Presentation Script

!
Hello, we are here to talk about something important that you probably are not aware
of.
!
<SLIDE 1> Do you know what this is? I am sure everybody knows it because the
coconut has always been a big part of our lives as Filipinos. In fact, the coconut
industry is one of the biggest money makers of the country.
!
Now, you might wonder why are we telling you this?
!
<SLIDE 2> Because the coconuts are currently in grave danger due to the recent
emergence of a pest infestation. The Philippine government has attempted to solve
the problem but nothing has been effective so far.
!
There is one solution that the government keeps on pushing that requires chemical
manipulation of the coconuts, this solution actually causes more harm but because of
the money involved, it is the one being implemented.
!
Now, there is a lot to this problem and we, the SCC (Save the Coconuts Coalition)
<SLIDE 3> want to shed more light into it and to make it known to the common
Filipino and urge them to help in finding more effective way to save the coconut trees.
!
With this in mind we developed a campaign to reach our goals. Before we reached
our final concept we developed a few ideas.
!
<SLIDE 4>The 1st idea was to make the idea memorable by scaring. By focusing on
making the coconut a bloody victim of a crime that affects everyone. We did not push
through with this idea because there is risk that the idea would backfire on the
industry. So we changed it to something less dark.
!
<SLIDE 5> That is when we came up with the "Life will never be the same without the
Philippine Coconut". In this concept we wanted to focus on the idea that a lot of the
things we use are in some way connected to the coconut. Essentially, the coconut is
present almost everywhere, but we take it for granted.
!
<SLIDE 6> It is there but we do not see it. That’s why we chose to entitled the
campaign as “We See You, Coco”. We think it is the perfect battle cry because it
signifies that we acknowledge that there is a problem and we are willing to help.
!
We also want to reintroduce the coconut and make its connection with its byproducts
known to people so that they would realize how important saving it is.
!
Posters
In the first one, I used our campaign headline which is “We see you, Coco.” At the
bottom of the poster, there’s the copy which contains a message from the coconut
which is Coco. In this poster, I treated the coconut as a person. The copy is simply
from the coconut’s point of view stating that most of the people doesn’t appreciate
the coconuts even if they use it every day in their lives. Some of us tend to take the
coconuts for granted. As you can see, the last part of the copy says that it’s our turn
to help the coconuts. Most of us are not aware regarding the issues which the
coconuts are suffering from which are the pests attack, mismanagement and chemical
spoiling. For the visuals, I placed a pair of coconuts at the top and coconut leaves at
both sides of the poster. I used the color palette which our group provided. The
purpose of the simplicity of the design is to convey a serious tone and to acquire a
minimalistic look.
!
For the second poster, I made it more colorful than the previous one. I used the vector
images that we made and put it together in one image. The vector images are
composed of different Filipino delicacies which uses the coconuts as an ingredient. I
used the same headline, “We see you, Coco” to obtain unity with the previous poster.
The copy in this poster is about how the coconuts have affected the lives of many
Filipino through the years. The main message of the copy is to convince the people to
preserve the coconuts because it’s not just the coconuts that we are preserving but
also a big part of our culture. Like the first poster, the last part of the copy is asking
the people to take some action because if we don’t, some aspects of our lives will
never be the same again without the coconuts.
!
!
!
!
!
!
Video This is a TV commercial that would run for a minute and a quarter. Most
of the imagery we used are minimalist vectors because we wanted to connect the
coconut with simplicity, with something very much like air. Something that is there but
cannot be seen.
!
We also chose upbeat music that starkly transitions into something somber to elicit
the reactions we want from the audience.
!
Website
Everything about the campaign will be in this website, from information about the
problem to how they could help. We tried to include as much as possible into the
website.