Republic of the Philippines Document Code: AAO-TMP-005

UNIVERSITY OF ANTIQUE Revision No.: 00

Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 1 of 8

COLLEGE OF TEACHER EDUCATION

E-mail: coted@antiquespride.edu.ph

BACHELOR IN SECONDARY EDUCATION - ENGLISH

Syllabus for the Course
Introduction to Mass Communication and Campus Journalism
English 13

Vision
To be a leading university in science and technology by 2022.

Mission
The University shall provide quality, relevant, and responsive scientific, technological and professional education and advanced training in different areas of specialization; and shall undertake
research and extension services in support to socio-economic development of Antique, the Filipino nation, and the global community.

Attributes of UA Graduates:
UA graduates are universally achieving
 Professionals imbued with high personal integrity and commitment
 Research – oriented innovators and life-long learners;
 Intellectuals with strong environmental, cultural, and artistic sense;
 Development – driven leaders and socially responsible change agents; and
 Execellent workers with high technological and technical expertise.

Course Information
Course Code : ENGLISH 13
Course Title : Introduction to Mass Communication and Campus Journalism
Course Description: This course provides students with basic concepts of mass communication. It is designed to acquaint students with the theories and principles of campus journalism. This
is also a practical course to students who are beginners in the journalism field and who want to improve their journalistic skills and provides them opportunities to produce
news and other articles for a campus paper.
 Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 2 of 8

Pre requisite :None

Co requisite :None
Credit : 3 unit (3 Lecture Hours/week)
Class Schedule Lecture: 3 hours/week Time: Day: Room: GEB 6/7

Instructor
Name: Alfonso M. Samillano Jr.
Email Address: fonzichrist@gmail.com Contact No.: 09260621502
Consultation Time/Day: TH 1:00-4:00 Rm: Faculty Room

Program Outcomes

A. Common to all programs in all types of schools

1. Articulate and discuss the latest developments in the specific field of practice. I
2. Effectively communicate orally and in writing using both English and Filipino P
3. Work effectively and independently in multi-disciplinary and multi-cultural teams.
4. Act in recognition of professional, social, and ethical responsibility I
5. Preserve and promote “Filipino historical and cultural heritage”
B. Common to the discipline (Teacher Education)
1. Articulate the relationship of education to larger historical, social, cultural and political processes. I
2. Facilitate learning using a wide range of teaching methodologies in various types of environment.
3. Develop alternative teaching approaches for diverse learners.
4. Apply skills in curriculum development, lesson planning, materials development, instructional delivery and educational assessment.
5. Demonstrate basic and higher levels of thinking skills in planning, assessing and reporting. P
6. Practice professional and ethical teaching standards to respond to the demands of the community
7. Pursue lifelong learning for personal and professional growth. I
C. Program Outcomes for BSEd
1. Demonstrate in-depth understanding of the development of adolescent learners.
2. Exhibit comprehensive knowledge of various learning areas in the secondary curriculum.
3. Create and utilize materials appropriate to the secondary level to enhance teaching and learning.
4. Design and implement assessment tools and procedures to measure secondary learning outcomes.
 Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 3 of 8

