEK 10 Module 7: Tourism Promotions I
 What Is Promotions
 Advertising
 Direct Marketing
 Personal Selling
WEEK 11 Module 8: Tourism Promotions II
 Public Relations
 Crisis Management And Crisis Communications
 Sales Promotions
WEEK 12 ONLINE MIDTERM EXAMINATION
WEEK 13 Module 9: Digital Marketing
 Social Media
 The Internet And The World Wide Web
 Effective Digital Marketing Campaign
WEEK 14 Module 10: Relationship Marketing
 Dimensions Of Relationship Marketing
 Internal Marketing
 Benefits Of Building Relationships With Customers
 Resistance Of Relationship Marketing
WEEK 15 Module 11:Destination Branding And Marketing
 Destination As Brands
 Branding
 Destination Image And Branding
 Strategies For Attracting Visitors
 Challenges Of Destination Branding
WEEK 16 Module 12: The Marketing Plan
 The Executive Summary
 The Tourism Promotions Brands
WEEK 17 Module 13: Tourism Marketing And Its Future
 Sustainable Tourism And Sustainable Marketing
 Ethics In Tourism Marketing
 Future Trends In Tourism
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WEEK 18 ONLINE FINAL EXAMINATION
ALIGNMENT OF COURSE OUTCOMES WITH ASSESSMENT

TASKS (WRITTEN AND/OR PERFORMANCE)
ASSESSMENT
TASKS/CRITERIA
COURSE OBJECTIVES DETAILS
(WRITTEN AND/OR
PERFORMANCE)
1. Recognize the roles 1. E-portfolio 1. In this required output,
of service marketing students are expected
in the hospitality a. Posts in the to organize their
freedom wall responses or ideas
and tourism
b. Edmodo or Google through the use of their
industry. classroom social media.
2. Virtual Interaction 2. In this required output,

2. Examine the students are expected
consumer and 3. Video Presentation to have interaction with
organisational the teacher through the
buyers’ behaviour 4. Online Term use of various online
and their influences Assessments platforms such as
to market the Zoom, Google Meet or
Messenger.
hospitality and
tourism products. 3. In this required output,
students are expected
3. Analyse the to collaborate with their
marketing respective groups to
environment and create their own video
establish marketing presentation.
plans for the
4. Exams are given to
hospitality and evaluate students’
tourism businesses. knowledge and
understanding. Exams
4. Explain the roles of are given to validate the
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various channels of results of the students’

distribution practical activities.
channels in the
hospitality and
tourism industry.
5. Define and use the

main marketing
terms.
6. Discuss the
importance of sales
in tourism
marketing.
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LEARNING PLAN
TEACHING
&
COURSE TEXTBO ASSESSME
H LEARNING
W CONTENT / OK / NT OF
R LO ACTIVITIE
K SUBJECT REFEREN LEARNING
S S
MATTER CES OUTCOMES
(STRATEG
IES)
1. Familiarization ZOOM Webinar Online Sharing of Students to
rules and Classroom Classroom expectation submit
regulations or Policies and Policies s from reflection
and Introduction to Online teachers paper on
1
netiquettes the Course Syllabus and their
3
2. Applying the students realization
netiquettes by Discussion of from the
next session the course Discussion initial
or zoom syllabus and discussion.
session Study
1. Define tourism Module 1: Refer to Class Student to
2 6 marketing and Tourism the discussion submit a
& its functions. Marketing learning through reflection
3  Introduction module Zoom paper on
2. Differentiate
 Unique made for how tourism
tourism product
Characterist this Online establishmen
from consumer
ics of the course assessment t and
products
Tourism subject. and destinations
3. Explain Industry activities are
marketing as a  Tourism marketing
management Marketing their
process Defined products and
4. Discuss the  Marketing services.
evolution of as
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marketing and Managemen

the integrated t Process
marketing  Core
approach Marketing
Functions
 The
Marketing
Mix
 Integrated
Marketing
Communica
tions
Approach
1. Define Module 2: Refer to Class Oral

