Writing Informative,

Persuasive, and
Argumentative Essay
Use a variety of informative, persuasive, and argumentative writing techniques
(EN10WC-IIIb-14.1.2)
 A form of communication that
allows people to express their
WRITIN thoughts and feelings, to organize
their knowledge/ideas and beliefs
G into convincing arguments, and to
convey meaning through well-
constructed text.
 Educates the reader on a topic. It is used to
inform and is intended to share new ideas
Informative Essay and build perception about a topic.
 Stick with facts.

Informative Provide information, not opinion.

Writing
Techniques Be specific.

Use clear and formal language.

Persuasive It is written to convince the readers of the validity of the
Essay writer’s argument about the a topic.
 Pick a topic of your choice.

Know your audience.

Persuasive Hook the reader’s attention.

Writing Research about both sides.

Techniques Be emphatic.

Ask rhetorical questions.

Emphasize your point.

Repeat yourself.
Argumentative Tries to change the reader’s mind by
convincing the reader to agree with the
Essay writer’s point of view about the topic.
 LOGOS – logic or reasons

People who eat chocolates are 72% happier than

those who don’t, so we should eat chocolates every
day.

Argumentative PATHOS – passion or emotion

Writing If we don’t adopt the puppy, he may never find a

Techniques
home.

ETHOS – credibility

As a dentist, I see this problem a lot. I recommend

using sensitive toothpaste.
Persuasive VS
Argumentative