PURPOSIVE COMMUNICATION

Course Title: Purposive Communication

Course description:

Purposive communication is a three unit course that develops students’ communicative competence and enhances their cultural
and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately
to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and
focuses on the power of language and the impact of images to emphasizes the importance of conveying messages responsibly. The
knowledge, skills, and insights that students gain from this course may be used in their academic endeavors, their chosen disciplines,
and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various
purposes.

Course outline

WEEK TOPIC
1 Communication processes and elements.

1 Models of communication

Learning Outcome Topic Methodology Resources Assessment

 Identify the Process and  Lecture, class Manila paper  Recitation

elements of elements of discussion and  Seatwork on
communication communication recitation on  https://study.com/academy/lesson/what-is-the- identifying
process. the process and communication-porcess-definition-steps.html. elements of
 Express elements of  https://open.lib.umn.edu/ communica
communication
 thoughts on the  Share ideas on businesscommunication/chapter/1-2-what-is- ( sender, me
importance of the importance communication/# channel, rec
communication of and feedbac
 Demonstrate communication.  Demonstrat
the elements  Group work on present a sh
and process of presenting the scenario tha
communication. elements of shows the
communication. elements an
process of
communica

Prepared by:

LOURDES B. GALLARDO