what a The Tourist the discussion questioning
market is. Market and learning and on the
Segmentatio module exchange of details
2. State the n made for ideas and indicated in
three steps  Definition of this responses the module
to target a market course through to verify
marketing.  Market subject. Zoom their
Segmentati knowledge
3. Identify on Online on the topic.
the  Market assessment
characteris Targeting
4 3 tics of a  Market
good Positioning
market  New and
segment. Emerging
Markets
4. Distinguish
the new
and
emerging
markets in
the
Philippines
1. Identify Module 3: Refer to Class Students to
the factors Tourism and the discussion interview a
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that learning through friend or

influence Consumer module Zoom relative who
consumer Behaviour made for frequently
behaviour.  Factors that this travel out of
2. Discuss the Influence course Online town. Ask
stages of Consumer subject. assessment about the
the buyer Behaviour factors that
decision  The Buyer influence
making Decision- his/her travel
process. Making destination
3. Explain the Process choices.
role of  Customer Write a 500
service Satisfaction word essay
quality in Through about his/her
customer Service consumer
satisfaction Quality behaviour.
5 4. Differentiat  Organizatio
3 e individual nal Buyer
from Behaviour
organizatio  Typology Of
nal buyer Tourists
behaviour.
ONLINE PRELIMINARY EXAMINATION
7 3 1. Explain the Module 4: Refer to Class The student
communica Tourism the discussion will make a
tion Marketing learning through reflection
process and the module Zoom about the
using Communicati made for topic.
models and on Process this Online
theories  Communica course assessment
and its tion subject. and
relationship Theories activities
to  Role Of
marketing Culture In
2. Identify Tourism
communica Marketing
tion  Role Of
models Innovation
relevant to In
the Marketing
marketing  Goal Of
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process. Marketing
3. Explain the Communica
impact of tion
culture in
the
marketing
process.
4. Describe
communica
tion
challenges
and how to
avoid it.
1. Identify Module 5: Refer to Class The student
what a The Tourism the discussion will submit a
tourism Product learning through research
product is  Key Players module Zoom paper about
and its In The made for the best tour
component Tourism this Online package they
. Industry course assessment find that
2. Enumerate  The subject. and highlights
the stages Tourism activities any
of the Product Philippine
product life  Product Life destination.
cycle and Cycle Convince us
the  Destination that this is
8 3
destination Life Cycle the best
life cycle.  Product place to
3. Recognize Developme have.
that the nt
Philippines
has a lot of
tourist-
worthy
attractions.
4. Discuss the
product
developme
nt process.
9 3 1. Discuss Module 6: Refer to Class The student
price and Pricing in the discussion will submit a
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its role in Tourism learning through research

tourism  What Is module Zoom paper, they
marketing. Price? made for will check
2. Enumerate  General this Online out air line
the key Pricing course assessment websites and
factors Approaches subject. and find the
affecting  Pricing activities cheapest
price. Strategies rates for a
3. Identify the  Revenue roundtrip
general Managemen ticket to
pricing t Manila-
approaches Boracay-
. Manila, for
4. Explain how the month of
to deal January and
with price July. What
changes. are the
factors that
affect the
differences
in the
airfare?
1. Explain the Module 7: Refer to Class The student
role of Tourism the discussion will choose
promotions Promotions I learning through an
in tourism  What Is module Zoom advertiseme
marketing. Promotions made for nt of tourism
2. Identify the  Advertising this Online related
uses,  Direct course assessment products and
advantages Marketing subject. and services from
10 3 , and  Personal activities the internet.
disadvanta Selling Evaluate the
ges of advertiseme
advertising nt’s strength
, direct and
marketing, weaknesses.
and
personal
selling.
11 3 1. Describe Module 8: Refer to Class Student to
public Tourism the discussion check out
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relations Promotions learning through the hotel

