LESSON PLAN GROUP 3

I. Objectives:

at the end of the lesson the students will be able to:

a. identify the different innovative markting techniques;

b. discuss Innovative Marketing Techniques;and

c. value the importance of Innovative Marketing Techniques

II. Subject Matter:

A. Topic : Innovative Marketing Techniques

B. Reference/s : END-LESSON 3- ENTREP.docx

C. Materials/Visuals : Power point presentation, Manila Paper , and Marker

D. Value Focus : Adaptability

III. Procedure

TEACHER’S ACTIVITY STUDENT’S ACTIVITY

A. Preliminary Activities

Greetings Good Afternoon Class! Good Afternoon Teacher!

Today we are going to learn something new

again. Are you excited with that class?
Yes, Teacher!
But before we begin our new adventure ,
Prayer may I call Stephanie to lead the opening (students will stand up)
prayer. ( Stephanie will lead the prayer)
Thank you so much, Stephanie, for the
prayer.
Checking of attendance
Are there any students absent today? Please
note down the names of the absentees,
Athena ,if there are any, and give them to me
Athena: Yes, miss
later.
( The class Secretary will check the
attendance)
Class Rules
Before we proceed with our lesson today, let
us first set our classroom rules, what rule
would you like to set first?

That’s correct! Shaira . When someone is Shaira: I think we should keep quite
talking in front please keep quite and pay when someone is talking, ma’am .
attention to the person talking.

That’s a good one! Raise your hand before

speaking so that you will be recognized.

Jean: Raise your hand before speaking.

That’s a good suggestion! Do not answer in

chorus , and raise your hand before speaking
is a common rule that helps us listen and
 respond in an orderly manner. What about Stephanie: Do not answer in chorus,
active listening? How can we show that we’re miss.
engaged in the discussion?

That’s right! talking to your seatmates and

using cellphones during the discussion is
strictly prohibited.

Does anyone have More to add to our class Shaira: We are not doing such as
rules? unnecessary things like talking to your
If none, I’d like to add some rules. These Are: seatmate and using your cellphones
the 4be’s while the person in front is discussing.

The 1st Be is be respectful listen to your

teacher, listen to your classmates. Wait your
turn to talk.
None, Ma’am .
The 2nd Be is be responsible come to class on
time, have your binder and ballpen, and be
ready to learn.

The 3rd Be is be honest if you don’t

understand something, ask for help. We need
to master everything. (Students actively listening to the class
Rules
The last but not the least, be polite try to
express your opinion in a nice way. Even if
you disagree, there is no need to be rude.
Yes, ma’am
Are we adhering to our house rules?

That’s good!

1. Review

( students will raise their hands)

 So since we are done setting our rules
let’s review our previous lesson.

Last time we tackled about the Forms of

business organizations. Who among you
could still remember our topic?

Yes, Ara? Ara: One forms of business organization is

sole proprietorship.

Very good, Ara, and could you give at

least one advantage and disadvantage of (students will raise their hands)
sole proprietorship?

Daisy: The advantage of sole proprietorship

Well said, Daisy! Anyone who can give me is that It Allows you to be your own boss,
the types of partnership? while the disadvantage is that You need to
register your business in order to enter into
business contracts and go into export.

Yes, jean.
Jean: The types of partnership are General
partnership, Joint Venture and Limited
Partnership.

Verygood Jean!

Does anyone remember what is LLC?

Yes, Lidona?
Lidona: Limited liability Company (LLC) it is a
business structure that provides the limited
liability protection features of a corporation
and the tax efficiency and operational
Goodjob Lidona! flexibility of a partnership.

How about the corporation?

Yes, Shaira?

Shaira: A legally chartered enterprise with

most of the legal rights of a person, including
the right conduct a business, to own and sell
Greatjob Shaira! property, to borrow money and to sue and
to be sued
How about the cooperative?

Yes, Jaryl?

Jaryl: A cooperative could be incorporated or

Very good Jaryl! You all have indeed unincorporated.
listened to our last discussion. But before
we proceed, let’s play a game to unlock
our new lesson. Are you ready to play a
Yes, ma’am
game?

