Media Literacy Evolution

November 12, 2019
MEDIA
AND
INFORMATION
LITERACY
LEARNING COMPETENCIES:
01Identify traditional media and new
media and their relationship.
(MIL11/12EMIL-IIIb-5)
02 Editorialize the roles and functions

of media in a democratic society.
(MIL11/12EMIL-IIIb-6)
THE EVOLUTION
OF TRADITIONAL
TO NEW MEDIA
ACTIVITY
ANALYSIS
a. If the Titanic sank somewhere in the
Atlantic Ocean, how do you think the
news reached people in England and
New York at that time?
b. If the Titanic sank today, in what

form would people receive or read the
THE EVOLUTION OF MEDIA
INDUSTRIAL INFORMATION
AGE AGE
BEFORE 1930s –
1700s 1980s
1700s – 1900s –
PRE- 1930s 2000s
ELECTRONIC
INDUSTRIAL AGE
AGE
PRE-INDUSTRIAL AGE (Before 1700s)
People discovered fire, developed

paper from plants and forged
weapons and tools with stone,
bronze, copper and iron.
PRE-INDUSTRIAL AGE (Before 1700s)
PRINTING PRESS
CAVE PAINTINGS PAPYRUS IN EGYPT USING WOOD BLOCKS
CLAY TABLETS ACTA DIURNA IN ROME CODEX IN MAYAN

INDUSTRIAL AGE (1700s – 1930s)
People used the power of steam, developed
machine tools, established iron production
and the manufacturing of various products
(including books through the printing
press).
INDUSTRIAL AGE (1700s – 1930s)
MOTION PICTURE
TYPEWRITER NEWSPAPER
COMMERCIAL MOTION
PICTURE
MOTION PICTURE
WITH SOUND
TELEPHONE PRINTING PRESS FOR

MASS PRODUCTION
PUNCH CARDS
ELECTRONIC AGE (1930s – 1980s)
The invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits and the early computers.
Long distance communication became more
efficient.
ELECTRONIC AGE (1930s – 1980s)
LARGE ELECTRONIC
OHP, LCD PROJECTOR
COMPUTERS
TELEVISION
RADIO MAINFRAME PERSONAL

COMPUTERS COMPUTERS
INFORMATION AGE (1900s – 2000s)
The internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Voice, image, sound and data are
digitalized.
INFORMATION AGE (1900s – 2000s)
BROWSER
VIDEO
SEARCH ENGINES
VIRTUAL REALITY
CLOUD AND BIG DATA
SOCIAL MEDIA
WEARABLE
TECHNOLOGY
VIDEO CHAT
PORTABLE
COMPUTERS
MICROBLOGS SMART PHONES

MICROBLOGS
ROLE CHANNEL
S provides opportunities for people to communicate, share ideas,
speculate, tell stories and give information
AND
FUNC WATCHDOG
Exposes corrupt practices of the government and the private sector.
TION Creating a space wherein governance is challenged or scrutinized by
OF the government. It also guarantees free and fair elections.
MEDI RESOURCE CENTER
A IN A Acts as a gateway of information for the society’s consumption.
DEM Becomes a keeper of memories of the community, preserver of
OCRA heritage and source of academic knowledge.
TIC ADVOCATE
SOCI Through its diverse sources or formats, it bridges the gap of digital
divide
ETY
APPLICATION (Group Task)
What format /
What format / What format /
equipment did
equipment did equipment did
people use to
AGE people use to people use to
share or
communicate store
broadcast
with each other? information?
information?
Pre-Industrial Age
Industrial Age
Electronic Age
Information Age
ANSWERS:
ASSESSMENT
Directions: Answer the following questions
briefly.
1. Given the available media that we have
now in the world, cite a specific situation
showing your roles and functions in your
society? (Channel, Watchdog, Resource
Center, Advocate)
2. In what way does media affect your life

(personal, professional, academic, social and
others)?
Thank You
Insert the Sub Title of Your Presentation
Our Team Style
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abcd@company.com
1
Here
Facebook.com/abcd
JAMES JONSSON
2
Twiter.com/abcd abcd@company.com
JOHN DOE Facebook.com/abcd

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abcd@company.com Twiter.com/abcd
Facebook.com/abcd
3
Twiter.com/abcd
MICHAEL WILSON
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Media Literacy Evolution

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November 12, 2019

02 Editorialize the roles and functions

b. If the Titanic sank today, in what

People discovered fire, developed

CLAY TABLETS ACTA DIURNA IN ROME CODEX IN MAYAN

TELEPHONE PRINTING PRESS FOR

RADIO MAINFRAME PERSONAL

CLOUD AND BIG DATA

MICROBLOGS SMART PHONES

2. In what way does media affect your life

Place Your Picture

JOHN DOE Facebook.com/abcd

2015 2017 2019

Get a modern Get a modern Get a modern

Social Media Statistics And Trends

36% 43% 58%

You can simply You can simply

Content Here Content Here Content Here Content Here

Content Here Content Here

Content Here Content Here

Contents Title Contents Title

Contents Title Contents Title

Example Text : Get a modern PowerPoint Presentation that is

Example Text : Get a modern PowerPoint Presentation that is

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A Style B Style C Style D Style

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60% audience and add a unique zing and appeal to your

Get a modern PowerPoint Presentation that is

 I hope and I believe that this Template will your Time.

$62,000 Get a modern PowerPoint Presentation that is beautifully designed. I hope

Contents Title Contents Title Contents Title

How Social Media

Get a modern PowerPoint Presentation that is beautifully designed. I

You can simply impress

your audience and add a

Place Your Picture Here

Place Your Picture Here

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Social Media The Influencer

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You can simply You can simply

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