and the II module Zoom website of a
major PR  Public made for five star
activities. Relations this Online hotel and
2. Define sales  Crisis course assessment look into PR
promotions Managemen subject. and activities and
and the t And Crisis activities current sales
factors that Communica promotion
led to its tions that the
growth.  Sales hotel is
3. Explain the Promotions implementin
PR and g.
sales
promotions
process.
ONLINE MIDTERM EXAMINATION
1. Describe Module 9: Refer to Class The student
what Digital the discussion will make a
digital Marketing learning through reflection
marketing  Social module Zoom about the
is and how Media made for topic.gt
it can be  The internet this Online
applied to and the course assessment
tourism world wide subject. and
products web activities
13 3 2. Discuss the  Characterist
limitations ics of a
and the good
advantages hospitality
of using website
internet. design
3. Differentiate  Group
traditional buying sites
and digital
marketing.
14 3
15 3
16 3
17 3
18 ONLINE FINAL EXAMINATION
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I. Assessments and Final Output:
1. Facebook Participationis ongoing. 15% of your grade is FBGT “class attendance”

participation. If you don’t already have one, you will need to create a Facebook
account.
*Note that our FB group privacy setting will be set to “secret” as soon as all
students have joined.*Also note that you do NOT have to “friend” anyone to
participate in this course.
Once you have an account, locate and request to join our group: ----------- at:
2. iLrn Online Class Activitieshave Wednesday, Thursdayand Monday due

dates – by midnight that night. In each chapter, students will be required to
complete a variety of online activities, both oral and written, using a variety of
technology tools. Students are expected to actively engage in all class activities.
The Internet component that accompanies the textbook includes two main areas
of activities: textbook exercises and activity manual exercises. Assigned activities must
be completed and submitted by the designated deadline. Assigned iLrn activities and
due dates are set in the iLrn virtual classroom. Each activity will be computer graded,
instructor graded, computer-instructor graded, or completed as credit/no credit. The
grade for iLrn chapter assignments is determined by the activities completed and the
points earned in both the textbook and manual sections. No credit is given for late work
and iLrn will not accept work submitted after the set due date.
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3. Performance-based Activitiesare due every other Wednesday by midnight that

night. No credit is given for late work and the iLrn system will not accept work
submitted after the set due date.
4. Oral Questioning Activities (written for modular)are due every other Thursday
night. No credit is given for late work and the iLrn system will not accept work
submitted after the set due date.
5. Video Presentation Activitiesare due every other Monday. No credit is given for
late work and the iLrn system will not accept work submitted after the set due date.
7. Chapter Pruebas (quizzes)have Monday due dates, and will evaluate students’
knowledge of vocabulary, grammar, and proficiency in reading and writing, and must be
taken on the prueba due date by midnight that night. YOU ARE EXPECTED TO ADHERE
TO THE GT HONOR CODE AND COMPLETE THESE QUIZZES ALONE, WITHOUT NOTES,
THE BOOK, OR HELP FROM ANY OTHER SOURCE, INCLUDING YOUR PARTNER GROUP.
Based on chapter material, these assessments will be given in a variety of formats.
 The chapter quizzes are taken in iLrn and must be opened and
completed one time in the iLrn virtual classroom website. Understand that
IF YOU OPEN THEM BEFOREHAND, YOUR GRADE WILL BE A ZERO. Also
understand that they will be timed and that you may not be able to
complete them without adequate content study and preparation.
 The video Exam is a video recording that will evaluate students’

knowledge of vocabulary, grammar and culture, and their proficiency in
speaking. Students will create videos of themselves speaking Spanish
based on a given theme and time requirement. Students will record and
download their video onto Share-It on the iLrn site. These presentations
will be visible to all class members. See instructions below for creating a
YouTube account and submitting your video exam for grading.
*Late quizzes and exams will not be accepted and there will be no options for
makeups.
SUGGESTED Bartelmus, p. Environment, Growth and Development: The

READINGS & Concepts and Strategies of Sustainability. London,
REFERENCES Enggand:Routledge,2008
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Fennel, d. And D. Malloy. Code of Ethics. Clevedon, UK: Channel

View Publications, 2008
Huttche, Carsten M., allan T. White and Ma. Monina M. Flores.

