Nikita Garg

9811752461
nikitag9895@gmail.com
Linkedin

PROFILE

Result-oriented professional with 2.5+ years of experience across Wellness, Edtech, and Healthcare industries.

SKILLS

Brand Marketing · Content Strategy · Social Media Marketing · Influencer Marketing · Go-to-Market Strategy · Event Management ·
360 marketing · Social Media Analytics · Offline Marketing · Brand Films · Creative Briefs · Agency Management · Vendor Management

WORK EXPERIENCE
Novatr (Ed Tech) Brand Strategist- Contractual Apr ’23 - Sep’23
 Managed end-to-end content and execution of Influencers, Events, and Vendor Collaboration.
 Lead Social Media - Developed comprehensive & customized social media strategies across platforms to engage target audiences
effectively. 30% increase in Social Media Engagement.
 Brand Building- Undertook multiple surveys to create brand identity and perception.
HexaHealth (HealthTech) Assistant Marketing Manager Mar ’22 - Apr’23
 Plan, strategize and execute a focused 360-degree marketing strategy for New Initiative Launch for all 3 phases: pre-launch-buzz,
launch, and sustenance.
 Drive brand marketing efforts across campaigns, social media, content, influencers & healthcare communities.
 Achieved a 10X increase in Social Media Engagement Rate. Grew YT Channel from 700 followers to 10k followers over 3 months.
 Generated data-driven reports using Google Analytics, Social Media Analytics, Google Ads, and Facebook Ads Manager for informed
campaign decisions and future planning.
 Collaborated with sales and product team to generate brand awareness through WhatsApp marketing on ZOHO CRM platform.
 Managed all marketing and promotional materials valued up to INR 3 Lakh per month by ordering, tracking, and reviewing the
offline branding requirements.
Kashish Yoga Pvt. Ltd. (Wellness) Assistant Brand Manager Apr ‘21 - Dec ‘21
 Curated a complete GTM strategy for Elementra- a self-diagnostic solutions-based platform.
 Brand Building: Undertook competitive benchmarking to do an in-depth SWOT analysis, and hence craft a strong brand
proposition, archetype, and marketing communication strategy.
 Inorganic Marketing: Developed product marketing strategies for pricing, digital marketing, cross-selling, and product launch.
 Organic Marketing: Crafted and designed end-to-end marketing communication assets (website, social media, SEO, Blogs, Emails
(drip strategy)) across different channels and strategized their execution.

ACADEMIC PROFILE
PGDM-C (2019-21) MICA, Ahmedabad 73.44%
2yrs Full Time Flagship PGDM-C
B.Tech (2014-18) Guru Gobind Singh Indraprastha 74.13%
Electronics & Communication Engg. University, Delhi

CLASS XII (CBSE) Kendriya Vidyalaya, New Delhi 80.60%

CLASS X (CBSE) Kendriya Vidyalaya, New Delhi 91.20%