CONCEPT

The highly conversational topic of British Weather, reflected through Festivals. This shows a strong link to the target audience of the brand, as well as adding a fresh, youthful twist to the range of existing prints. To be designed as a standalone print and a tiled print, for wallpaper, fabric and fashion.

OUGD503 RESPONSIVE

CATH KIDSTON - YCN 2013/14

CONTENT
Illustrations of various Festival/Weather related imagery, such as: Wellington Boots, Tents, Camp Fires, Rain, Clouds and Umbrellas. The illustrations need to have Cath Kidstons illustrative edge to them, which needs to be reflected through the print. She has a distinctive style, which comes across throughout all her prints and design work.

OUGD503 RESPONSIVE

CATH KIDSTON - YCN 2013/14

CONTEXT
Interior Design/Homeware/Fashion Store. Handrendered aesthetic. Digitally worked. Modern-Vintage Target Audience; Female, 29. Employed, 1st Time Homeowner. Enjoys friends and family time, but enjoys shopping at car boot sales, and taking a break at a festival. Hasnt got kids just yet, but is considering it. Large range of conversational prints already on offer, through Cath Kidston, and competitors such as Liberty of London. Stores located World wide. London Flagship, 180 Piccadilly has just opened on the 13th Dec 2013, causing recent press and advertising to rise

OUGD503 RESPONSIVE

CATH KIDSTON - YCN 2013/14