Sustainable Tourism Handbook for the Philippines, 2002
IMPORTANT: Do not buy a used book, as it will be missing

most of the components, and in the end you'll end up paying
more to purchase the technology separately.
RUBRICS PLEASE SEE ATTACHED.
{PLEASE BE NOTED THAT YOUR RUBRICS FOR

ASSESSMENT TO BE PRESENTED ARE FOR YOUR COURSE
REQUIREMENTS SUCH AS LESSON PLAN EXEMPLAR (IN
THIS CASE)}
GRADING Prelim and Midterm Finals
SYSTEM Exams 20%
Quizzes 10%
Performance Tasks (including recorded collaborative activity)
15%
Assignments (Reflection, etc.) 15%
ePortfolio 15%
Lesson Plan Exemplar 25%
Attendance 10%
ONLINE 1. Written tests during the semester. Exams are to be given

CLASSROOM DEPARTMENTALLY.
POLICIES 2. Three scheduled major written tests. Make up tests will
only be given with prior permission of the instructor.
Make up tests must be taken within a week of the original
scheduled test date unless there is an inevitable reason.
3. Participation in class discussions and group exercises is a
must; thus attendance and being prepared to contribute
to the discussion is also expected.
4. Upon entrance to the classroom, submission of
assignments is expected; and working on the challenge of
the day is also to be observed.
5. Punctuality is to be observed. If students come in late, .5
points will be deducted to the attendance/behavior
points. Students should also be responsible for missed
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materials.
6. Always follow the 5 S’s and CLAYGO (Clean As You GO)
Written tests – It will be administered periodically in order to

assess the students’ knowledge of topics within Accounting. Use
of cellphone during examinations IS prohibited.
Class Work/Activities – Students are expected to participate

in all activities and assignments.
Oral Presentations – Students will be expected to present

topics that will demonstrate their understanding of the specific
subjects. Included in oral presentations are role playing,
simulations, topic or research presentations or focused group
discussions.
Strict implementation of deadlines - No late projects,
papers, researches or quizzes will be accepted unless you have
made prior arrangements in writing with the instructor and have
a valid and documented reason. All late projects that are
accepted will have appropriate deductions.
Quizzes - Make-up quizzes must be done only at the available
schedule of the instructor. Unjustified absence resulting to
missed quizzes shall be awarded with an equivalent grade of 20.
Special Arrangements and considerations – no special
arrangements and considerations will be given after the final
term. The students’ grades shall stand as they are except when
errors in the checking of requirements and/or inputting of
grades by the instructor were found. Change of grade
procedure will be then followed for the necessary changes to
take effect.
Cheating - All graded requirements must be a students’ own

work only. Cheating or plagiarism is a serious breach of
academic ethics and policy (refer to students manual) and could
lead to appropriate sanctions. When taking tests, answer must
not be seen by others. If cheating is discovered, all participants
will be penalized with a grade of zero for the particular test.
Student contributions – In cases wherein students are
grouped to complete a specific task, members must actively
participate or risk being eliminated from the groupings.
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Etiquette: Courtesy in class from every student is expected

especially during classroom experience. Mobile phones must
always be kept silent and are not allowed to be used for texting
or browsing inside the room at any time. Personal/portable
media players must be put away and should not be used at any
time inside the classroom. The instructor has the right to ask a
student who has a disruptive behavior to leave the class. All
students are expected to be familiar with and to follow the
guidelines set in the college student manual.
Attendance – Students who reach the maximum allowable

absences will no longer be allowed to continue the course as
stated in the college student manual and will receive a grade of
DROPPED.
DRESS CODE
Proper attire is a reflection of one’s self and profession.