OUTCOMES –
TEXTBOOK/
PROGRAM PERFORMANC INTENDED LEARNING BASED ASSESSMENT OF
COURSE TOPICS REFERENCE TIME
OUTCOMES E INDICATOR OUTCOME TEACHING AND LEARNING OUTCOMES
S ALLOTED
(ILO) LEARNING (ALO)
(OBTL )
Articulate the Generate Familiarize with the Orientation Open discusssion Oral recitation 2 hours
relationship of opportunities for University’s VMGO. A. VMGO
education to reflection on Discuss the requirements of B. Class Rules and
larger historical, historical, social, the course, grading system Regulations
social, cultural cultural and and expectations. C. Class requirements
and political political
processes. processes as
they affect the
day to day
lives of the
students
Articulate the Generate Define mass communication Mass Communication Interactive Lecture Essay: The significance of 2 hrs
relationship of opportunities for and explain concepts related A. Definitions and Concepts mass media in the survival of
education to reflection on to mass communication. B. Different Media of Mass a democratic society
larger historical, historical, social, Communication
social, cultural cultural and
and political political
processes. processes as
they affect the
day to day
lives of the
students
Articulate the Generate 1. Define Campus A. Campus Journalism- A -Lecture Quiz: (Essay) Answer the 5 hrs
relationship of opportunities for Journalism. Better Understanding following questions in no less
education to reflection on 2. Explain why a Campus a. Definition of Campus -Discussion than five sentences to be
larger historical, historical, social, Journalist should be Journalism posted on the online class
social, cultural cultural and responsible in his/her
and political political writings. b. Responsibilities of a
 Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
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processes. processes as 3. Enumerate the different Campus Writer -Brainstorming forum. (10 points each)
they affect the Dos and Don’ts in Campus
day to day Journalism. c. The Dos and Don’ts in -Reading 1. State one responsibility of
Pursue lifelong lives of the 4. Discuss the Journalism Campus Journalism a Campus Journalist and
Assignment
learning for students Creed. explain.
personal and 5. Reflect on the importance d. A review of the
professional of Campus Journalism in the Journalism Creed -Criticizing an article 2. Define Campus
growth. society. Journalism in your own point
Plans and 6. Describe the qualities a e. Killing of Journalists/ -Library research of view.
carries out Campus Journalist should Journalism issues -Blogging/Online
Act in personal and possess. Forum 3. Why do Campus
recognition of professional 7. Display interest in writing B. Types and Functions of Journalists need to be
professional, advancement. as well as criticizing an Campus Journalism responsible in their writing?
social, and article.
ethical 8. Reflect on the importance C.. Convergence 4. Explain the relevance of
responsibility. of campus journalism in Journalism the saying “Pen is mightier
schools and society a. Social Media than the sword” in campus
Articulate and 9. Explore different media b. Blogs and Web Hosting journalism
discuss the platforms (writing, photo, c. Podcasting/ Vlogging
latest audio, video, etc.) used in 5. How would journalists
developments journalism respond to online readers
in the specific who tagged all members of
field of practice. the media as biased or
presstitutes?
Demonstrate 1. Analyze and 1. Define news and News Writing -Interactive Lecture Quiz 1: Write a news story 9 hours
basic and interpret data newswriting a. What is News Writing? and Discussion using different news leads
higher levels of and information 2. Discuss the different b. Elements of News -Group Reporting Quiz 2: Write a news story
thinking skills in using elements that make a c. The pyramid structure in -Library Research about recent events in
planning, appropriate material newsworthy. News Writing -Newspaper Review school and society
assessing and tools and 3. Discuss the importance of d. Types of News -News story writing
reporting. procedures. Inverted Pyramid structure in e. Types of News Leads Blogging/Online Publish news articles on
newswriting f. The LTQTQT format in Forum Group Blog for open
Effectively 2. Compose and 4. Introduce the different newswriting critiquing
 Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 5 of 8

communicate disseminate types of news and news g. Basic rules in

orally and in properly well- leads newswriting
writing using written reports 5. Discuss the format
both English commonly used in
and Filipino newswriting.
6. Discuss the basic rules to
newswriting.
7. Write a news story about a
recent event in school
Demonstrate 1. Analyze and 1. Define Features and Feature Writing Villa, H. -Interactive Lecture Quiz 1: Write a one 9 hrs
basic and interpret data Feature Writing a. What is a Feature Story (2010). and Discussion paragraph-feature
higher levels of and information 2. Differentiate Features and and Feature Writing? Feature -Group Reporting introduction using different
thinking skills in using News b. Features vs. News -Feature Story Feature Leads
Writing from
planning, appropriate 3. Discuss the unique c. Feature Story Varieties Review
assessing and tools and characteristics of each d. Data Gathering the Lectures of -Feautre Story Quiz 2: Write a Feature
reporting. procedures. feature story type Techniques and Generating Hazel P. Villa. Writing Story about a relevant
4. Discuss what a feature Story ideas Iloilo City -Blogging/Online topic/issue in the school or
Effectively 2. Compose and writer needs to get for the e. The Structure of the Forum community
communicate disseminate feature story. Feature Story
orally and in properly well- 5. Discuss the structure of a f. Types of Leads for Publish Feature articles on
writing using written reports Feature story Feature stories Group Blog for open
both English 6. Discuss the different types g. Wordcraft: Rhetorical critiquing
and Filipino of leads used in Feature Acts for Paragraph
writing Development
7. Discuss the different
techniques in Feature writing
8. Write a Feature story
MIDTERM EXAM

