Purposive Communication

Communication – the process of • Active, Powerful and Forceful

conveying messages or information from o Active – engages both the
one person to another within and across speaker and the listener.
channels, contexts, media and cultures. o Powerful and Forceful –
gives different meanings
Elements of Communication:
and reactions
✓ Speakers/Sender/Encoder – person who • Symbolic – signs, marks, letters,
intends to convey the message words, sentences and images. Can be
✓ Listener/Receiver/Decoder – person represented by non-verbal
who receives the message communication
✓ Message – subject matter of • Always results into something
communication • Irreversible
✓ Channel – these are medium used to • Contextual – setting affects
send the message. communication
✓ Feedback – most important element. • Developmental or Progressive –

m
It ensures that the receiver has

er as
communicative competence is not a
received the message. (can be verbal one-time learning experience

co
or non – verbal) • Process

eH w
✓ Noise – an interference in the • Ethical – communication is governed

o.
process of communication with rules, morals, values and

within you rs e
o Internal/Psychological – occurs beliefs
ou urc
• Influenced by media and technology
o External/Physical – occurs around
you Verbal Communication – consists of
✓ Context - this is the setting and symbols such as letter, words, and
o

situation in which communication other marks

aC s

takes place
Non – Verbal Communication – culture
vi y re

bound. Consists of actions, tone, way

of speaking, appearance, etc.

Different Non – Verbal Symbols:

ed d

➢ Body Movements (Kinesics) –

ar stu

gestures, facial expression,

postures, eye movement
➢ Paralanguage – extra sounds that go
is

with spoken words. Pitch, volume,

duration, intonation and quality
Th

Principles and Characteristics of ➢ Time/Chronemics – refers to your act

Communication: of studying the impact or effect of
time on your behavior
• Schemata Driven – Schema (background ➢ Distance/Proxemics – symbolizes your
sh

knowledge of an individual) thoughts and feelings

• Interpretative Act – the receiver’s ➢ Physical Appearance and Object
main role is to interpret the Language – represented by dressing
message. styles, body types, body appearance,
architectural designs, graphic
NOTE: Does not guarantee direct or
materials, lighting effects, etc.
automatic link between two minds.

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