B. Developmental Activities

1. Motivation Our Game today is called TUMPAK-

GANERN here are the mechanics of the
 game :

Activity 1: “TUMPAK-GANERN”

Instructions: ( students are listening to the mechanics)

In this game, the class will be divided into

two groups with one pair from each, the
pair should face opposite directions and
they should provide the same answer in
the picture that would be shown by the
teacher. And the team that has the most
points will be the winner.

Are the mechanics clear?

Yes, ma’am

Okay, Go to your respective group so that

( The students will go to their respective
we can start now.
groups)
Let our games begin!

Answer: INNOVATIVE

_N _ _ V _ _ I _

Answer: MARKETING

_ A _ _ E _ _ N_

Answer: INNOVATIVE MARKETING

TECHNIQUES

___O__T__E M__K__I__

_ _ C _ _I _ _ E _

After all the groups participate, the most (students will clap their hands)
groups who has the most points wins.

Kindly go back to your seats because I'm

(students will go back to their respective
going to present our new lesson.
chairs)

2. Presentation So class, based on our activity, what do (some students are raising their hands)
 you think would be our lesson for today?

Yes, Athena? Athena: I think, ma'am, our lesson for today

is about the Innovative Marketing
that’s right, Athena. Our topic for today is Techniques.
all about the innovative marketing
techniques. ( Students answers may vary)

Do you have any idea about what are the

innovative marketing techniques that can
help marketers to attract more customers
within limited marketing budgets.

That’s right somehow your answers are

connected to our lesson for today.
Innovation in marketing is an activity that
involves new ideas that have a positive
impact to a new product and service.
Marketing is a process that involves
marketers to communicate product and
service information to consumers.

3. Group Activity In order for you to find out what are these (The students will listen to the Instructions)
innovative marketing techniques are all
about we Will have a group activity called
find and match with me. (The learners will listen to the instructions)
(The teacher will give a group Activity and
give the learners the Instructions.)
(The learners will open and read the
The class will be divided into two groups. Instructions on the material)
On My right side, you are in group 1. On
the other Side, you are group 2. I’ll give
each group your Activity materials. The
instructions are written There for what
you are going to do.
A B
(The teacher will give the activity
materials to Each group.) Explore New Whenever
Geographics products find it
Activity 2: Find and Match with Me. difficult to attract
customers, it is
Instructions:
always better to
Find each innovative marketing look for new
techniques inside the classroom. Then, geographies.
match it to its corresponding definition. A
Brand When your
representative will present their Work.
Repositioning business is not
You have 5 minutes to finish the Activity
doing well, it is
Have fun and enjoy!
the right time for
Rubrics for Scoring: the business to
take it as
ACCURACY -------------------------------- 40% challenge and
rethink about your
COOPERATION ---------------------------- 20%
strategy.
DELIVERY ------------------------------------40%
Show Your As a company you
TOTAL ---------------------------------------100% Expertise can use different
platforms and
address customer
issues and
problem
 A B

Word of Mouth A satisfied

Marketing consumer will
always stay loyal to
your brand.

Don’t forget to map

your customers’
journey and make
amazed every time
they interact with
your brand.

Social Media In the present

Marketing world ,Social
platforms have
democatized both
marketing and
customer
engagements.

Retain your existing If you acquire new

Customers customer it is seven
times more
expensive then
retaining the
existing customers.
You must ensure
that your existing
customers are
retained forever.

(The learners start their group task by

answering the matching activity)

You may start now! (The learners stop answering the activity)

(The teacher will set the time and observe (The learners will listen to the rubrics)
each group)

(After 5 minutes, the teacher ask the

students to stop the activity) Yes Ma’am.

Your 5 minutes ends now. (Group 1 representative will present their

work about the first three innovative
(The teacher will ask representative from marketing techniques of entrepreneurial
each group to present their work. ) activity)

(The students will clap their hands)

(Group 2 representative will present their

work about the remaining three innovative
marketing techniques of entrepreneurial
 activity)

( the students will clap their hands)

Now, are you ready to report?

Good Let’s hear the work of group 1.

Good job, group1! Let’s find out later if

you got them all correct. Let’s give them a
big five claps.

Let’s proceed to the second group.