Demonstrate Analyze and 1. Define headlining and A. Copyreading -Interactive Lecture Quiz 1: 4 Hrs
basic and interpret data copyreading a. What is Copyreading? and Discussion Edit manuscripts
higher levels of and information 2. Enumerate the b. Responsibilities of a -Group Reporting
thinking skills in using responsibilities of a Copyeditor -Exercises
planning, appropriate copyreader c. Copyediting symbols -Collaborative Quiz 2:
 Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 6 of 8

assessing and tools and 3. Familiarize with d. Pointers in Copyediting Learning Write catchy headlines
reporting. procedures. copyediting symbols
4. Identify the guidlines in B. Headlining
headline writing a. What is a headline?
b. Functions of a headline
c. Guidelines in Headline
writing
Demonstrate 1. Analyze and 1. Define the different types Editorial Writing -Brainstorming Writing Test:
basic and interpret data of an Editorial a. What is an editorial? The following topics are the
higher levels of and information 2. Compare and contrast b. Parts of an Editorial - Criticizing articles hottest issues in our country 9 hrs
thinking skills in using Editorial Writing from c. Different techniques in nowadays. Choose three
planning, appropriate Opinion Writing writing an effective editorial
-Debate topics and write an opinion
assessing and tools and 3. Enumerate the current d. Different types of
reporting. procedures. issues locally and globally Editorial - Discussion article observing the rules in
4. Develop interest in writing e. Controversial Issues in opinion writing.. ( 50 points
Effectively 2. Compose and opinionated articles our Country -Reading for each article)
communicate disseminate expressing their sides Assignment
orally and in properly well- regarding a certain topic 1. China-Philippines bilateral
writing using written reports 5. Write an effective editorial relations
both English article for different audiences 2. Pres. Duterte’s
and Filipino 6. Compare their ideas with independent foreign policy
other people’s ideas by 3. Delima’s disbarment case
including counter arguments 4. Death Penalty in the
and acknowledging multiple Philippines
perspectives on any topic.
Demonstrate 1. Analyze and 1. Define Column Writing Column Writing, Op-Ed, -Interactive Lecture Column Writing 7 hrs
basic and interpret data 2. Enumerate the qualities of Letters to the Editor and discussions 1. Local Issue
higher levels of and information a Columnist a. What is a Column? -Column Critquing 2. National Issue
thinking skills in using 3. Identify types of columns b. Qualities of a columnist -Reading assignment
planning, appropriate and their purposes c. Types of Columns and
assessing and tools and 4. Write a Column regarding their Purposes
reporting. procedures. an issue in school or d. Guidlines in Column
community Writing
Effectively 2. Compose and
 Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 7 of 8

communicate disseminate
orally and in properly well-
writing using written reports
both English
and Filipino
Demonstrate 1. Analyze and 1. Explain the importance of Editorial Cartooning -Lecture Draw an editorial cartoon on 7 hrs
basic and interpret data editorial cartooning in an a. What is an editorial the following topics: ( 50
higher levels of and information editorial page cartoon? -Brainstorming points)
thinking skills in using 2. Analyze the cartoonist’s b. Elements of Editorial
planning, appropriate motives in drawing an Cartoons -Games 1. Duterte’s language
assessing and tools and editorial cartoon c. Symbols in Cartooning 2. China in West Philippine
reporting. procedures. 3. Consider their audiences’ -Discussion Sea
expectations and 3. Duterte vs. US, UN, EU
Pursue lifelong perspectives on their -Ed.Cartoon review
learning for Plans and drawings
personal and carries out 4. Interpret the messages of
professional personal and their drawings
growth. professional 5. Draw an editorial cartoon
advancement. regarding important issues
our society
FINAL EXAM

Grading System:

Part I (30%) Part II (70%)

Class Participation 15% Quizzes/Long test 30%

Outputs 9% Major exams (Midterm/Final) 40%
Attendance 3%
Character 3%

Final Grade= 50% Midterm Grade + 50% Tentative Final Grade

 Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 8 of 8