In General:
 Student dress code

o Male - Polo Shirt with CRT Tag
Black Pants
Leather Shoes
o Female - White Blouse with Ribbon
Gray Skirt
Leather Shoes/Heels
Compliance with these professional standards of appearance is

mandatory
Academic Integrity:
For several activities in this course, you will be asked to work with others; in
addition, you are encouraged to form study partners and groups.
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However, any written/oral work that forms the basis of your final grade in the
class MUST be your (or your study group’s) own original work. Do not
plagiarize.
This includes all quizzes and homework. I will report any and all indications of academic
dishonesty to the Vice Provost of Student Services. I expect you to follow the CRT
Honor Code always, throughout your GT experience. Should you have any questions
regarding what constitutes "academic dishonesty" in this course, please contact me.
e-Tutoring:
 CRT offers five hours of free online tutoring in 20-minute sessions (15
sessions) via the LMS virtual classroom or FB Messenger Chat.
 1-to-1 Tutoring Services (Clough Common) offers free tutoring in
EDTECH most semesters.
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Other Technological Aide:
How to Set Up a YouTube Account and Submit Videos for Grading :

Set Up Account:
1. Go to www.YouTube.com/signup
2. Click on the "Create Account" link in the upper- right corner of the home page.
3. Fill out the form following the instructions on the Web page.
4. Click the "Create New Account and Finish" button.
5. Check your email for a YouTube confirmation.Depending on your filter settings, you
may need to check your junk mail.
6. The last step is to go to the Web page noted in the email.
7. Upload a video
Set Video To Unlisted:

1.Sign in to your YouTube account and click the Account link located (at the top-right of
any
page).
2.Next, click the link. Choose the video you want to change and click the Edit button,
and then
choose Info and Settings.
3.On the left-hand side of the page (towards the bottom) you'll see Privacy options.
Click the little black arrow / triangle to expand and see all your privacy options (if
it is not already open and you cannot see your privacy options).
4.Set your video to Unlisted.
Add Video to CRT Virtual Classroom:

1.Copy/Paste your video link.
2.Attach it to the iLrn site under VIDEO EXAM in Share-It.
How to be successful in this class :

1. Log onto FBGT almost every day to make sure you see everything I provide
to help you with this class.
2. Follow your Chapter Checklist line by line! Literally check items off the list
as you complete them.
3. Make it a point to read and watch ALL FBGT information and videos I
post.I choose them for a reason! 
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4. Begin every chapter at the END of the chapter (on your vocabulary pages).
Go through the vocabulary words to get familiar with them. This will help you
understand the reading content later.
5. Make flashcards. MAKE THEM. In your own handwriting, on your own paper
of choice. Spending time to write them out will help you to remember the words
faster.
6. Skim the chapter first to get an idea of what it’s about. This will help you
gauge the level of difficulty and prioritize your time before you begin.
7. As you do your activities, watch ALL the iLrn GRAMMAR VIDEOS AND
MOVIES IN THEIR ENTIRETY. Use them to kick-start the accompanying
exercises. It may seem time consuming, but it’s more time consuming to try to
do the activities with no grammar base. 
8. As you do your exercises, TAKE NOTES in your own handwriting on paper.

Studies show that typing on a keyboard does not have the same effect on
memory as does the act of handwriting.
9. Keep a chronological notebook of YOUR NOTES in YOUR OWN WORDS.

