Module 4

Komunikasyon - Ang komunikasyon ay hindi natin maiiwasan. Pangunahin ito sa pangangailangan

ng tao habang siya ay nabubuhay. Nagaganap ang anumang transaksiyon dahil sa
komunikasyon, babagsak ang alin mang sector ng lipunan kung walang komunikasyon.

Anyo ng komunikasyon - Berbal, Di-berbal

Mga dalubwika -
❖ Webster- ayon sa kaniya ang komunikasyon ay pagpapahayag o paghahatid ng
mensahe sa pasalita o pasulat na paraan.
❖ Greene at Petty- mula sa kanilang aklat na Developing Language Skills, ang
komunikasyon ay isang konsyus na paggamit sa anumang uri ng simbolong tunog o
anumang uri ng simbolo upang makapagpadal ng katotohanan, ideya,damdamin o
emosyon mula sa isang indibidwal tungo sa iba.
❖ Communir- salitang mula sa Latin, nangangahulugan para sa lahat.

Uri ng komunikasyon
▪ Komunikasyong Intrapersonal - Ito ay komunikasyong pansarili. Ito ay
tumutukoy sa proseso ng komunikasyong nagaganap sa sariling katuunan. Ito
ang pinakabatayan ng komunikasyon.
Halimbawa: pag-aalala,pagdama at pag-iisip.
▪ Komunikasyong Interpersonal - Ito ay tumutukoy sa komunikasyong
nagaganap sa pagitan ng dalawang katao o maliit na pangkat.
▪ Komunikasyong pampubliko- Ito ay komunikasyong nagaganap sa pagitan ng
isang tao at malaking pangkat ng tao. Napasailalim din sa uring ito ang mga
midyang pangmasa tulad ng pelikula,radio, telebisyon at mga peryodiko.

Iba’t-ibang anyo ng di-berbal na komunikasyon:

➢ Chronemics (oras)
➢ Espasyo (Proxemics)
➢ Katawan (Kinesics)
➢ Pandama (Pandama)
➢ Simbulo (Ironics)
➢ Kulay (Colorics)
➢ Paralanguage (pagbigkas sa isang salita)
➢ Oculestics (paggamit ng mata)
➢ Objectics (paggamit ng mga bagay)
➢ Olfactorics (pang-amoy)
➢ Pictics (ekspresyon ng mukha)
➢ Vocalics (paggamit ng tunog)
Module 5

Globalisasyon - ay kaparaanan kung paaano

nagiging global o pangbuong mundo ang mga local o
pampook o pambansang mga gawi o paraan. May
mga epekto ito sa pamumuhay,politika,lipunan at
pang-araw-araw na pamumuhay.

Tatlong (3) konsepto ng globalisasyon

Privatization- pagsasapribado ng mga negosyo
Deregulasyon - kailangang maging malaya sa paggalaw ang mga bahay-kalakal sa paggawa at
pamamahagi ng mga pangkaraniwang kalakal o produkto tulad ng langis,tubig at kuryente.
Liberalisasyon - ang mga patakaran o polisiya hinggil sa pag-aangkat ng mga
produkto ay kailangang maamyendahan o baguhin upang maging malaya ang kalakalan sa bansa.

Ano ang Globalisasyon?

➢ Ayon sa globalization 101 org., ang globalisasyon ay ang proseso ng interaksiyon at integrasyon ng
mga tao, kompanya at gobyerno ng iba-ibang bansa; isang prosesong hatid ng internasyonal na
kalakalan at pamumuhunan sa tulong ng impormasyong teknolohiya.
➢ Ang mga prosesong ito ay may mga epekto sa kapaligiran, kultura,sistemang political, kaunlarang
ekonomiko at sa pisikal na kalagayan ng mga lipunan sa libot ng mundo.
➢ Sa maikling salita, ang Globalisasyon ay pagtutulungan ng mga bansa sa buong mundo upang
malayang makaikot ang mga produkto at serbisyo sa bawat bansa.

“The Impact of Globalization on Communication Skills Development”, sinabi ni David Ingram na

ang paglinang ng kasanayang pangkomunikasyon ay mahalagang salik sa tagumpay ng Negosyo, ngunit
ang impluwensiya ng Globalisasyon at kros-kultural na interaksyon nitong mga nakalipas na dekada ay
nakaapekto ng lubos sa uri ng kasanayang pang komunikasyong kailangan.

➢ Mga pamamaraan ng komunikasyon sa iba’t-ibang bahagi ng mundo.