Nice work, group 2! Let’s also give them a

big 5 claps, and let’s see now if both
groups have answered our activity
correctly.

4. Analysis/Discussion So, today we’ll be diving into an exciting

discussion on the different Innovative
Marketing Techniques that can help
marketers to attract more customers
within limited marketing budgets. Feel
free to share your thoughts and insights
about this topic.
Let’s start on the first marketing
technique, which is the word of mouth
marketing. Okay group 1 your answer is ?
(students will listen attentively)
A satisfied consumer will always stay loyal to
your brand. Don’t forget to map your
customers’ journey and make amazed every
time they interact with your brand.
Yes Ma’am

Now class do you think your answer is

correct?
(Students are listening)
Your answer is correct!

Let’s proceed to the next, innovative

marketing techniques which is Social
Media Marketing. In the present world ,Social platforms have
democratized both marketing and customer
Is the answer of group 1 correct?
engagements.
Ok that’s correct. I
Yes, ma’am

(Students are listening)

The next one is Retain Your Existing
Customers. Is this correct?
Anyone who could give another idea on
what is retain your existing customers?
Yes, shaira?
Yes, ma’am
Keep in mind, if you acquire new customer it
is seven times more expensive then retaining
the existing customers. You must ensure that
your existing customers are retained forever.
Calculate customer lifetime value to a
company and then put more efforts to retain
them. Your entire company should focus on
customer service if you lose even one; keep
digging until you find the reasons.
 Exactly that’s right.

Let’s proceed on the work of group 2 According to Milton Berle, If opportunity

doesn’t knock, build a door,” Whenever
What do we mean when we say Explore products find it difficult to attract customers,
New Geographies? it is always better to look for new
Yes, Stephanie? geographies. New markets with low
competition and high demand always have
low setup cost of a product and service.

Do you think your answer is correct?

Once Hunter Hayes says “It’s time to reset,

rethink, and reposition”. When your
Yes, that
business is not doing well, it is the right time
for the business to take it as challenge and
rethink about your strategy. Conduct a swot
The next one is Brand Repositioning. analysis to find our
business strengths and weaknesses.
Yes , jean.

As a company you can use different

platforms and address customer issues and
Your answer is correct.
problems. Start writing blogs, use social
media, speak at conferences and position
the organization as an expert in the industry.
The last one is Show Your Expertise
Yes, ma’am
The group 2 answered.

Is the answer of group 2 correct?

Nice try everyone! You’ve got a

Great job!

Let’s give 5 claps to ourselves!

5. Abstraction/ Alright students, let’s summarize our

Summary/Generalization
discussion. We’ve covered the innovative
marketing techniques that can help
marketers to attract more customers
within limited marketing budgets. Why
Innovative Marketing Techniques
important in a business?

. ( Students are raising their hands)

Yes, Athena?

innovative marketing techniques are

Correct! Thank you Athena.
essential for businesses looking to stand out,
adapt to evolving market conditions, and
build lasting relationships with their target
audience. They contribute to a dynamic and
responsive approach that is crucial in the
modern business landscape.

How can Innovative Marketing

innovative marketing techniques empower
 Techniques helps the new start up
businesses?
Yes, Ara?
How can innovative marketing techniques
contribute to the economy?
That’s right, Thank you Ara.
How can we apply those Innovative
Marketing Techniques in your business in
the future?
Yes, Very Good
As student entrepreneur, why we should
adapt these Innovative Marketing
Techniques?
Very good, class! So, any questions and
clarifications? Okay, thank you. Let’s have
again an activity.
Very good, class! So, any questions and
clarifications? Okay, thank you. Let’s have
again an activity.
Are you ready?
6.Application ( The teacher will give the learners the “
ACTINGAN BEYBEH”
Instruction:
The Class will be divided into 2 groups.
The teacher will select a paper
showcasing innovative marketing
startups to overcome challenges, establish
their brand presence, and build a solid
foundation for sustainable growth. The
ability to think creatively and adapt to
changing landscapes is a key advantage for
startups aiming to make a mark in their
respective industries.
innovative marketing techniques have a
ripple effect on various aspects of the
economy, from job creation and technology
development to consumer spending and
global competitiveness. As businesses adapt
and evolve, they contribute to a dynamic
and resilient economic landscape.
innovation is an ongoing process. Regularly
reassess your marketing strategies, adapt to
changing trends, and be open to exploring
new possibilities to stay at the forefront of
your industry.
adapting innovative marketing techniques
not only enhances the success of your
business but also contributes to your
personal and professional growth as a
student entrepreneur. It positions you as a
forward-thinking, adaptable, and resourceful
individual in the business landscape.
Yes,ma’am
(students are listening)
 techniques, and each group will act out or
create scenarios based on it. The group
with the most impressive acting skills will
be declared the winner.