Use it to study.
10. Try to stay a few exercises ahead. When you complete one day’s exercises,
go ahead to the next day and do 4-5 exercises. This will make your due dates
seem a little shorter. (If you can stay an entire day or two ahead, that’d be even
better because if something unexpected comes up, your activities will be done =
no stress.  )
11. When you have trouble remembering a certain word or phrase, try this: grab a
sheet of paper and write it in Spanish over and over again while thinking
about the English word that it means. You don’t have to be neat and use
the lines of the paper – just scribble everywhere until you fill one side of it. Use
the other side for the next word/phrase.
12. Another way to help you remember words: make post-it notes and stick
them in places you pass several times a day so you see them repeatedly
(even if it’s subconsciously).
22 | P a g e
Cabanatuan
13. Do ALL of the self-tests for each chapter. Print out your results and review
ALL the recommended material. Then make notes in your HANDWRITING.
14. Take advantage of the PRACTICE TABon your main home page in iLrn.
Complete all of the corresponding activities at the end of each chapter.
15. Make good use of your partner group and BE a good partner! Really
participate when you meet. Put in the effort to converse, even if it feels like
“kindergarten-level Spanish.” It’s okay! We all start somewhere. 
16. Try to meet on a weekly basis for study and peer support. The groups
who do so report greater progress and less stress.
I’m here for you! I’m just a click away, so send me a message in FB Chat.
Prepared by: Noted by: Approved by:
MRS. JENNIFER J. EMMAN P. ARIMBUYUTAN, DR. REYNATO C.

MIRANDA, LPT CPA, MBA, MICB ARIMBUYUTAN
INSTRUCTOR DEAN, ACADEMIC COLLEGE PRESIDENT
AFFAIRS
23 | P a g e

THM07 Syllabus (Tourism and Hospitality Marketing)

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THM07 Syllabus (Tourism and Hospitality Marketing)

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College for Research & Technology of

Instructor Information and Announcements

1. This syllabus provides pertinent information about class policies and

Instructional Technology Tools:

READ IT: http://crt.com/CRT_Students_Guide8-7-07.pdf

D. Office Hours and Email Protocol:

 My on-campus office hours are by appointment (day).

G. Organization of Course Material:

COURSE LEARNING OUTCOMES COURSE PROGRAM OUTCOMES

Upon the completion of the course, the Course programs tied:

6. Discuss the importance of sales

COURSE OUTLINE AND TIMEFRAME

 Product Life Cycle

WEEK 18 ONLINE FINAL EXAMINATION

ALIGNMENT OF COURSE OUTCOMES WITH ASSESSMENT

2. Virtual Interaction 2. In this required output,

various channels of results of the students’

5. Define and use the

marketing and Managemen

1. Define Module 2: Refer to Class Oral

that learning through friend or

its role in Tourism learning through research

relations Promotions learning through the hotel

I. Assessments and Final Output:

1. Facebook Participationis ongoing. 15% of your grade is FBGT “class attendance”

2. iLrn Online Class Activitieshave Wednesday, Thursdayand Monday due

3. Performance-based Activitiesare due every other Wednesday by midnight that

 The video Exam is a video recording that will evaluate students’

SUGGESTED Bartelmus, p. Environment, Growth and Development: The

Fennel, d. And D. Malloy. Code of Ethics. Clevedon, UK: Channel

Huttche, Carsten M., allan T. White and Ma. Monina M. Flores.

IMPORTANT: Do not buy a used book, as it will be missing

{PLEASE BE NOTED THAT YOUR RUBRICS FOR

ONLINE 1. Written tests during the semester. Exams are to be given

Written tests – It will be administered periodically in order to

Class Work/Activities – Students are expected to participate

Oral Presentations – Students will be expected to present

Cheating - All graded requirements must be a students’ own

Etiquette: Courtesy in class from every student is expected

Attendance – Students who reach the maximum allowable

Proper attire is a reflection of one’s self and profession.

 Student dress code

Compliance with these professional standards of appearance is

Other Technological Aide:

How to Set Up a YouTube Account and Submit Videos for Grading :

Set Video To Unlisted:

Add Video to CRT Virtual Classroom:

How to be successful in this class :

8. As you do your exercises, TAKE NOTES in your own handwriting on paper.

9. Keep a chronological notebook of YOUR NOTES in YOUR OWN WORDS.

Prepared by: Noted by: Approved by:

MRS. JENNIFER J. EMMAN P. ARIMBUYUTAN, DR. REYNATO C.

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