1. Birtwal na Komunikasyon
2. Kamalayang Kultural sa Pananalita
3. Kamalayang Kultural sa Lenggwahe ng katawan
4. Pagkakaiba sa Oras

Ang tatlong mahahalagang impak ng globalisasyon sa global na komunikasyon at pangunahing

problema:
1. Abeylabiliti ng Impormasyon
2. Pagsasagawa ng Bisnes
3. Kamalayang Panlipunan
Ang problema - sa kabila ng mabilis, malawakan at patuloy na pag-unlad hindi pa rin nararating ng
global na komunikasyon ang mayorya ng mga tao sa lahat ng kontinente. Pinupunto lamang nito ang
pangangailangan sa higit na ekstensibong aplikasyon ng teknolohiya sa komunikasyon bilang bahagi ng
globalisasyon.
Key points from Kristin Gallucci's TED Talk:
- Kristin Gallucci attended a social media conference where she attempted to interact with people
and influencers in person but found that they preferred connecting through social media over
face-to-face interactions.
- Social media has evolved significantly since its inception in 1997 with platforms like "Six Degrees"
and has become an integral part of people's lives.
- The average person spends around 144 minutes on social media daily, amounting to 5.5 years of
their lifetime. Many individuals have become heavily involved in social media.
- While social media has its benefits, it has also negatively impacted personal relationships. People
now prioritize online interactions over real-life connections, and experiences like long discussions,
sharing photo albums, and random conversations have been replaced.
- Social media has made people dependent on how others perceive them, seeking validation
through likes and shares, often at the expense of those who already like them.
- Studies show that the depression rate among teenagers increased by 60% between 2009 and
2017, with a direct correlation to negative experiences on social media leading to increased
loneliness.
- Cyberbullying and online harassment have become prevalent issues, affecting a significant
portion of teenagers and the LGBTQ community.
- The phenomenon of "Slacktivism" has emerged, characterized by minimal effort and commitment
to supporting political or social causes through social media, potentially hindering real-world
activism and change.

Clay Shirky’s TED Talk, “How Social Media Can Make History,”
Key points from Clay Shirky's TED Talk, "How Social Media Can Make History":

Media Revolution: Shirky discusses how media has evolved over the years, highlighting that there have
been only four major periods of media revolution in the last 500 years. These revolutions included the
printing press, telegraph/telephone, photos/films, and television, each of which excelled at either creating
groups or facilitating conversation but not both.

Internet as a Game Changer: Shirky notes that the internet is the first medium that inherently supports
both group formation and conversation simultaneously. Unlike previous media like phones and radios, the
internet enables many-to-many interactions, bringing all forms of media together.

China's Earthquake and Social Media: Shirky illustrates the transformative power of social media
through the example of China's earthquake. He mentions how news about the earthquake was first
reported on Twitter before official sources, and this event marked a significant shift in how news is
shared.

Social Media and Barack Obama's 2008 Campaign: Shirky highlights the role of social media in Barack
Obama's 2008 campaign, particularly the creation of the website mybo.com. This platform allowed
supporters to organize and influence the campaign's decisions, demonstrating a shift from controlling
supporters to convening them.

Empowerment and Future of Media: Shirky concludes by encouraging the audience to consider how to
make the best use of social media, even if it requires changing traditional methods. He leaves the
audience with the question of how media will continue to evolve in the future.
Sherry Turkle: “Connected, but alone?”

- She talks about the shift from conversation to mere connection, where people are willing to
sacrifice meaningful interactions for the sake of constant connectivity.

- Turkle discusses the impact of technology on empathy, sharing an example of a sociable robot
comforting an elderly woman and raising questions about whether technology can truly replace
human connection.

- She identifies three fantasies that smartphones offer: the ability to control our attention, always
being heard, and never having to be alone.

- Turkle highlights the consequences of constantly seeking connection, such as anxiety and an
inability to be comfortable with solitude.

- She emphasizes the importance of solitude and urges parents to teach their children to value and
practice it.

- Turkle suggests creating sacred spaces for conversation, both at home and in the workplace, to
promote meaningful interactions.

- She encourages listening to each other, even during the "boring bits," as a way to reveal our true
selves to one another.

- Turkle expresses optimism about the potential to reevaluate our relationship with technology,
emphasizing the need to recognize our vulnerability.

- She believes that technology can be a tool to enhance our real lives, communities, and
relationships, and she calls for a discussion on how we can use it to create a life we can truly
love.