MEDIA AND

INFORMATION
LITERACY
INTRODUCTION TO MIL
INTRODUCTION TO MIL

1. Media Literacy
2. Information Literacy
3. Technology Literacy
INTRODUCTION TO MIL

LITERACY
• Define as ability to read and write
• Associated with a set of tangible skills,
especially the skills of writing and reading
• Associated with basic mathematical
operations involving numbers
• Seen as an aspect of human rights closely
linked to right education.
INTRODUCTION TO MIL
United Nations Educational, Scientific and
Cultural Organization (UNESCO) cites the
importance of Literacy in the modern world:
• Fundamental human right and the foundation
for lifelong learning.
• Essential to social and human development in
its ability transform lives.
• An instrument of empowerment to improve
one’s health, income and relationship for the
individuals, families and societies.
INTRODUCTION TO MIL
MEDIA LITERACY
- A set of skills that anyone can learn
- Refers to ability to access, analyze, evaluate and
create media messages of all kinds.
- Youth and adults are better able to decipher the
complex messages receive from T.V., radio,
newspapers, magazines, books, billboards,
signs, packaging, marketing materials, video
games, recorded music, internet and other forms
of media.
INTRODUCTION TO MIL
MEDIA LITERACY
- .understanding and using mass media in
either assertive or nonassertive way, including
an informed and critical understanding of
media, what techniques they employ and their
effect.
INTRODUCTION TO MIL
MEDIA
- Refers to the combination of physical objects
used to communicate or mass media radio, TV,
computers, telephone, mobile phone, film, etc.
- Source of credible information in which
contents are provided through editorial
process determined by journalistic values,
editorial accountability can be attributed to an
organization or a legal person.
INTRODUCTION TO MIL

Approaches to Society

a. Media and Social Control

b. Media and Social Integration
c. Media and the rise of an Information
INTRODUCTION TO MIL
INFORMATION LITERACY
-Set of abilities requiring individuals to
recognize when information is needed and how
to locate and use it effectively.
-Constitutes the abilities to recognize when
information is needed and to locate, evaluate,
effectively use and communicate information in
its various formats.
- It informs, that which enables us to know.
INTRODUCTION TO MIL
INFORMATION LITERACY
- Keystone of lifelong learning.
- Based from Information Power (1988) a
person becomes literate when he has learned
to maximize all kinds of information, sources
in finding answers to his questions
- According to Eisenberg and Berkowitz
(1988), they introduced the BIG 6 approach to
measure the information literacy skills of
learners
INTRODUCTION TO MIL
INFORMATION LITERACY
-refers to the abilities to recognize when
information is needed and to locate, evaluate,
effectively use, and communicate information in
various formats.
(UNESCO MIL CURRICULUM for teachers)
INTRODUCTION TO MIL
INFORMATION
-refers is a broad term that can cover data,
knowledge derived from study, experience or
instruction, signals or symbols. Often use to
describe knowledge of specific events or
situations that has been gathered or received
by communication or news
INTRODUCTION TO MIL
BIG 6 Information Literacy
SKILLS INDICATORS
1. Task Definition 1.1 able to define the problem
1.2 able to identify the information
needed to complete the task

2. Information Seeking Strategies 2.1 able to determine all possible

sources.
2.2 able to select the best source.

3. Location and Access 3.1 able to locate sources

3.2 able to find information within
sources
INTRODUCTION TO MIL
BIG 6 Information Literacy

SKILLS INDICATORS

4. Use of Information 4.1 able to engage the information in

a source.
4.2 able to extract relevant
information.

5. Synthesis 5.1 able to organize information from

multiple sources
5.2 able to present the result.

6. Evaluation 6.1 able to judge the result

(effectiveness).
6.2 able to judge the process
(efficiency).
INTRODUCTION TO MIL
Sources of Information
- Popular publications
- Scholarly publications
- Trade Publications
INTRODUCTION TO MIL
TECHNOLOGY LITERACY
- Is responsible means of using various
technological tools in order to meet one’s
goals in acquiring and giving the right
information.
- Without knowing such, technology, no matter
how advanced it is, will be worthless
INTRODUCTION TO MIL
Technology
- Defined as the science in industry,
engineering, etc, to invent useful things or to
solve problems.
- Through the years it has galloped over
different phases for example, from transistor
radios to podcast, from paper books to
electronic books and the luxury of utilizing
such advancement never stops us to crave
more
INTRODUCTION TO MIL
Early Years of Technology
- Fashioned for 2 basic purposes – cutting and
scraping.
- The use of flint – kind of stone, provide sharp
edges to other stones to achieve essential
purposes such as chopping, cutting and hunting.
- Fire was discovered by the Peking Man 500,000
years ago in China. If without this discovery there
will be no roasting of meat and root vegetables,
providing warmth
 INTRODUCTION TO MIL
The Advent of Modern Technology
- Everything is just click away!
- Emergence of different social networking sites
(SNS) such as FB,Twitter,Tumblr, and
Instagram.
- Modern technology has escalated these
gadgets through the integration of more
sophisticated, advanced and user-friendly
features.
- In short, all features can be installed by using a
single, advanced gadget.
INTRODUCTION TO MIL
According to studies,
72% Internet users are actively
engaged on social media,
89% are between 18-29 y/o.
60% users ranging 50 – 60 y/o
above.
43% are above 60 y/o
 INTRODUCTION TO MIL
Differences and Correlations
MEDIA LITERACY INFORMATION TECHNOLOGY
LITERACY LITERACY

Focuses on how people Provide immediate Innovative in nature,

consume media, fueled information using continuously expands
with the right different medium and endlessly offers
knowledge on how it however one should possibilities.
can affect them, their have the knowledge on
beliefs and their where to get the
viewpoints specific information
INTRODUCTION TO MIL
Common Goal
Achieving the harmonious integration for
the benefit of the consumers. Meaning,
all these three are after the right
consumption of information through
effective media use and technological
means.