Are my instructions clear? Yes, Maam

 WORD OF MOUTH MARKETING

 SOCIAL MEDIA MARKETING

 RETAIN YOUR EXISTING CUSTOMER

 EXPLORE NEW GEOGRAPHIES ( Every group will participate in the activity

until the end)
 BRAND REPOSITIONING

 SHOW YOUR EXPERTIES

7.Assignment INSTRUCTIONS:

IN A ONE WHOLE SHEET OF PAPER DO

THE FOLLOWING:

Make an essay that is related to our topic

with the minimum of 500 words.

Cite 5 articles about the innovative

marketing techniques.

Make a reflection about those article you

have cited.

Choose one innovative marketing

techniques and make a short film about
it.

Make an info-graphic about the

innovative marketing techniques.

IV. Evaluation

Instructions:

Read each question carefully. Choose the correct answer by selecting the corresponding option

1. Which marketing technique focuses on leveraging customer recommendations and referrals to promote a product
or service?

A) Word of mouth marketing. B) Social media marketing

C) Retain your existing customers D) Explore new geographies

2.Which marketing technique utilizes online platforms and social media networks to reach and engage with a target
audience?

A) Word of mouth marketing B) Social media marketing

C) Retain your existing customers. D) Explore new geographies

3. Which marketing technique aims to maintain and strengthen relationships with current customers to encourage
repeat purchases and loyalty?

A) Word of mouth marketing. B) Social media marketing

C) Retain your existing customers D) Explore new geographies

4. Which marketing technique involves expanding business operations into new geographical locations to reach
untapped markets?
A) Word of mouth marketing B) Social media marketing
C) Retain your existing customers D) Explore new geographies

5. Which marketing technique focuses on repositioning a brand in the market to target a different audience or change
its perception?
A) Word of mouth marketing B) Social media marketing
C) Retain your existing customers. D) Brand repositioning

6. Which marketing technique emphasizes showcasing your knowledge and expertise in a particular field to build
credibility and attract customers?
A) Word of mouth marketing B) Social media marketing
C) Retain your existing customers. D) Show your expertise

7. What marketing technique emphasizes the importance of satisfied customers for brand loyalty?
A.) Social Media Marketing B.) Word of Mouth Marketing
C.) Retain Your Existing Customers D.) Explore New Geographies
8. Which marketing approach focuses on engaging clients through innovative ideas rather than a huge advertising
budget?
A.) Social Media Marketing B.) Word of Mouth Marketing
C.) Retain Your Existing Customers D.) Explore New Geographies

9.What is the advised focus if a company wants to reduce costs and retain customers?
A.) Explore New Geographies B.) Brand Repositioning
C.) Show Your Expertise D.) Retain Your Existing Customers

10. In challenging times, what strategy involves resetting, rethinking, and repositioning the business?
A.) Explore New Geographies B.) Show Your Expertise
C.) Brand Repositioning D.) Social Media Marketing

**True or False:
11. Word of Mouth Marketing relies on mapping customers' journeys to ensure brand loyalty
12. Social Media Marketing is less effective when a company has a limited advertising budget.
13. Acquiring new customers is mentioned to be more cost-effective than retaining existing customers.
14. According to Milton Berle, exploring new geographies is a recommended strategy when facing market challenges.
15. Brand Repositioning involves addressing customer issues through blog writing, social media, and conference
speaking.

ANSWER KEY:

1. A 6. D 11. TRUE

2. B 7. B 12. FALSE

3. C 8. A 13. FALSE

4.D 9. C 14. TRUE

5.D 10. C 15. TRUE