SOCIAL MEDIA AND

COMMUNICATIONS
Project Title
Objective:
◦Use of social media and
communication strategies to enhance
enrolment in the legacy program.
 Social Media Plan
• choose commonly • Create google sheet
Application
form for digital
• Facebook Post re:
used social media Legacy Program
platform enrolment access
1. discuss with
teammates easy
access digital
platform

FACEBOOK
2. create quality
content
CONTENT
3. input LMA engaging
features & photos
4. post on chosen social
media platform
create quality content of legacy program video
by checking the best digital campaign design,
photos, music & audio for the video

create digital form for enrolment application

attach to the content made with link published
to guide the public

post on facebook, use personal account share to

public and monitor for responses
Campaign Execution

check daily views for feedback analysis and

observe digital traffic scene

analyze feedback results whether to optimize

content, maintain it or change it altogether to
improve feedback
 content creator

Role Contribution
social media
impact assessor
strategist

campaign engagement
manager analyst
Enrollment Figures
 report on the number of students enrolled

Grade 10 = 4 enrolment
 Conclusion
Summary the project key stages:
organizational planning
prompt completion of tasks,
funding source

created regular feedback mechanism

acquired promotional layout from school marketing department
group collaboration & support
Take-aways:
The strategy was not effective in general since the effort was only executed by 5 students as a group with
no proper funding for mobilization.
Mobilization includes transportation expenses, meals and material preparations like reproduction of forms.
Time-frame was not followed well because discipline in the group working as a team was not observed,
though everyone helped in his/her own way but collective effort and collaboration of ideas was lacking.
Diligence is felt but the task constrictions were felt during request to immerse in schools where school
heads and teacher grade leaders were not cooperative. A system of letter-request approval was common
citing ethical perspective.
Immersion plan for enrolment campaign should be done ahead of time and mobilization funds must be met
with pre-listing of targeted public feeder schools to provide a focus area for campaign and make a correct
budget of time on field activities;
Digital campaign advocacy should be taken seriously by designing a campaign video that will serve as